The influence of the visual elements of cover design on the appeal of art and cultural magazines: case study is book fare in Oulu

Design of magazines - a complex and time-consuming process, often requiring custom solutions. Developers need to know what impact on the visual component of information influence on the audience. The purpose of this case is to gain an understanding of what kind of visual elements of paper media influence on the choice of viewer. As a particular type of magazine were chosen art and cultural magazine with a reason to narrow research and to get depth knowledge about this topic. The study is structured that in the first chapter the information about purpose and research questions is provided. Second chapter describes research materials and methodology that were used to collect data. The third chapter gives the literature review that focus subjects of the study. In the chapters four, the results of the research is analysed and conclusions are made. After all chapters made generalised conclusion using data from the literature review and data collected from the interviews

Text spacing considerations for children’s on-screen reading

This investigation seeks to uncover the insights of three integral and inter-related participants in the creation and use of on-screen reading material for children’s learning. This is an effort to discover what factors are perceived to influence children’s comprehension. Through a design-analyse-refine methodology this researcher discusses a series of typographical considerations relating to space which bear further empirical investigation in the literature. This methodology involved discussion of ideas garnered from four experts. The results of each iteration of the experiment influenced further refinement of the ideas until suitable conclusions were able to be developed by the writer. Testing materials in this experiment adjusted variables for visual separation, including margins, separation of image and type, as well as line spacing, letter spacing and word spacing

Typothesis: A Study of Warde\u27s Crystal Goblet, Leeuwen\u27s Typographic Meaning and How it Relates to the Bible

The way readers interpret the written word is changing. We look for information almost as much in between the lines as we do in the words themselves. The internet and its tools offer ways for readers to engage the text like never before — can the printed word keep up? This thesis will look at the history of print through the eyes of typography and decide if multimodal methods of arranging type are appropriate or even possible in the modern book. Specifically, it will look at the Christian Bible and it’s already present use of multimodalism. This study will bring awareness to the possibility for a new method of meaning in Biblical typography

PROMOTION STRATEGY OF CLOTHING BRAND COTTON BUTTON

Cotton Button, is a children\u27s clothing brand in South Tangerang has been established since 2014, which was born from the idea of a mother of two children who have experience in choosing fabrics on children\u27s clothing. Cotton Button focuses on children\u27s comfort and naturalness offered from organic cotton fabrics. Organic cotton fabric is a cloth derived from natural cotton seeds that are not modified, also planted without using pesticides both in plants and in their planting fields. Cotton Button\u27s has been promoting, but based on the data obtained, the promotions carried out have not been able to increase audience awareness of Cotton Button products. This caused a decline in sales in the city of Bandung. In connection with this phenomenon, the design of the Cotton Button clothing brand was designed. Keywords strategy, promotion, bran

Reading Graphic Design in Cultural Context

Bloomsbury Publishing Plc 2019.Reading Graphic Design: •Is a much needed examination of graphic design in the expanded field •Forms an introduction to writing critically about graphic design through twelve chapters providing exemplary analyses of the semantic richness of the selected case studies •Goes beyond aesthetic judgments to explore how graphic design and illustration function as fields of industry and commerce in the West •Will inform, challenge and entertain undergraduate students of graphic design internationall

A small scale study into the effect that text & background colour has on processing and self-correction rates for childrens’ on-screen reading

Pedagogical practices in formal educational settings together with the nature of communication technologies in the media and elsewhere mean that children will encounter on-screen typography and screen-based learning opportunities in both formal school settings and during their daily recreational pursuits. Internationally, there is a lack of research informing what good reading practice might look like when teachers use reading material in a screen-based environment. More specifically, there is a lack of research around best practices for the design of this material for children. Greater understanding of how the colour of text and the colour of background influences the “readability” of these reading materials is required. This research sets out to determine the readability of text and background colours in on-screen books for young readers through discussion of the literature to date, as well as discussion of a small scale study which includes a rate-of-error experiment as well as qualitative feedback to provide greater knowledge of the most positive reading environments for children

Visual Rhetoric in Outdoor Advertising

The paper presents a research, the aim of which is to find out how graphic expressions and visual language can be used for persuasion. The research material consists of outdoor advertisements photographed in their actual exhibition places in a city environment. Outdoor advertising media, which are used to communicate visual messages from a sender to several addressees, participate in building the visual city culture and open manifold solutions in design. The visual language used in the research material is analyzed in order to find out how advertising messages, their denotations and connotations, are constructed and how arguments used for persuasion are visualized. The first analysis is based on the knowledge and methods used in graphic design practice, which has been defined to be the process of making, choosing and arranging marks in order to convey a message. The analysis shows that different modes, techniques and visual elements are applied to attract the attention of spectators and arouse interest towards the message of an artefact. The second analysis is based on communication studies and semiotics, especially on Roman Jakobson’s theory about the functions of communication. The method of combining two analyses reveals different ways of using visual language and syntaxes to announce the excellence of an advertised product, service or subject. It also shows various types of visual arguments used in advertisements. Three types of visual rhetoric emerge from the research material. They are called brand rhetoric, personalized rhetoric and poetic rhetoric. The taxonomy of visual rhetoric exemplifies how visual language can be constructed and used for persuasion. It shows that the decisions in design influence the messages and meanings created. The research calls for further studies as regards the reception of visual rhetoric and suggests that the taxonomy of visual rhetoric could be applied in visual communication design and in the analysis of advertising messages. Keywords: Outdoor Advertisement/Advertising; Visual Rhetoric; Visual Language; Graphic Design; Visual Communication Design; Advertising Message</p