Brazil: an application of porter’s diamond and attractiveness analysis for french fdi

A atratividade de um país é medida pelo retorno de custo de capital, que deve ser maior ou igual ao obtido em outro negócio e com um nível aceitável de risco de operação a seus funcionários e acionistas. Para tal avaliação, as oportunidades de mercado e riscos do país são balanceados e comparados a outros países de características similares. A estagnação da economia europeia tem gerado entre os países europeus a necessidade de expandir seus horizontes à outras partes do globo onde a economia é mais dinâmica e propícia a resultados positivos. França é o país escolhido como um investigador de novos mercados. Empresas francesas beneficiam-se consideravelmente de investimentos no Brasil, não somente pelo seu crescimento e economia estável, mas também pela poderosa influência em toda a América Latina. O Brasil pode ser a porta de entrada para investimentos franceses nesta região. Esta dissertação parte da teoria de atratividade e do Diamante de Michael E. Porter para analisar as indústrias e setores em que o Brasil possui vantagem competitiva. Cada atributo do diamante é analisado para evidenciar tal competitividade. Deste modo, algumas qualidades que pareçam fraqueza, podem ser consideradas como oportunidade para investimentos em termos de competitividade mundial. O estudo feito analisa os dados através de fatos correntes e atual situação econômica do mercado brasileiro, em busca dos pontos economicamente atrativos como país alvo de investimento estrangeiro direto (IED) francês. Finalmente, os resultados desta pesquisa reveem o uso do Diamante Nacional para a atratividade do país.The attractiveness of a country is measured by the return of the cost of capital that has to be equal or higher than those made elsewhere and holding an acceptable operational risk to the investor’s employees and shareholders. In order to reach this assessment it is necessary to weigh and compare the markets’ opportunities as well as the country risks with other similar countries. The stagnation of the European economy has generated amongst the European countries the need to expand their horizons to other parts of the globe where the economy is more dynamic and favourable to positive results. France is the chosen country as a seeker for new markets. French companies benefit largely from investing in Brazil not only because of its growing and steady economy but also by the powerful influence in all Latin America. This dissertation is based upon the attractiveness theory and of Michael E. Porter’s Diamond designed to analyse the industries and sectors in which Brazil has competitive advantage. Each attribute of the diamond is studied to explain such competitiveness. Thus, some qualities that may be seen as a weakness can be considered an opportunity of investment in terms of world-wide competitiveness. This study analyses data through the lens of current facts and economic situation of Brazilian market revealing its economically attractive points as a target country for French foreign direct investment (FDI). In conclusion, the findings of the research revise the use of the National Diamond analysis on country’s attractiveness for investment

Brazil and USA: internationalization process of Zaask

This paper studies the internationalization possibilities of Zaask into Brazil and the USA. Through a PESTLE analysis the countries’ conditions are determined, while an industry analysis rates its attractiveness and a company and competitors analysis verify the resources and advantages of Zaask in the markets. The markets are attractive, but the company lacks at the moment the capacity to pursue this expansion. It is recommended that Zaask pursues a differentiation focus strategy in both markets with the development of new resources, but also consider other potential markets

Forecasting Brazilian economy: think tanks' proposals for economy and business management

This dissertation benchmarks a selection of Brazilian think tanks between them and similar international organizations, in order to understand Brazilian framework and identify the world’s megatrends regarding economy and business management. By analyzing their proposals, the goal is to assess if think tanks in Brazil are following the megatrends or distancing from them. Included in the benchmarking between Brazilian organizations, authors and co-author’s profiles, as well as the administration staff’s personalities, are also scrutinized in order to comprehend the real extent of these organizations influence and independence.Esta dissertação compara uma selecção de think tanks brasileiros entre si e outras organizações similares, com o objetivo de compreender o panorama brasileiro e idenficar as megatendências mundiais no que diz respeito à economia e à gestão de empresas. Ao analisar as suas propostas, o objetivo passa por compreender se os think tanks brasileiros estão a seguir as megatendências ou a distanciar-se delas. Incluído no benchmarking das organizações brasileiras, os perfis dos seus autores e co-autores, bem como da sua staff administrativa, são também alvo de escrutínio para que seja possível entender a verdadeira extensão da sua influência e independência

Nuevas Actividades Exportadoras en Brasil: Ventaja Comparativa, Políticas o Auto-Descubrimiento?

Este documento examina los hallazgos de Brasil en la exportación de aviones, teléfonos celulares y carne de cerdo. Todos los casos confirman la importancia que tienen el aumento de la eficacia y los costos irrecuperables en la expansión de las exportaciones y llevan a las siguientes conclusiones: la política económica y la ventaja comparativa desempeñaron un papel importante en la aparición de las nuevas actividades de exportación; las economías de escala fueron un factor determinante y crucial de la competitividad; y una marca de fábrica muy conocida ayudó a superar asimetrías de información y a facilitar el ingreso del producto en los mercados de exportación. Los exportadores se concentraron en el diseño, comercialización, investigación y desarrollo y ensamblaje de productos, haciendo de la coordinación con los proveedores un factor importante en sus estrategias. Las políticas públicas tuvieron además una fuerte influencia, en ocasiones involuntaria. Mientras que los gobiernos pueden fomentar los descubrimientos, especialmente ante las fallas del mercado, las políticas no pueden por sí solas generar el éxito de un exportador.

