The Value of Field Experiments

The feasibility of using field experiments to optimize marketing decisions remains relatively unstudied. We investigate category pricing decisions that require estimating a large matrix of cross-product demand elasticities and ask the following question: How many experiments are required as the number of products in the category grows? Our main result demonstrates that if the categories have a favorable structure, we can learn faster and reduce the number of experiments that are required: the number of experiments required may grow just logarithmically with the number of products. These findings potentially have important implications for the application of field experiments. Firms may be able to obtain meaningful estimates using a practically feasible number of experiments, even in categories with a large number of products. We also provide a relatively simple mechanism that firms can use to evaluate whether a category has a structure that makes it feasible to use field experiments to set prices. We illustrate how to accomplish this using either a sample of historical data or a pilot set of experiments. We also discuss how to evaluate whether field experiments can help optimize other marketing decisions, such as selecting which products to advertise or promote.National Science Foundation (U.S.) (Grant CMMI-0856063)National Science Foundation (U.S.) (Grant CMMI-1158658

Surface Instabilities on Liquid Oxygen in an Inhomogeneous Magnetic Field

Liquid oxygen exhibits surface instabilities when subjected to a sufficiently strong magnetic field. A vertically oriented magnetic field gradient both increases the magnetic field value at which the pattern forms and shrinks the length scale of the surface patterning. We show that these effects of the field gradient may be described in terms of an ``effective gravity'', which in our experiments may be varied from 1g to 360g.Comment: 4 pages, 5 embedded figures in eps forma

Long-term field and laboratory leaching tests of cemented radioactive wastes

Experiments with real and simulated radioactive cementitious wasteforms were set up to compare the leaching behaviour of cementitious wasteforms containing nuclear power plant operational waste in field and laboratory test conditions. Experiments revealed that the average annual Cs-137 leach rate in deionised water was about thirty-five times greater compared with the measured average value for the 1st year of the field test. Cumulative leached fraction of Cs-137 for 1st year (3.74%) was close to values reported in literature for similar laboratory experiments in deionised water, however more than two orders of magnitude higher than the 1st year leached fraction of Cs-137 in the repository test (0.01%). Therefore, to compare field and laboratory test results, a scaling factor is required in order to account for surface to volume factor difference, multiplied by a temperature factor and a leach rate decrease coefficient related to the ground water composition. (C) 2011 Elsevier B.V. All rights reserved

Review of Reactor Neutrino Oscillation Experiments

In this document we will review the current status of reactor neutrino oscillation experiments and present their physics potentials for measuring the $\theta_{13}$ neutrino mixing angle. The neutrino mixing angle $\theta_{13}$ is currently a high-priority topic in the field of neutrino physics. There are currently three different reactor neutrino experiments, \textsc{Double Chooz}, \textsc{Daya Bay} and \textsc{Reno} and a few accelerator neutrino experiments searching for neutrino oscillations induced by this angle. A description of the reactor experiments searching for a non-zero value of $\theta_{13}$ is given, along with a discussion of the sensitivities that these experiments can reach in the near future.Comment: 15 pages, 4 figure

High performance magnetic field sensor based on Superconducting Quantum Interference Filters

We have developed an absolute magnetic field sensor using Superconducting Quantum Interference Filter (SQIF) made of high-T_c grain boundary Josephson junctions. The device shows the typical magnetic field dependent voltage response V(B), which is sharp delta-like dip in the vicinity of zero magnetic field. When the SQIF is cooled with magnetic shield, and then the shield is removed, the presence of the ambient magnetic field induces a shift of the dip position from B_0 ~ 0 to a value B ~ B_1, which is about the average value of the earth magnetic field, at our latitude. When the SQIF is cooled in the ambient field without shielding, the dip is first found at B ~ B_1, and the further shielding of the SQIF results in a shift of the dip towards B_0 ~ 0. The low hysteresis observed in the sequence of experiments (less than 5% of B_1) makes SQIFs suitable for high precision measurements of the absolute magnetic field. The experimental results are discussed in view of potential applications of high-T_c SQIFs in magnetometry.Comment: 4 pages, 2 figure

Controlling Stray Electric Fields on an Atom Chip for Rydberg Experiments

Experiments handling Rydberg atoms near surfaces must necessarily deal with the high sensitivity of Rydberg atoms to (stray) electric fields that typically emanate from adsorbates on the surface. We demonstrate a method to modify and reduce the stray electric field by changing the adsorbates distribution. We use one of the Rydberg excitation lasers to locally affect the adsorbed dipole distribution. By adjusting the averaged exposure time we change the strength (with the minimal value less than $0.2\,\textrm{V/cm}$ at $78\,\mu\textrm{m}$ from the chip) and even the sign of the perpendicular field component. This technique is a useful tool for experiments handling Ryberg atoms near surfaces, including atom chips

Methodological Frontiers of Public Finance Field Experiments

The purpose of this article is to demonstrate how a rich array of methods can be applied to increase the relevance of field experiments in public economics. Two cross-cutting themes are important in multiple phases of the research. First, greater statistical sophistication can draw more value from a field experiment without obscuring the simple and compelling information from the differences in average outcomes of intervention and control groups. Second, the methodological frontier is interdisciplinary, drawing on knowledge and techniques developed in psychology, anthropology, and sociology that can be adapted in order to make public finance field experiments more useful.

Observable signals in a string inspired axion-dilaton background and Randall-Sundrum scenario

Rotation angle of the plane of polarization of the distant galactic radio waves has been estimated in a string inspired axion-dilaton background. It is found that the axion,dual to the field strength of the second rank antisymmetric massless Kalb-Ramond field in the string spectrum, produces a wavelength independent optical rotation which is much larger than that produced by the dilaton. Detection of such rotation has been reported in some recent cosmological experiments. The observed value has been compared with our estimated theoretical value following various cosmological constraints. The effects of warped extra dimensions in a braneworld scenario on such an optical rotation have been investigated.Comment: 17 Pages, Latex, article revised, To appear in Physical Review

Thermal-magnetic noise measurement of spin-torque effects on ferromagnetic resonance in MgO-based magnetic tunnel junctions

Thermal-magnetic noise at ferromagnetic resonance (T-FMR) can be used to measure magnetic perpendicular anisotropy of nanoscale magnetic tunnel junctions (MTJs). For this purpose, T-FMR measurements were conducted with an external magnetic field up to 14 kOe applied perpendicular to the film surface of MgO-based MTJs under a dc bias. The observed frequency-field relationship suggests that a 20 A CoFeB free layer has an effective demagnetization field much smaller than the intrinsic bulk value of CoFeB, with 4PiMeff = (6.1 +/- 0.3) kOe. This value is consistent with the saturation field obtained from magnetometry measurements on extended films of the same CoFeB thickness. In-plane T-FMR on the other hand shows less consistent results for the effective demagnetization field, presumably due to excitations of more complex modes. These experiments suggest that the perpendicular T-FMR is preferred for quantitative magnetic characterization of nanoscale MTJs.Comment: 10 pages, 3 figures, accepted by AP