THE IMPLICATIONS OF INTERNET ON THE MEDIA AND THE PRACTICE OF MASS COMMUNICATION

Internet has emerged as a communication medium and its impact on society, commerce and the government is already phenomenal. As the nerve centre of the new media technologies, it has revolutionized the whole business of mass communication. This paper therefore examines the media convergence that the Internet has created and its revolution of the nature of mass communication. It also explores the various dimensions by which the digital revolution has affected all aspects ofmediaprofession, fromproduction, distribution, storage and use of media content, to the practice of media profession

Consumer behavior study in the field of tourism

Today, the Internet is assumed to be an important channel for services marketing and is leading to profound changes in the way firms interact with consumers. Consumers now have increased access to informational electronic marketplaces and use this information in a sophisticated way to select their services. The Internet provides accurate and specific information that can reach the target audience with the accuracy of more personalized information sources. This new interactive medium can be considered as a rational medium of difficult classification. The Internet is not easily classified as either impersonal or a mass media channel.marketing, destination, internet, site, market, consumer

Understanding the Internet: Psychological word norms as indicators of query-specific internet word frequencies

By using existing psychological word norms obtained by rating procedures we try to predict the frequencies of search hits derived from internet search engines. We used several major search engines and repeated measurement to develop a highly reliable scale of internet word frequency. We presumed that psychological criteria like typicality and valence of nouns predict the frequencies of search-operator-specific frequencies of internet search hits. Regression analysis confirmed this assumption indicating that the verbal content of the internet as interactive mass medium can be predicted by already existing and established psychological characteristics of words

Internet as the new mass medium : opportunities, threats, perspectives

W artykule poruszono kwestię różnic i podobieństw między Internetem a tradycyjnymi mediami masowymi, takimi jak prasa, radio czy telewizja. Internet bywa często przeciwstawiany tym mediom ze względu na swoje szczególne właściwości, takie jak: aktywność odbiorcy, interaktywność, łatwość wejścia w rolę masowego nadawcy, zindywidualizowanie grona użytkowników, różnorodność konfiguracji komunikacyjnych, zamiast jednostronnego i bezosobowego modelu komunikowania masowego. Jednakże Internet może być również postrzegany jako medium masowe ze względu na: instytucjonalizowanie się roli nadawców, upodabnianie się grona użytkowników do masowego audytorium, wystandaryzowany charakter przekazów, zawieranie się wielu indywidualnych działań komunikacyjnych w modelu komunikowania masowego, budowanie wspólnego systemu znaczeń społecznych. Rozpatrując Internet jako medium masowe, należy jednak pamiętać o tym, że nic można całości internetowej komunikacji sprowadzić do modelu komunikowania masowego. Można postawić również pytanie o to, czy ze względu na swój specyficzny charakter Internet ma szanse stać się zalążkiem sfery publicznej.The article concerns the mailer of similarities and differences between Internet and traditional mass media, like newspapers, radio and TV. Internet is often perceived opposite to these media, mostly because of its specific character of a medium involving active participation on the part of receivers, because of its interactivity, ease with which it may take on a role of a mass broadcaster, individualised user circles, diversity of configurations of communication instead of just one, and an impersonal pattern of mass communication. However, the Internet may be considered also as a mass medium because of the institutionalisation of Internet broadcasters, user circles becoming similar to mass audience, the messages becoming standardized, the creation of many individual acts of communication in the mass communication model, and the building of a common system of meanings. When the Internet is conceptualized as mass medium it is still important to remember that not all Internet-based communication replicates traditional pattern of mass communication. The question about the role of the Internet in the process of building the public sphere may also be considered

Net neutrality discourses: comparing advocacy and regulatory arguments in the United States and the United Kingdom

Telecommunications policy issues rarely make news, much less mobilize thousands of people. Yet this has been occurring in the United States around efforts to introduce "Net neutrality" regulation. A similar grassroots mobilization has not developed in the United Kingdom or elsewhere in Europe. We develop a comparative analysis of U.S. and UK Net neutrality debates with an eye toward identifying the arguments for and against regulation, how those arguments differ between the countries, and what the implications of those differences are for the Internet. Drawing on mass media, advocacy, and regulatory discourses, we find that local regulatory precedents as well as cultural factors contribute to both agenda setting and framing of Net neutrality. The differences between national discourses provide a way to understand both the structural differences between regulatory cultures and the substantive differences between policy interpretations, both of which must be reconciled for the Internet to continue to thrive as a global medium

