Using Search Queries to Understand Health Information Needs in Africa

The lack of comprehensive, high-quality health data in developing nations creates a roadblock for combating the impacts of disease. One key challenge is understanding the health information needs of people in these nations. Without understanding people's everyday needs, concerns, and misconceptions, health organizations and policymakers lack the ability to effectively target education and programming efforts. In this paper, we propose a bottom-up approach that uses search data from individuals to uncover and gain insight into health information needs in Africa. We analyze Bing searches related to HIV/AIDS, malaria, and tuberculosis from all 54 African nations. For each disease, we automatically derive a set of common search themes or topics, revealing a wide-spread interest in various types of information, including disease symptoms, drugs, concerns about breastfeeding, as well as stigma, beliefs in natural cures, and other topics that may be hard to uncover through traditional surveys. We expose the different patterns that emerge in health information needs by demographic groups (age and sex) and country. We also uncover discrepancies in the quality of content returned by search engines to users by topic. Combined, our results suggest that search data can help illuminate health information needs in Africa and inform discussions on health policy and targeted education efforts both on- and offline.Comment: Extended version of an ICWSM 2019 pape

Measuring success of open source projects using web search engines

What makes an open source project successful? In this paper we show that the traditional factors of success of open source projects, such as number of downloads, deployments or commits are sometimes inconvenient or even insufficient. We then correlate success of an open source project with its popularity on the Web. We show several ideas of how such popularity could be measured using Web search engines and provide experimental results from quantitative analysis of the proposed measures on representative large samples of open source projects from SourceForge

Shuffling a Stacked Deck: The Case for Partially Randomized Ranking of Search Engine Results

In-degree, PageRank, number of visits and other measures of Web page popularity significantly influence the ranking of search results by modern search engines. The assumption is that popularity is closely correlated with quality, a more elusive concept that is difficult to measure directly. Unfortunately, the correlation between popularity and quality is very weak for newly-created pages that have yet to receive many visits and/or in-links. Worse, since discovery of new content is largely done by querying search engines, and because users usually focus their attention on the top few results, newly-created but high-quality pages are effectively ``shut out,'' and it can take a very long time before they become popular. We propose a simple and elegant solution to this problem: the introduction of a controlled amount of randomness into search result ranking methods. Doing so offers new pages a chance to prove their worth, although clearly using too much randomness will degrade result quality and annul any benefits achieved. Hence there is a tradeoff between exploration to estimate the quality of new pages and exploitation of pages already known to be of high quality. We study this tradeoff both analytically and via simulation, in the context of an economic objective function based on aggregate result quality amortized over time. We show that a modest amount of randomness leads to improved search results

Efficient Diversification of Web Search Results

In this paper we analyze the efficiency of various search results diversification methods. While efficacy of diversification approaches has been deeply investigated in the past, response time and scalability issues have been rarely addressed. A unified framework for studying performance and feasibility of result diversification solutions is thus proposed. First we define a new methodology for detecting when, and how, query results need to be diversified. To this purpose, we rely on the concept of "query refinement" to estimate the probability of a query to be ambiguous. Then, relying on this novel ambiguity detection method, we deploy and compare on a standard test set, three different diversification methods: IASelect, xQuAD, and OptSelect. While the first two are recent state-of-the-art proposals, the latter is an original algorithm introduced in this paper. We evaluate both the efficiency and the effectiveness of our approach against its competitors by using the standard TREC Web diversification track testbed. Results shown that OptSelect is able to run two orders of magnitude faster than the two other state-of-the-art approaches and to obtain comparable figures in diversification effectiveness.Comment: VLDB201