Harnessing the power of the general public for crowdsourced business intelligence: a survey

International audienceCrowdsourced business intelligence (CrowdBI), which leverages the crowdsourced user-generated data to extract useful knowledge about business and create marketing intelligence to excel in the business environment, has become a surging research topic in recent years. Compared with the traditional business intelligence that is based on the firm-owned data and survey data, CrowdBI faces numerous unique issues, such as customer behavior analysis, brand tracking, and product improvement, demand forecasting and trend analysis, competitive intelligence, business popularity analysis and site recommendation, and urban commercial analysis. This paper first characterizes the concept model and unique features and presents a generic framework for CrowdBI. It also investigates novel application areas as well as the key challenges and techniques of CrowdBI. Furthermore, we make discussions about the future research directions of CrowdBI

Digital Food Marketing to Children and Adolescents: Problematic Practices and Policy Interventions

Examines trends in digital marketing to youth that uses "immersive" techniques, social media, behavioral profiling, location targeting and mobile marketing, and neuroscience methods. Recommends principles for regulating inappropriate advertising to youth

Hybrid jobs in the retail industry. Redesigning organizations, processes and work

Retail industry is changing, as a consequence of online competition, customers' behavior and technological advancements, and retail jobs are transforming as well, with a change of the skills required. The purpose of this thesis is to investigate how these jobs are changing and how they will likely become in some years

The International Market: Designing an e-commerce experience to promote different cultures

Learning different cultures and promoting international trade can be implemented through web design and marketing. Most e-commerce websites implement design and marketing strategies in an efficient way, however none of them implement the idea of exploring international cultures through purchasing experiences. This thesis project implements a complex brand identity and determines how to effectively create an e-commerce website employing the ideas of shopping as an online trip (“out shopping”), providing several categories of products for particular user segments. A significant part of the project focuses on determining which graphic elements are applicable for a specific design situation

The Internet as recommendation engine : implications of online behavioral targeting

Thesis (S.M. in Technology and Policy)--Massachusetts Institute of Technology, Engineering Systems Division, 2010.This electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.Cataloged from student submitted PDF version of thesis.Includes bibliographical references (p. 70-72).This thesis discusses the economic implications of Internet behavioral advertising, which targets ads to individuals based on extensive detailed data about the specific websites users have visited. Previous literature on behavioral advertising has focused almost exclusively on privacy issues; there has been less study of how it might affect industry structure. This thesis examines which parties in the online advertising value chain would benefit the most from the demand for detailed behavioral data; in particular, it examines whether aggregators (such as advertising networks) that track behavior across a large number of websites would derive the greatest benefit. Qualitative stakeholder analysis is used to identify the strengths and weaknesses of several categories of actors: advertisers, advertising agencies, publishers, advertising networks, advertising exchanges, Internet service providers, and users. Advertising agencies might attempt to bypass networks and work directly with publishers, becoming aggregators in their own right. Publishers might need to become interactive "information experiences" in order to collect valuable behavioral data. Users might demand more transparency about what is happening with their data, or even more control over the data collection process. Overall, agencies, networks, and advertising exchanges appear to be in the best position; publishers are faced with a harder task. Furthermore, behavioral targeting may not result in a dramatic increase in overall online advertising spending.by Anthony N. Smith-Grieco.S.M.in Technology and Polic

Shopping centres revisited: exploring new attributes of attractiveness

Traditional retailing is facing tough challenges, driven not least by the trend towards online shopping. This paper revisits shopping centres research in light of the recent increasing role of technologies, leisure activities and changes in consumer behaviour. Drawing upon 10,544 consumers’ unsolicited communications on Twitter relating to the 19 main shopping centres in UK that were posted in May 2019, this research seeks to understand how retail attributes are unevenly distributed across consumers’ evaluations to define the attributes driving consumers’ evaluations of retail-leisure complexes. Results demonstrate the impact of each identified attribute on preferences for retail-leisure complexes. In particular, findings provide important insights for scholars and practitioners related to the design of future attractive shopping centres. Shopping centres can play an important role in contributing to the viability and vitality of towns. We consider the findings in the light of wider policy and regulatory debates

Increasing Access to Food: A Comprehensive Report on Food Supply Options

Access to food is one of the most important aspects of a healthy, sustainable community. Grocery stores and other suppliers can serve as an economic anchor to provide social benefits to communities. Unfortunately, many communities do not have convenient and/or affordable access to grocery items, particularly fresh produce. As part of Virginia Commonwealth University\u27s Fall 2019 graduate course on Urban Commercial Revitalization, class members researched 13 retail and other food access options, which are described in this report. Each chapter covers a food access option and provides basic information that will be useful to individuals, organizations, or government agencies that wish to attract and/or develop grocery operations in their communities

The Death of Malls: The Rise of E-commerce and Digitally Native Brands

Since the mid-2000s, malls and retail brick and mortar stores have been on the decline. Stores not making enough revenue in-person; the rise of online shopping and e-commerce, the COVID-19 pandemic, and the rise of digitally native brands have contributed to this. This research aims to figure out how the current consumer atmosphere, as well as how the rise of e-commerce and digital marketing, will impact the mall of the future. This research aims to discover how local malls are faring, if stores are truly closing and if national retail brands are pulling out of malls. This research also aims to figure out consumer preferences that could affect the future of malls and predictions on what malls may turn into in coming years. A social media questionnaire was distributed on social media to respondents. Respondents were asked their opinions on shopping preferences and opinions on social media based and digitally native brands to determine if shoppers are leaning towards those brands. The first part of the research results suggest local malls are on a trend to turn into local community-like centers with small businesses or niche specific shops. The second part of research suggests shoppers are nearly split down the middle in shopping preferences; however, a majority of shoppers have purchased something on social media or would be willing to. This leads to the assumption that shoppers will continue to lean towards online shopping and shopping through social media over the next few years