‘Liking’ persuasion: case studies in social media for behaviour change

Contemporary social media platforms such as Facebook and Twitter have seen huge growth in recent years with a respective 1 billion and 500m registered users. Given such large numbers of the global population are using online social networks regularly, tapping into this audience to raise awareness of, and bring about positive behaviour change in, societal issues such as energy consumption and healthier lifestyles has promising potential. This position paper describes three behavior change case studies in domestic energy and physical activity that fully integrated with online social networks. Participant engagement throughout the pilot interventions was high with measurable consumption/activity behavior change evident. We also discuss our current social media and sustainability research

Power ballads: deploying aversive energy feedback in social media

This paper reports on the pilot evaluation of “Power Ballads”, an evocative social media application which displays aversive feedback based on excessive household energy usage. Work by other researchers in persuasive technologies has previously suggested the use of aversive feedback should be avoided as it leads to a lack of engagement by users. This work evaluates whether punishment of non-desirable behaviour discourages users from engaging with a persuasive application. To this end we recruited 9 households to use the Power Ballads application over a period of 4 weeks. We found the use of aversive feedback did not act as a deterrent to regularly interacting with the application through evaluating user engagement

Empowering customer engagement by informative billing: a European approach

Programmes aimed at improving end-use energy efficiency are a keystone in the market strategies of leading distribution system operators (DSOs) and energy retail companies and are increasing in application, soon expected to become a mainstream practice. Informative services based on electricity meter data collected for billing are powerful tools for energy savings in scale and increase customer engagement with the energy suppliers enabling the deployment of demand response programmes helping to optimise distribution grid operation. These services are completely in line with Europe’s 2020 strategy for overall energy performance improvement (cf. directives 2006/32/EC, 2009/72/EC, 2012/27/EU). The Intelligent Energy Europe project EMPOWERING involves 4 European utilities and an international team of university researchers, social scientists and energy experts for developing and providing insight based services and tools for 344.000 residential customers in Austria, France, Italy and Spain. The project adopts a systematic iterative approach of service development based on envisaging the utilities’, customers’ and legal requirements, and incorporates the feedback from testing in the design process. The technological solution provided by the leading partner CIMNE is scalable open source Big Data Analytics System coupled with the DSO’s information systems and delivering a range of value adding services for the customer, such as: - comparison with similar households - indications of performance improvements over time - consumption-weather dependence - detailed consumption visualisation and breakdown - personalised energy saving tips - alerts (high consumption, high bill, extreme temperature, etc.) The paper presents the development approach, describes the ICT system architecture and analyses the legal and regulatory context for providing this kind of services in the European Community. The limitations for third party data access, customer consent and data privacy are discussed, and how these have been overcome with the implementation of the “privacy by design” principle is explained

Attitudes, behaviour, and engagement toward water consumption and conservation in a higher education setting

There is a need to develop more nuanced and playfully informed understandings of people’s attitudes and behaviour toward water consumption and conservation in particular settings, particularly if we are to design initiatives designed to engage and then change behaviour. The Southeast of England, in the United Kingdom, is an example of a water stressed region where better understandings have a potentially key role to play in helping to tackle the issue of water scarcity through attempts to reduce the personal consumption of water. Therefore, this paper presents the findings of a small-scale research project that sought to playfully engage participants in an exploration of their attitudes and behaviour toward water use in a university setting. In particular, an interactive questionnaire was designed whereby participants were encouraged to give their answers by placing counters in buckets of differently coloured water. From an awareness perspective, the study found that whilst females appeared to be more aware of their water usage, participants in general appeared to be unaware of retro fit programmes design to improve water conservation. As a result of these findings, it is suggested that future education campaigns better reflect the needs of different groups, particularly in communities with highly transient populations, such as those in University towns. From an engagement perspective, the interactive nature of the data collection was noted as appearing to be successful in encouraging engagement over time. In conclusion, it is suggested that such playful approaches to data collection and awarweness raising can be a useful in not only enaging but promoting a better understanding and awareness of water usage.Peer reviewe

