Exploring user experience (UX) factors For ICTD services

Consistent with global entities such as the United Nations- through the World Summit of the Information Society (WSIS), introduction of Information and Communication Technology (ICT) for human development has seen the introduction of ICT-based services aimed at facilitating socio-economic development of marginalized communities. The use of ICTs has always solicited the concept of Human Computer Interaction (HCI), which involves the methods which humans interact with technology. The types of User Interfaces (UIs) and interaction techniques that people use to interact with ICTs affects the way they perceive technology and eventually, their acceptance of the technology. Current ICT systems still haven‟t adopted the concept of placing the user at the core of the interaction. Users are still required to adapt themselves to the interface‟s characteristics; which limits the number of people who can use the system due to inabilities to adapt to the interface. As a result, the information embedded in these technologies is still inaccessible and useless to Marginalized Rural Area (MRA) users. Such usability challenges can be mitigated against and avoided by matching UI components with the users‟ mental models, language, preferences, needs and other socio-cultural artefacts. In this research, literature in Human-Computer Interaction (HCI) is reviewed with emphasis on the usability and User Experience (UX) during user interaction with ICTs using various modes of interactions. HCI emphasizes the need for systems to take account of user‟s characteristics such as their abilities, needs, socio-cultural experiences, behaviours and interests. In efforts to meet the requirement of UX, the user, system and the context of use, need to be evaluated, taking into consideration that changing one entity modifies the UX. This will be achieved by persona profiling to determine the key characteristics of the user communities, clustered according to the key UX attributes. Subsequently, through detailed usability evaluations, including the use of System Usability Scale (SUS) to determine user satisfaction with various UI components/techniques per identified persona- thus providing and persona mapping for usability of Information and Communication Technology for Development (ICTD) services. The results from this research are reflective of the importance of creating personas for usability testing. Some of the personas do not have a problem with interacting with most of the interfaces but their choice of interface comes from a preference point of view. For some personas, their skills and level of experience with ICTs motivates their choice of interface. The common UI component that users from across the spectrum appreciate is UI consistency which makes interaction easier and more natural. Common obstacles with current User Interfaces (UIs) that inhibit users from MRAs include the hefty use of text in interfaces, unintuitive navigation structures and the use of a foreign language. Differences in UIs from different application developers present an inconsistency which challenges the users from rural areas. These differences include the layout, the text entry methods and the form of output produced. A solution to this has been identified from the usability test as the use of speech-enabled interfaces in a language that can be understood by the target audience. In addition, through literature study it has been found that UX of interfaces can be improved by the use of less textual or text-free interfaces. Based on literature, users from MRAs can benefit from using hand-writing based UIs for text-based entry which mimics pen and paper environment for literate users who have experience with writing. Finally, the use of numbered options can assist illiterate users in tasks that requires users to choose options and for navigation. Therefore, consistency in UIs designed to be used by MRA users can improve usability of these interfaces and thus, improving the overall UX