VirtualIdentity : privacy preserving user profiling

User profiling from user generated content (UGC) is a common practice that supports the business models of many social media companies. Existing systems require that the UGC is fully exposed to the module that constructs the user profiles. In this paper we show that it is possible to build user profiles without ever accessing the user's original data, and without exposing the trained machine learning models for user profiling - which are the intellectual property of the company - to the users of the social media site. We present VirtualIdentity, an application that uses secure multi-party cryptographic protocols to detect the age, gender and personality traits of users by classifying their user-generated text and personal pictures with trained support vector machine models in a privacy preserving manner

Alter ego, state of the art on user profiling: an overview of the most relevant organisational and behavioural aspects regarding User Profiling.

This report gives an overview of the most relevant organisational and\ud behavioural aspects regarding user profiling. It discusses not only the\ud most important aims of user profiling from both an organisation’s as\ud well as a user’s perspective, it will also discuss organisational motives\ud and barriers for user profiling and the most important conditions for\ud the success of user profiling. Finally recommendations are made and\ud suggestions for further research are given

HandyBroker - An intelligent product-brokering agent for M-commerce applications with user preference tracking

One of the potential applications for agent-based systems is m-commerce. A lot of research has been done on making such systems intelligent to personalize their services for users. In most systems, user-supplied keywords are generally used to help generate profiles for users. In this paper, an evolutionary ontology-based product-brokering agent has been designed for m-commerce applications. It uses an evaluation function to represent a user’s preference instead of the usual keyword-based profile. By using genetic algorithms, the agent tracks the user’s preferences for a particular product by tuning some parameters inside its evaluation function. A prototype called “Handy Broker” has been implemented in Java and the results obtained from our experiments looks promising for m-commerce use