Finding Truth in Cause-Related Advertising: A Lexical Analysis of Brands’ Health, Environment, and Social Justice Communications on Twitter

Consumers increasingly desire to make purchasing decisions based on factors such as health, the environment, and social justice. In response, there has been a commensurate rise in cause-related marketing to appeal to socially-conscious consumers. However, a lack of regulation and standardization makes it difficult for consumers to assess marketing claims; this is further complicated by social media, which firms use to cultivate a personality for their brand through frequent conversational messages. Yet, little empirical research has been done to explore the relationship between cause-related marketing messages on social media and the true cause alignment of brands. In this paper, we explore this by pairing the marketing messages from the Twitter accounts of over 1,000 brands with third-party ratings of each brand with respect to health, the environment, and social justice. Specifically, we perform text regression to predict each brand’s true rating in each dimension based on the lexical content of its tweets, and find significant held-out correlation on each task, suggesting that a brand’s alignment with a social cause can be somewhat reliably signaled through its Twitter communications — though the signal is weak in many cases. To aid in the identification of brands that engage in misleading cause-related communication as well as terms that more likely indicate insincerity, we propose a procedure to rank both brands and terms by their volume of “conflicting” communications (i.e., “greenwashing”). We further explore how cause-related terms are used differently by brands that are strong vs. weak in actual alignment with the cause. The results provide insight into current practices in causerelated marketing in social media, and provide a framework for identifying and monitoring misleading communications. Together, they can be used to promote transparency in causerelated marketing in social media, better enabling brands to communicate authentic valuesbased policy decisions, and consumers to make socially responsible purchase decisions

Empowerment or Engagement? Digital Health Technologies for Mental Healthcare

We argue that while digital health technologies (e.g. artificial intelligence, smartphones, and virtual reality) present significant opportunities for improving the delivery of healthcare, key concepts that are used to evaluate and understand their impact can obscure significant ethical issues related to patient engagement and experience. Specifically, we focus on the concept of empowerment and ask whether it is adequate for addressing some significant ethical concerns that relate to digital health technologies for mental healthcare. We frame these concerns using five key ethical principles for AI ethics (i.e. autonomy, beneficence, non-maleficence, justice, and explicability), which have their roots in the bioethical literature, in order to critically evaluate the role that digital health technologies will have in the future of digital healthcare

Ecoso exchange newsletter 2/5; Aug. 1989

In this Issue: Pages: 1. Cluster and Connect - The Nunawading Energy Study 3. 2020. A Sustainable Healthy Futures 4. Question of Greenhouse - Public Health Association 5. Rainbow Sustainable Society Seminar - Two Scenarios 5. Obstacles to Urban Reform (Talk at Rainbow Seminar) 5. Rainbow Day of Action 6. Traffic Calming (Report by a Brisbane Action Group) 6. Local Democracy at Work (A New Video) 7. New Left Party - Ideas on Sustainable Societies 9. Franchise Child Care - A Warning from USA 9. Victorian Public Library and D.A.T.E. 9. Subscription Form for New Subscribers 10. A Government Glossy - "Housing for All" 10. Melbourne in Crisis - Public Forums 10. Olympic Games and the Multi-Functional Polis (MFP) 10. Mark August 20th in Your Diary Now! 11. Olympics and Economics, Ecology, Employment, and Equit

From Page to Stage to Screen and Beyond

A group of Chicago youth media organizations have embarked on an evaluation process with adult program alumni to assess the degree to which hands-on media production and dissemination contributes to developing productive, independent, and engaged citizens. This report sets the stage for the evaluation, which began in late 2012 and will run through 2013, highlighting the work of youth media organizations in Chicago and exploring six dimensions, or outcome areas, that youth media organizations work within: journalism skills, news/media literacy, civic engagement, career development, youth development, and youth expression

Language (Technology) is Power: A Critical Survey of "Bias" in NLP

We survey 146 papers analyzing "bias" in NLP systems, finding that their motivations are often vague, inconsistent, and lacking in normative reasoning, despite the fact that analyzing "bias" is an inherently normative process. We further find that these papers' proposed quantitative techniques for measuring or mitigating "bias" are poorly matched to their motivations and do not engage with the relevant literature outside of NLP. Based on these findings, we describe the beginnings of a path forward by proposing three recommendations that should guide work analyzing "bias" in NLP systems. These recommendations rest on a greater recognition of the relationships between language and social hierarchies, encouraging researchers and practitioners to articulate their conceptualizations of "bias"---i.e., what kinds of system behaviors are harmful, in what ways, to whom, and why, as well as the normative reasoning underlying these statements---and to center work around the lived experiences of members of communities affected by NLP systems, while interrogating and reimagining the power relations between technologists and such communities

The contested and contingent outcomes of Thatcherism in the UK

The death of Margaret Thatcher in April 2013 sparked a range of discussions and debates about the significance of her period in office and the political project to which she gave her name: Thatcherism. This article argues that Thatcherism is best understood as a symbolically important part of the emergence of first-phase neoliberalism. It engages with contemporary debates about Thatcherism among Marxist commentators and suggests that several apparently divergent positions can help us now reach a more useful analysis of Thatcherism’s short- and long-term outcomes for British political economy. The outcomes identified include: an initial crisis in the neoliberal project in the UK; the transformation of the party political system to be reflective of the politics of neoliberalism, rather than its contestation; long-term attempts at the inculcation of the neoliberal individual; de-industrialisation and financial sector dependence; and a fractured and partially unconscious working class. In all long-term outcomes, the contribution of Thatcherism is best understood as partial and largely negative, in that it cleared the way for a longer-term and more constructive attempt to embed neoliberal political economy. The paper concludes by suggesting that this analysis can inform current debates on the left of British politics about how to oppose and challenge the imposition of neoliberal discipline today

An economic analysis of farm forestry as a means of controlling dryland salinity

Large areas of agricultural land under conventional crops and pastures are at risk of dryland salinisation in Australia. The salinisation problem can be controlled by strategic and large‐scale planting of trees; however, farm forestry enterprises evaluated with conventional discounting techniques do not generally rank as an attractive alternative to annual crops on productive land. In this article, an optimal control model that explicitly accounts for decline or improvement in land quality over a period of 40 years is presented. The optimal area planted to trees and the optimal groundwater‐table trajectory through time are determined under a variety of scenarios. Implications of the results for policy design are discussed.Resource /Energy Economics and Policy,

A crash course on ethics for natural language processing

It is generally agreed upon in the natural language processing (NLP) community that ethics should be integrated into any curriculum. Being aware of and understanding the relevant core concepts is a prerequisite for following and participating in the discourse on ethical NLP. We here present ready-made teaching material in the form of slides and practical exercises on ethical issues in NLP, which is primarily intended to be integrated into introductory NLP or computational linguistics courses. By making this material freely available, we aim at lowering the threshold to adding ethics to the curriculum. We hope that increased awareness will enable students to identify potentially unethical behavior