Knowledge-aware Complementary Product Representation Learning

Learning product representations that reflect complementary relationship plays a central role in e-commerce recommender system. In the absence of the product relationships graph, which existing methods rely on, there is a need to detect the complementary relationships directly from noisy and sparse customer purchase activities. Furthermore, unlike simple relationships such as similarity, complementariness is asymmetric and non-transitive. Standard usage of representation learning emphasizes on only one set of embedding, which is problematic for modelling such properties of complementariness. We propose using knowledge-aware learning with dual product embedding to solve the above challenges. We encode contextual knowledge into product representation by multi-task learning, to alleviate the sparsity issue. By explicitly modelling with user bias terms, we separate the noise of customer-specific preferences from the complementariness. Furthermore, we adopt the dual embedding framework to capture the intrinsic properties of complementariness and provide geometric interpretation motivated by the classic separating hyperplane theory. Finally, we propose a Bayesian network structure that unifies all the components, which also concludes several popular models as special cases. The proposed method compares favourably to state-of-art methods, in downstream classification and recommendation tasks. We also develop an implementation that scales efficiently to a dataset with millions of items and customers

Learning context-aware outfit recommendation

With the rapid development and increasing popularity of online shopping for fashion products, fashion recommendation plays an important role in daily online shopping scenes. Fashion is not only a commodity that is bought and sold but is also a visual language of sign, a nonverbal communication medium that exists between the wearers and viewers in a community. The key to fashion recommendation is to capture the semantics behind customers’ fit feedback as well as fashion visual style. Existing methods have been developed with the item similarity demonstrated by user interactions like ratings and purchases. By identifying user interests, it is efficient to deliver marketing messages to the right customers. Since the style of clothing contains rich visual information such as color and shape, and the shape has symmetrical structure and asymmetrical structure, and users with different backgrounds have different feelings on clothes, therefore affecting their way of dress. In this paper, we propose a new method to model user preference jointly with user review information and image region-level features to make more accurate recommendations. Specifically, the proposed method is based on scene images to learn the compatibility from fashion or interior design images. Extensive experiments have been conducted on several large-scale real-world datasets consisting of millions of users/items and hundreds of millions of interactions. Extensive experiments indicate that the proposed method effectively improves the performance of items prediction as well as of outfits matching

Learning context-aware outfit recommendation

With the rapid development and increasing popularity of online shopping for fashion products, fashion recommendation plays an important role in daily online shopping scenes. Fashion is not only a commodity that is bought and sold but is also a visual language of sign, a nonverbal communication medium that exists between the wearers and viewers in a community. The key to fashion recommendation is to capture the semantics behind customers’ fit feedback as well as fashion visual style. Existing methods have been developed with the item similarity demonstrated by user interactions like ratings and purchases. By identifying user interests, it is efficient to deliver marketing messages to the right customers. Since the style of clothing contains rich visual information such as color and shape, and the shape has symmetrical structure and asymmetrical structure, and users with different backgrounds have different feelings on clothes, therefore affecting their way of dress. In this paper, we propose a new method to model user preference jointly with user review information and image region-level features to make more accurate recommendations. Specifically, the proposed method is based on scene images to learn the compatibility from fashion or interior design images. Extensive experiments have been conducted on several large-scale real-world datasets consisting of millions of users/items and hundreds of millions of interactions. Extensive experiments indicate that the proposed method effectively improves the performance of items prediction as well as of outfits matching

When and where do you want to hide? Recommendation of location privacy preferences with local differential privacy

In recent years, it has become easy to obtain location information quite precisely. However, the acquisition of such information has risks such as individual identification and leakage of sensitive information, so it is necessary to protect the privacy of location information. For this purpose, people should know their location privacy preferences, that is, whether or not he/she can release location information at each place and time. However, it is not easy for each user to make such decisions and it is troublesome to set the privacy preference at each time. Therefore, we propose a method to recommend location privacy preferences for decision making. Comparing to existing method, our method can improve the accuracy of recommendation by using matrix factorization and preserve privacy strictly by local differential privacy, whereas the existing method does not achieve formal privacy guarantee. In addition, we found the best granularity of a location privacy preference, that is, how to express the information in location privacy protection. To evaluate and verify the utility of our method, we have integrated two existing datasets to create a rich information in term of user number. From the results of the evaluation using this dataset, we confirmed that our method can predict location privacy preferences accurately and that it provides a suitable method to define the location privacy preference

Learning Tree-based Deep Model for Recommender Systems

Model-based methods for recommender systems have been studied extensively in recent years. In systems with large corpus, however, the calculation cost for the learnt model to predict all user-item preferences is tremendous, which makes full corpus retrieval extremely difficult. To overcome the calculation barriers, models such as matrix factorization resort to inner product form (i.e., model user-item preference as the inner product of user, item latent factors) and indexes to facilitate efficient approximate k-nearest neighbor searches. However, it still remains challenging to incorporate more expressive interaction forms between user and item features, e.g., interactions through deep neural networks, because of the calculation cost. In this paper, we focus on the problem of introducing arbitrary advanced models to recommender systems with large corpus. We propose a novel tree-based method which can provide logarithmic complexity w.r.t. corpus size even with more expressive models such as deep neural networks. Our main idea is to predict user interests from coarse to fine by traversing tree nodes in a top-down fashion and making decisions for each user-node pair. We also show that the tree structure can be jointly learnt towards better compatibility with users' interest distribution and hence facilitate both training and prediction. Experimental evaluations with two large-scale real-world datasets show that the proposed method significantly outperforms traditional methods. Online A/B test results in Taobao display advertising platform also demonstrate the effectiveness of the proposed method in production environments.Comment: Accepted by KDD 201

A Study on Online-Shopping Opinion Leaders Based on Massive Data

The online communities are important channels for consumers to distribute, transmit and access word-of-mouth information. However, the influence power of the users has a significant difference. This article selects about 200 Online Communities (taobao wangwang group), based on more than one million taobao real transaction data provided by nearly fifty thousand members of the communities, from the perspective of social network to build weighted and directed graph of online shopping interpersonal influence relations and users’ influences model, mining online shopping opinion leaders and exploring the community online communication, spread and effect regularities to provide theoretical basis and practice guidance for word-of-mouth marketing

The Influence of Opinion Leaders towards the Purchase Intentions of Consumers in the Virtual Communities of Consumption

Tohoku University大滝精一課

Mining Consumer Knowledge from Shopping Experience: A case study on Indian E_Commerce Industry

E_Commerce becomes far much popular in recent years. E Commerce nowadays is almost everywhere. People go through online ; meanwhile, they are more and more accustomed to buy goods via E_Commerce channel. - The E-Commerce web sites are facing lots of problems today. Customers prefer traditional way to purchase the products and not from E-Commerce web sites. If we see the history of E-Commerce, then we get that E-Commerce is the purpose of Internet and the web to conduct business Even in recession, it is thriving and has become one of the most important consumption modes. This study uses cluster analysis to identify the profiles of E_Commerce consumers. The rules between E_Commerce spokespersons and commodities from consumers are recognized by using association analysis. Depicting the marketing knowledge map of spokespersons, the best endorsement portfolio is found out to make recommendations. By the analysis of spokespersons, period, customer profiles and products, four business modes of E_Commerce are proposed for consumers: new product, knowledge, low price and luxury product; the related recommendations are also provided for the industry reference