Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics

Marketing is an applied science that tries to explain and influence how firms and consumers actually behave in markets. Marketing models are usually applications of economic theories. These theories are general and produce precise predictions, but they rely on strong assumptions of rationality of consumers and firms. Theories based on rationality limits could prove similarly general and precise, while grounding theories in psychological plausibility and explaining facts which are puzzles for the standard approach. Behavioral economics explores the implications of limits of rationality. The goal is to make economic theories more plausible while maintaining formal power and accurate prediction of field data. This review focuses selectively on six types of models used in behavioral economics that can be applied to marketing. Three of the models generalize consumer preference to allow (1) sensitivity to reference points (and loss-aversion); (2) social preferences toward outcomes of others; and (3) preference for instant gratification (quasi-hyperbolic discounting). The three models are applied to industrial channel bargaining, salesforce compensation, and pricing of virtuous goods such as gym memberships. The other three models generalize the concept of gametheoretic equilibrium, allowing decision makers to make mistakes (quantal response equilibrium), encounter limits on the depth of strategic thinking (cognitive hierarchy), and equilibrate by learning from feedback (self-tuning EWA). These are applied to marketing strategy problems involving differentiated products, competitive entry into large and small markets, and low-price guarantees. The main goal of this selected review is to encourage marketing researchers of all kinds to apply these tools to marketing. Understanding the models and applying them is a technical challenge for marketing modelers, which also requires thoughtful input from psychologists studying details of consumer behavior. As a result, models like these could create a common language for modelers who prize formality and psychologists who prize realism

Politics of Randomness

The main drawback of the public-policy contest is that the notion of contest success function, a crucial component of the contest model, does not have micro-foundations and, therefore, the random behavior of the government seems ad-hoc. In the present paper we propose a partial micro-foundation for the public-policy contest. The possible rationalization of random government behavior is illustrated in the case of the all-pay auction and Tullock's lottery logit functions. We also clarify how stake asymmetry, lobbying-skill asymmetry and return to lobbying effort determine the relative desirability, from the government's point of view, of these CSFsinterest groups, policy makers, lobbying, public-policy contests, contest success function, rationalization of random government's behavior

CURRENT ISSUES AFFECTING TRADE AND TRADE POLICY: AN ANNOTATED LITERATURE REVIEW

This review provides a base of literature describing current issues and research on the impacts of lobalization and the industrialization of agriculture and recent approaches to analyze and model agricultural trade and trade policies. Three key factors of the survey are differentiated goods, global economic integration and international supply chain linkages. The review covers 182 publications, which are presented alphabetically by author with a brief annotation describing how it relates to the above criteria. The articles are also indexed by keyword. A brief summary highlights the documented literature and includes a series of issues for future discussion and research.International Relations/Trade,

Fractal-cluster theory and thermodynamic principles of the control and analysis for the self-organizing systems

The theory of resource distribution in self-organizing systems on the basis of the fractal-cluster method has been presented. This theory consists of two parts: determined and probable. The first part includes the static and dynamic criteria, the fractal-cluster dynamic equations which are based on the fractal-cluster correlations and Fibonacci's range characteristics. The second part of the one includes the foundations of the probable characteristics of the fractal-cluster system. This part includes the dynamic equations of the probable evolution of these systems. By using the numerical researches of these equations for the stationary case the random state field of the one in the phase space of the $D$, $H$, $F$ criteria have been obtained. For the socio-economical and biological systems this theory has been tested.Comment: 37 pages, 20 figures, 4 table

A Bayesian nonparametric approach to modeling market share dynamics

We propose a flexible stochastic framework for modeling the market share dynamics over time in a multiple markets setting, where firms interact within and between markets. Firms undergo stochastic idiosyncratic shocks, which contract their shares, and compete to consolidate their position by acquiring new ones in both the market where they operate and in new markets. The model parameters can meaningfully account for phenomena such as barriers to entry and exit, fixed and sunk costs, costs of expanding to new sectors with different technologies and competitive advantage among firms. The construction is obtained in a Bayesian framework by means of a collection of nonparametric hierarchical mixtures, which induce the dependence between markets and provide a generalization of the Blackwell-MacQueen P\'{o}lya urn scheme, which in turn is used to generate a partially exchangeable dynamical particle system. A Markov Chain Monte Carlo algorithm is provided for simulating trajectories of the system, by means of which we perform a simulation study for transitions to different economic regimes. Moreover, it is shown that the infinite-dimensional properties of the system, when appropriately transformed and rescaled, are those of a collection of interacting Fleming-Viot diffusions.Comment: Published in at http://dx.doi.org/10.3150/11-BEJ392 the Bernoulli (http://isi.cbs.nl/bernoulli/) by the International Statistical Institute/Bernoulli Society (http://isi.cbs.nl/BS/bshome.htm

The Nobel Memorial Prize for Robert F. Engle

I review and interpret two of Robert Engle's most important contributions: the theory and application of cointegration, and the theory and application of dynamic volatility models. I treat the latter much more extensively, de-emphasizing technical aspects and focusing instead on the intuition, nuances and importance of the work.

The Nobel Memorial Prize for Robert F. Engle

Engle’s footsteps range widely. His major contributions include early work on band-spectral regression, development and unification of the theory of model specification tests (particularly Lagrange multiplier tests), clarification of the meaning of econometric exogeneity and its relationship to causality, and his later stunningly influential work on common trend modeling (cointegration) and volatility modeling (ARCH, short for AutoRegressive Conditional Heteroskedasticity). More generally, Engle’s cumulative work is a fine example of best-practice applied time-series econometrics: he identifies important dynamic economic phenomena, formulates precise and interesting questions about those phenomena, constructs sophisticated yet simple econometric models for measurement and testing, and consistently obtains results of widespread substantive interest in the scientific, policy, and financial communities.Econometric Theory, Finance