23 research outputs found

    The Influence of Product Type on Online Trust

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    Trust is a critical factor in establishing a successful relationship between consumers and vendors. This paper investigates the impact of the product type being sought on consumers ’ trust within an online environment. An empirical study involving 227 online shoppers was conducted to develop and validate a structural equation model for online trust incorporating the factors of perceived usefulness, perceived ease of use and enjoyment as representative variables of a consumer’s experience within a company’s Website. Results from this study indicate significant variations in the experience and trust levels of tangible versus intangible product shoppers. 1

    User Acceptance of Electronic Commerce: Contributions from the Bled eConference

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    User acceptance of electronic commerce continues to be a popular topic at the Bled eConference. The paper reviews the past contributions of the conference in this specific area. The review deals with those studies that have an empirical and quantitative component, and those studies where the emphasis has been on testing theories of user acceptance. The paper establishes three phases in which Bled delegates have gradually extended generic user acceptance models to deal with issues of electronic commerce. The first phase (20012003) is one of theory application. The second phase (2004-2007) is one of theory extension. In the third phase, (2008-2011), Bled delegates move beyond traditional models and adopt alternative theoretical approaches. The review ends with three promising avenues for further research in electronic commerce

    Influential Factors on Purchasing Frequency in Virtual Bookstores in Brazil

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    Determinan Electronic Loyalty (E-Loyalty) Pada Website

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    The purpose of this research was to investigate the factors influencing consumer’s loyalty toward e-commerce website. The samples were those who used and interacted to the website. We applied accidental sampling and the questionnaires were distributed manually and through on line. Returned and processed questionnaires were from 175 respondents. Ten of 14 hypotheses in our research were supported by the data. Those hypotheses are the relationship among the factors of perceived ease of use, perceived usefulness, trust, social presence, enjoyment and value, patronage intent and e- loyalty towards the website

    Triggering trust:to what extent does the question influence the answer when evaluating the perceived importance of trust triggers?

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    Trust is a critical component of business to consumer (B2C) e-Commerce success. In the absence of typical environmental cues that consumers use to assess vendor trustworthiness in the offline retail context, online consumers often rely on trust triggers embedded within e-Commerce websites to contribute to the establishment of sufficient trust to make an online purchase. This paper presents and discusses the results of a series of studies which took an initial look at the extent to which the context or manner in which trust triggers are evaluated may exert influence on the perceived importance attributed to individual triggers. We hope that our investigations will help inform the evaluation approaches adopted to assess consumer trust. © 2009 The Author

    Generating Procedural Controls to Facilitate Trade: The Role of Control in the Absence of Trust

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    Over the years, Trust has been recognized in the Bled community as a key enabling factor to stimulate Electronic Commerce. Authors have discussed formal aspects of trust, the role trust plays in the adoption of both B2B and B2C Electronic Commerce, as well as mechanisms to build trust and/or overcome the lack of it. This article first provides a brief overview of the Trust-related articles in the Bled eConference. It then focuses on one specific aspect of the facilitation of trade in absence of trust: the development of procedural controls that enable Electronic Commerce at arms’ length, summarizing the contributions of the authors on this theme at the Bled Conference since the early 1990s. The paper concludes with the authors’ current view on developing procedural controls, focusing on the design process itself, which is often a rather lengthy process consisting of trial-and -error. Here a more analytical approach is proposed to the identification of control requirements for inter-organizational procedures. The approach involves abstracting the process to identify its basic deontic elements. A model checking approach is then applied to identify needed controls

    Which Processes Do Users Not Want Online? - Extending Process Virtualization Theory