South American Expert Roundtable : increasing adaptive governance capacity for coping with unintended side effects of digital transformation

This paper presents the main messages of a South American expert roundtable (ERT) on the unintended side effects (unseens) of digital transformation. The input of the ERT comprised 39 propositions from 20 experts representing 11 different perspectives. The two-day ERT discussed the main drivers and challenges as well as vulnerabilities or unseens and provided suggestions for: (i) the mechanisms underlying major unseens; (ii) understanding possible ways in which rebound effects of digital transformation may become the subject of overarching research in three main categories of impact: development factors, society, and individuals; and (iii) a set of potential action domains for transdisciplinary follow-up processes, including a case study in Brazil. A content analysis of the propositions and related mechanisms provided insights in the genesis of unseens by identifying 15 interrelated causal mechanisms related to critical issues/concerns. Additionally, a cluster analysis (CLA) was applied to structure the challenges and critical developments in South America. The discussion elaborated the genesis, dynamics, and impacts of (groups of) unseens such as the digital divide (that affects most countries that are not included in the development of digital business, management, production, etc. tools) or the challenge of restructuring small- and medium-sized enterprises (whose service is digitally substituted by digital devices). We identify specific issues and effects (for most South American countries) such as lack of governmental structure, challenging geographical structures (e.g., inclusion in high-performance transmission power), or the digital readiness of (wide parts) of society. One scientific contribution of the paper is related to the presented methodology that provides insights into the phenomena, the causal chains underlying “wanted/positive” and “unwanted/negative” effects, and the processes and mechanisms of societal changes caused by digitalization

Latin America 2060: consolidation or crisis?

This repository item contains a single issue of the Pardee Center Task Force Reports, a publication series that began publishing in 2009 by the Boston University Frederick S. Pardee Center for the Study of the Longer-Range Future.Latin America has produced vigorous ideas throughout its history, expressed in narratives about its struggles and successes, or its weaknesses and failures. Together, these have shaped a multi-faceted vision of the region and its peoples. Some of its expositors, finding the story to be neither complete nor precise, work toward reformulations, some quite radical. Such generation of knowledge in different fields seems destined to yield a variety of distinct outcomes, at least in part because some of the emerging social and cultural movements are not yet very well structured. This Task Force Report project seeks to harness ideas about the region’s future into a coherent and policy useful discourse. A Workshop and a Task Force meeting was held at Boston University on November 18-19, 2010. A select group of invited experts – a mix of academic scholars and practitioners – were asked to turn their ideas into short ‘Think Pieces’ essays. Each Think Piece focuses on a specific topical issue for the region as a whole, instead of looking only at particular countries. These Think Piece essays are compiled and edited by the Task Force coordinator and published by the Pardee Center as a Task Force Report

Quidgest internationalization strategic plan to Brazil

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsAn International Strategic Plan to Brazil is the subject of this work project. The author studies the prospect of the Portuguese company Quidgest increasing its international presence. Quidgest is a software consultant that develops Enterprise Resource Planning (ERP) systems. After an extensive analysis focused on Brazil’s economy, business conjecture and its ERP market potential, the major conclusion drawn was the fact that the company should send its operations to Brazil, mainly to the state of Minas Gerais, and initiate a partnership with a consulting company already present in this country, in a Strategic Alliance arrangement

NATIONAL INNOVATION SYSTEM AND MACROECONOMIC POLICIES: BRAZIL AND INDIA IN COMPARATIVE PERSPECTIVE

Efforts towards economic development in Brazil and India share some common aspects. From the beginning of the 1950s to the end of the 1980s, both countries adopted import substitution policies including high tariffs and non-tariff barriers. Since the beginning of the 1990s, liberalizing economic reforms have been implemented by the respective Governments. If we compare the reach of the Brazilian reform to that of India, one could easily conclude that the former was more extensive and profound than the latter; and in conventional indicators of innovative effort such as research and development expenditures, education coverage, average years of education and literacy rate, Brazil’s results are a little bit better than those of India. However, since the beginning of the 1980s, India has been showing better general economic performance than Brazil. This paper argues and gives some empirical evidence to show that India’s performance is explained by its institutional capacity for coordinating conventional macroeconomic policies with other policies related to its National Innovation System.

La política industrial en América Latina y el Caribe a comienzos del siglo

(Disponible en idioma inglés únicamente) Este sondeo de políticas industriales en América Latina y el Caribe presenta dos afirmaciones básicas: (1) el período desde finales de los años 80 y todos los 90 fue de transición de las políticas industriales del modelo de sustitución de importaciones hacia políticas industriales adecuadas para economías nacionales abiertas en una economía mundial más cohesionada; y (2) que este período de transición no ha terminado y, por ende, es prematuro emitir juicios sobre la eficacia de este conjunto, aún emergente, de políticas.