MARKETING STRATEGIES: FROM DOOR TO DOOR TO EVANGELISM TO E-COMMERCE, AND M-COMMERCE MARKETING

Investigate and demonstrate the usefulness of the traditional marketing model in developing digital marketing strategies. Digital marketing has contributed to the global market through the use of internet providers as support to their main business. The Internet arose as a new mode of mass communication. The Internet differs from other forms of mass media communication in that it is a low-cost two-way communication medium that allows people on both sides of the communication channel to communicate with one another. As a result, most people have shifted their information gathering from traditional mass media to the Internet. During the same time, globalization became a reality. Because the world has been viewed as a global village, further research could look into m-commerce as a marketing strategy. JEL: M10; M31 Article visualizations

The Internet as Additional Secondary Source – First empirical Results for Differentiating the Impact of Secondary Sources on the Intention to use IT

The research about adoption decisions in a household context brought the factor of secondary sources as part of a normative beliefs construct to explain an individual’s behavioral intention. The secondary sources included mass media as TV, radio and newspapers but not the largest global information medium, the internet. With billions of information provided by the internet in every minute it seems to be very likely that this factor depicts an important determinant for an individual’s IT adoption decision as well. So for this reason the aim of our paper is to propose a research model to integrate the explicit influence of the mass medium internet on an individual’s IT adoption decision and to discuss the relationship and interplay between attitude towards an information system, intention to use an information system and the secondary source “Internet”. Furthermore a research description how the influence can be validated is provided and first empirical results are presented

Net neutrality discourses: comparing advocacy and regulatory arguments in the United States and the United Kingdom

Telecommunications policy issues rarely make news, much less mobilize thousands of people. Yet this has been occurring in the United States around efforts to introduce "Net neutrality" regulation. A similar grassroots mobilization has not developed in the United Kingdom or elsewhere in Europe. We develop a comparative analysis of U.S. and UK Net neutrality debates with an eye toward identifying the arguments for and against regulation, how those arguments differ between the countries, and what the implications of those differences are for the Internet. Drawing on mass media, advocacy, and regulatory discourses, we find that local regulatory precedents as well as cultural factors contribute to both agenda setting and framing of Net neutrality. The differences between national discourses provide a way to understand both the structural differences between regulatory cultures and the substantive differences between policy interpretations, both of which must be reconciled for the Internet to continue to thrive as a global medium

An investigation of Internet usage among a group of professionals in South Africa : a uses and gratifications approach

New mass media impact on the nature of public communication and the use and gratification of existing mass media because each new medium is used and experienced differently. As a new mass medium, the Internet offers different forms of communication, such as Internet Relay Chat, Multi-User Dungeons and chatrooms. It has also combined traditional mass media, namely print, radio and television, into a single powerful medium. Due to the fact that the Internet is still an emerging medium, its long-term effects on the nature of public communication and traditional mass media warrants ongoing investigation. The first part (Part A) of this dissertation situates the Internet chronologically within the development of traditional mass media and their impact on public communication. Part B investigates Internet use among a group of professionals in South Africa. The objective is to identify how they use the Internet and the gratification they derive from it.Communication ScienceM.A. (Communication

Mass media theory and women's zines on the world wide web

Thesis (M.A.) University of Alaska Fairbanks, 2000Two mass media theories, 'Spiral of Silence theory' and 'Uses and Gratifications theory, ' have been used to explain and evaluate media usage from a feminist perspective. These theories both succeed and fail when used to analyze the World Wide Web as a mass medium. In order to effectively examine so-called 'fringe' groups and their publications on the Web, a new theory is needed that considers the more user-driven interface that the Internet and the World Wide Web provide for users. Using a modest case study of women's Web zines, (online underground magazines) this paper attempts to show how some young women use the World Wide Web to publish a different proportion of ideas and opinions than those currently available in the mainstream mass media, and goes on to show that the two current mass media theories used most by feminists are inadequate for the study of the World Wide Web as a mass medium. This paper takes into consideration historical theoretical approaches to the mass media, as well as the social constructionist principles important to looking at the media from a feminist point of view. Finally, it lays a framework of theoretical assumptions that should be considered when examining the Web as a mass medium