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    Following the advent of the Internet more and more processes are provided virtually, i.e., without physical interactions between involved people and objects. For instance, E-Commerce has virtualized shopping processes since products are bought without physical inspection and interaction with sales staff. This study is founded on the key idea of process virtualization theory (PVT) that from the users’ perspective not all processes are equally amenable for virtualization. We investigate characteristics of processes, which are causing users’ resistance toward the virtualized process. Surveying 501 individuals regarding 10 processes, this study constitutes the first quantitative test evaluating the prediction capabilities of PVT by analysis of varying processes. Moreover, it introduces and successfully tests the extended PVT (EPVT), which integrates PVT with multiple, related constructs from extant literature in a unified model with multi-order causal relations. Thereby, it clearly enhances our understanding of human behavior with regard to the frequent phenomenon process virtualization

    ANALISIS PENGARUH TRUST IN ONLINE STORE, PERCEIVED RISK, ATTITUDE TOWARDS ONLINE PURCHASING TERHADAP MINAT BELI KONSUMEN PRODUK FASHION DI SURABAYA

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    The development of online business in retail industry lead to the consumer’s intention in online shopping. Trust in online store, perceived risk and attitude towards online purchasing are all factors that lead to incerasing consumer’s respond in regards of online purchase intention. The purpose of this study was to investigate the significant impact of trust in online store on perceived risk of fashion products in Surabaya, to determine the significant impact of perceived risk on attitude towards online purchasing of fashion products in Surabaya, and to acknowledge any significantt effects of attitude towards online purchasing on online purchase intention of fashion products in Surabaya. The study design utilize casual study that attempts to reveal relationship and cocrrelation between variables. The research data is the data interval with primary data through questionarres that use 5 likert scale. The Data analysis techniques adopt the path analysis. This study found that Trust in online store affects Perceived risk, Perceived Risk lead to Attitude towards online purchasing, and Attitude towards online shopping significantly influences Online Purchase Intention

    ANALISIS PENGARUH TRUST IN ONLINE STORE, PERCEIVED RISK, ATTITUDE TOWARDS ONLINE PURCHASING TERHADAP MINAT BELI KONSUMEN PRODUK FASHION DI SURABAYA

    Get PDF
    The development of online business in retail industry lead to the consumer’s intention in online shopping. Trust in online store, perceived risk and attitude towards online purchasing are all factors that lead to incerasing consumer’s respond in regards of online purchase intention. The purpose of this study was to investigate the significant impact of trust in online store on perceived risk of fashion products in Surabaya, to determine the significant impact of perceived risk on attitude towards online purchasing of fashion products in Surabaya, and to acknowledge any significantt effects of attitude towards online purchasing on online purchase intention of fashion products in Surabaya. The study design utilize casual study that attempts to reveal relationship and cocrrelation between variables. The research data is the data interval with primary data through questionarres that use 5 likert scale. The Data analysis techniques adopt the path analysis. This study found that Trust in online store affects Perceived risk, Perceived Risk lead to Attitude towards online purchasing, and Attitude towards online shopping significantly influences Online Purchase Intention

    ANALISIS PENGARUH TRUST IN ONLINE STORE, PERCEIVED RISK, ATTITUDE TOWARDS ONLINE PURCHASING TERHADAP MINAT BELI KONSUMEN PRODUK FASHION DI SURABAYA

    Get PDF
    The development of online business in retail industry lead to the consumer’s intention in online shopping. Trust in online store, perceived risk and attitude towards online purchasing are all factors that lead to incerasing consumer’s respond in regards of online purchase intention. The purpose of this study was to investigate the significant impact of trust in online store on perceived risk of fashion products in Surabaya, to determine the significant impact of perceived risk on attitude towards online purchasing of fashion products in Surabaya, and to acknowledge any significantt effects of attitude towards online purchasing on online purchase intention of fashion products in Surabaya. The study design utilize casual study that attempts to reveal relationship and cocrrelation between variables. The research data is the data interval with primary data through questionarres that use 5 likert scale. The Data analysis techniques adopt the path analysis. This study found that Trust in online store affects Perceived risk, Perceived Risk lead to Attitude towards online purchasing, and Attitude towards online shopping significantly influences Online Purchase Intention
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