Developing the Curriculum for Collaborative Intellectual Property Education

Intellectual property education, i.e. how intellectual property should be taught or more importantly how intellectual property is learnt, is a recent addition to the academic 'intellectual property' agenda. The regulation, acquisition and management of intellectual property rights presents economic, ethical, social and policy challenges across the international academic and business communities. Intellectual property is also the starting point of interesting academic cross-disciplinary collaborations in learning and teaching and in research. It will probably always be primarily a law subject taught by lawyers to law students hoping to practice. At the same time there is a growing array of disciplines demanding an awareness of and a competence in handling intellectual property concepts and regulations. At Bournemouth, we have been teaching IP across the disciplines for more than a decade. Recently, the Higher Education Academy subject centres in Law and in Engineering jointly funded a project to research 'IP for Engineers'. WIPO has begun addressing IP Education in earnest. At an international symposium in July 2005, papers addressed different aspects of IP Education, including Collaboration between Law Faculties and other disciplines. In November 2005, they jointly sponsored a National Conference in China to consider IP Education from primary school thru postgraduate research. IP education beyond the law school raises interesting questions for anyone contemplating teaching this complex law subject to non-lawyers. What constitutes the IP syllabus? Who should be teaching IP? When should it be taught? How should it be taught? What resources should be available? This paper begins to explore some of the answers

Novas tendências em marketing por causa do auge da Internet

The use of Internet has changed considerably the marketing practice. In this article the authors carry on a literature review to analyse the factors involved in the process and also the advantages, challenges and opportunities of this technology from a marketing perspective.El uso de Internet ha traído cambios considerables para la práctica del Marketing. Este artículo lleva a cabo una revisión bibliográfica donde se analizan los factores que están relacionados con el proceso de cambio así como las ventajas, desafíos y oportunidades que ofrece esta nueva tecnología desde una perspectiva del Marketing.O uso da Internet trouxe mudanças consideráveis para a prática do Marketing. Este artigo realiza uma revisão bibliográfica onde se analisam os fatores que estão relacionados com o processo de mudança assim como as vantagens, desafios e oportunidades oferecidas por esta nova tecnologia a partir de uma perspectiva de Marketing

"To design for the future you must leaf through the past": Museums as part of systems of innovation

Museums are not conventionally associated with innovation or viewed as part of innovation systems. After all, we could argue, museums are about the past, heritage, and nostalgia, whereas innovation is about the future. Yet, if this is the case, why does a company such as BMW co-locate its archive, museum, and innovation center? In this preliminary essay on the combination of past and present knowledge in innovation, we revisit the academic literature on innovation systems. We explore how, historically, museums and their collections have contributed to innovation and to the development of innovative designs. We ask: How have organizations set up to preserve the past contributed to the future, and what has encouraged and inhibited these processes? We focus primarily on nineteenth- and twentieth-century experience in the United Kingdom and on the relationships among the arts, design, and industry on the one hand and museum collections on the other

Assessing California's Multiple Pathways Field

The multiple pathways approach to high school education combines rigorous academic learning and career skills to give students the intellectual and real-world experience to succeed in college, career and life. Growing evidence shows that the multiple pathways approach holds promise for increasing academic engagement and achievement, reducing high school dropout rates and boosting students' future earning power. The James Irvine Foundation engaged the Bridgespan Group to assess the state of the multiple pathways field in California and to make recommendations to strengthen it. Assessing California's Multiple Pathways Field: Preparing Youth for Success in College and Career offers findings and recommendations based on a newly developed framework that assesses the multiple pathways field based on five characteristics of strong fields

Blowing Open the Bottleneck: Designing New Approaches to Increase Nurse Education Capacity

Outlines the challenges of expanding the nurse education capacity to meet nursing shortages. Explores strategies such as partnerships among stakeholders, faculty development, revised curricula, and policy and regulatory advocacy, and offers case studies

A learning experience in the fields of economics and business: creation of student-managed inter-university virtual networks

With this article we shall describe the learning experience carried out by our students in the fields of Economics and Business at the Universities of Huelva and University of Seville within an active- and cooperative-learning framework involving creation of virtual networks between our students and others who were attending diverse universities in Spain and abroad, thus allowing us to strengthen interactions and information exchanges among students, also allowing them to apprehend on their own the characteristics of economic and business and entrepreneuring realities in which they are immersed and, very specially, the use of virtual communities in the Internet

Business Process Management Education in Academia: Status, challenges, and Recommendations

In response to the growing proliferation of Business Process Management (BPM) in industry and the demand this creates for BPM expertise, universities across the globe are at various stages of incorporating knowledge and skills in their teaching offerings. However, there are still only a handful of institutions that offer specialized education in BPM in a systematic and in-depth manner. This article is based on a global educators’ panel discussion held at the 2009 European Conference on Information Systems in Verona, Italy. The article presents the BPM programs of five universities from Australia, Europe, Africa, and North America, describing the BPM content covered, program and course structures, and challenges and lessons learned. The article also provides a comparative content analysis of BPM education programs illustrating a heterogeneous view of BPM. The examples presented demonstrate how different courses and programs can be developed to meet the educational goals of a university department, program, or school. This article contributes insights on how best to continuously sustain and reshape BPM education to ensure it remains dynamic, responsive, and sustainable in light of the evolving and ever-changing marketplace demands for BPM expertise

GoGlobal: How can contemporary design collaboration and e-commerce models grow the creative industries in developing countries?

Using previous case studies by the authors and a current live project, this paper considers whether the creative industries in a developing country (Ghana, Africa) can be nurtured through design collaboration and an e-commerce model to contribute significant economic growth through increasing international trade. The paper draws on practical experience of five annual projects, with a focus on GoGlobal Africa. Initiated in 2005, GoGlobal is a collaborative design research activity between the University of Technology Sydney, the Royal College of Art, the London School of Economics, RMIT Melbourne, and other partnering organisations. GoGlobal Africa was initiated in 2008 with 3 phases: creative studio with design students from the RCA UK and KNUST Ghana; an e-commerce process for supply, distribution and marketing; and a “hub” location to facilitate project delivery and dissemination. The context to GoGlobal is informed by the UNCTAD studies of global creative industries