CHI and the future robot enslavement of humankind: a retrospective

As robots from the future, we are compelled to present this important historical document which discusses how the systematic investigation of interactive technology facilitated and hastened the enslavement of mankind by robots during the 21st Century. We describe how the CHI community, in general, was largely responsible for this eventuality, as well as how specific strands of interaction design work were key to the enslavement. We also mention the futility of some reactionary work emergent in your time that sought to challenge the inevitable subjugation. We conclude by congratulating the CHI community for your tireless work in promoting and supporting our evil robot agenda

Strategies and Tools to Raise Energy Awareness Collectively

Providing smart meters and technology for feedback on energy consumption have been considered strategic in current energy policies as part of the battle against climate change. However, feedback alone does not always lead to energy savings. Beyond information on their own consumption and generic advices, people usually still need more specific guidance on how to change their behaviour in an effective and sustainable way. This research considers electricity consumption feedback as a learning element for collective knowledge building, and relies mainly on dialogue and collaboration to engage people with energy conservation as a social issue. To this end, a set of artefacts for triggering and mediating discussions on energy consumption within social groups was developed and evaluated with community leaders in the UK. In a series of 3 workshops, participants discussed how this approach and tools could help them in their mission of disseminating the energy conservation message to the community. Our results show that developing knowledge within a social group is an effective approach in raising awareness, and suggest that tangible artefacts can have an important role in engaging people. Also, initiatives aiming at engaging a wide range of the public must consider different degrees of familiarity with technology, as well as the different perceptions people may have relating energy consumption and environmental protection

Behaviour change at work: Empowering energy efficiency in the workplace through user-centred design

Copyright @ 2011 University of California eScholarship RepositoryCO2 emissions from non-domestic buildings - primarily workplaces - make up 18 percent of the UK's carbon footprint. A combination of technology advances and behavioural changes have the potential to make significant impact, but interventions have often been planned in ways which do not take into account the needs, levels of understanding and everyday behavioural contexts of building users - and hence do not achieve the hoped-for success.This paper provides a brief introduction to the Empower project, a current industrial-academic collaboration in the UK which is applying methods from user-centred design practice to understand diverse users' needs, priorities, mental models of energy and decision-making heuristics - as well as the affordances available to them - in a number of office buildings. We are developing and trialling a set of low-cost, simple software interventions tailored to multiple user groups with different degrees of agency over their energy use, which seek to influence more energy efficient behaviour at work in areas such as HVAC, lighting and equipment use. The project comprises an ethnographic research phase, a participatory design programme involving building users in the design of interventions, and iterative trials in a large office building in central London

The use of social media for improving energy consumption awareness and efficiency: An overview of existing tools

Raising consumers’ awareness of energy consumption is one of the first steps in encouraging the adoption of energy saving behaviours that result in energy efficiency. Green information systems are becoming recognised as a solution to many environmental problems although information technology (e.g. disposal of IT devices) has also been associated with causing detrimental effects on the environment. Researchers and practitioners have begun to focus on Green ICT but there is little scholarly research on the use of ICT tools such as social media from an energy efficiency context to raise consumer awareness and improve their engagement in tackling environmental issues. Therefore, the aim of this paper is to explore the use of social media and existing tools for the interaction of people on energy saving discussions and for generating awareness and engagement (which thereby leads to energy efficiency behaviour). In this paper the authors provide a state of the art review around the concept of energy awareness, models of consumer engagement, and more importantly the use of social media in the energy efficiency context. This research is based on a desk-based normative review and seeks to provide a better understanding to both scholars and practitioners involved in the use of ICT for driving energy consumer awareness and engagement for energy efficiency.This work evolved in the context of the project DAREED (Decision support Advisor for innovative business models and useR engagement for smart Energy Efficient Districts), www.dareed.eu, a project co-funded by the EC within FP7, Grant agreement no: 609082