Social Commerce: A New Electronic Commerce

The paper explores the concepts of social commerce, the behavior of consumers in social commerce, business models and revenues models of social commerce. We use the Facebook social network commerce as an example to explore the social commerce concept models, classifications of social commerce, revenue model and limitation of social commerce. The social commerce is still in infant stage, there are a lot of research opportunities waiting for exploring both in theoretical study and practical applications

Falling prey for social media shopping frauds: The victims’ perspective

Proliferation of e-commerce and the advent of social media utilization have contributed to the significant progress of social commerce around the world. Similar to existing internet applications for businesses, such as conventional e-commerce and mobile commerce, interactions and socialization on online medium (with less visibility of sellers and buyers physical presence) over the social media also possess risks of unreliable and fraudulent transactions. Despite the informed risks of online dealings, fraudulent social commerce incidents are growing. While the existing literature on social commerce provided insights on social commerce development in terms of its advantages and adoption, dearth of studies offer understanding of the dark side of social commerce, particularly with regards to the occurrence of social commerce frauds.This proposed qualitative study intends to bridge this gap, with the focus to examine the occurrence and the nature of the social commerce fraud, and consequently to understand how and why shoppers become victims of social commerce fraud.Findings are expected to contribute towards conceptual understanding of social commerce fraud phenomenon and offer inputs to increase awareness among social commerce community

The Effects of Social Commerce Design as Social Commerce on Consumer Purchase Decision Making (A Study on Instagram – Indonesia)

This study aims to determine how the influence of design quality on purchase decision making on Instagram-Indonesia. The factors tested in this study are design quality (usability factor, functional factor, and social factor) as exogenous variables, while purchase decision making (product awareness, information search, evaluation, purchase, and post-purchase) as endogenous variables. The research method used in this study is descriptive and causality research methods. The populations in this study are consumers who make purchases online through Instagram. The sampling technique used in this study is probability-sampling technique with simple random sampling technique, while the number of samples in this study amounted to 400 respondents. The analytical method used in this study is Stuctural Equation Modeling (SEM) based on Partial Least Square (PLS) at a significance level of 5%. The program used in analyzing data using SmartPLS version 3.2.8 Software. Based on the results of the study show that usability factors, functional factors, and social factors influence product awareness. Usability factor does not affect information search. While functional factors and social factors influence information search. Usability factors, functional factors, and social factors influence evaluation. Usability factor does not affect purchase. While functional factors and social factors affect purchase. Usability factor does not affect post-purchase. While functional factors and social factors affect post-purchase

Social commerce activities – a taxonomy

In recent years businesses large and small have jumped on the Social Commerce bandwagon, all in the hope of utilising social media services to facilitate various Social Commerce activities. Given the growing influence of social media on social, economic and political events globally, the rise in business interest in Social Commerce is not unexpected. This paper examines the Social Commerce activities of several Fortune 500 businesses. It analyses and categorises how businesses utilise social media to interact with customers, trading partners, employees and other important stakeholders. Two important themes have emerged, firstly, businesses utilise social media services mostly to facilitate Pre- and Post-transactional type Social Commerce activities such as marketing and customer support. Opportunities exist for businesses to leverage social media for transactional type Social Commerce activities such as purchase, payment, and order-fulfilment. Secondly, the business use of social media seems haphazard. Stakeholders wishing to succeed in Social Commerce will have to reformulate their strategies to take advantage of how users behave on social media services and opportunities to draw synergy from utilising an assortment of social media services. The paper contributes to theory by developing a taxonomy of Social Commerce activities. It contributes to practice by highlighting opportunities to engage in Social Commerce activities, in particular, to leverage opportunities from implementing Transactional Social Commerce.<br /

Smart social commerce

A fianco dei fenomeni che caratterizzano l’economia collaborativa descritta in Wikinomics, assistiamo all’emergenza sempre più evidente del valore della smart social commerce in ambito economico. Ovvero, quando si opera in condizione di scarsità, appare in modo chiaro la necessità di valutare tale condizione in rapporto a una situazione speculare di esubero. Esubero della domanda rispetto all’offerta, esubero degli stimoli rispetto alla capacità cognitiva. In questa situazione, la crescita individuale e collettiva diventa possibile tramite l’azione dinamica, filtrante e costruttiva dello smart social commerce in contrapposizione al social commerce. La nostra società diviene, insomma, sempre più disintermediata e sempre più mediata. Nell’ articolo che segue viene presentato un progetto in cui si propone un sito di smart social commerce che sfrutti la positiva sinergia dell’ e-commerce ,del social networking e della piattaforma mobile, smartphones, al fine di produrre un modello di social commerce sostenibile. Viene inoltre presentata un’analisi dei concetti principali e delle differenze tra web 1.0 e 2.0 per suggerire infine una visione di quello che sarà in futuro il Web 3.0 ; elementi fondamentali per affrontare l’argomento in maniera chiara e proiettarsi verso ciò che sarà l’e-commerce vale a dire non più uno strumento dettato dall’utilità dell’acquisto quanto dall’idea dello shopping “ricreativo”

Drivers of social commerce usage: a multi-group analysis comparing Facebook and Instagram

Social media are increasingly used as platforms to not only socialise but also to shop for products and services. Social commerce is the new trend in e-commerce that leverages the enhanced consumer-to-consumer interactions to support shopping processes. Based on the concept of social commerce constructs suggested by Nick Hajli, this article investigates the role of social commerce constructs, emotional and informative support, and trust as drivers of social commerce intention. We apply multi-group analysis to validate the drivers of social commerce for two of the most relevant social media platforms: Facebook and Instagram. Based on a sample of 800 social commerce users, our findings reveal that social commerce constructs are strong drivers of social commerce intention for both social media platforms; however, there are differences between the two as Facebook seems to generate higher emotional support and trust than Instagram

Institutional Entrepreneurship and Acquiring Legitimacy of Social Commerce Platform

Research on social commerce has ignored the process and mechanism of institutional entrepreneurship. Based on the institutional theory, we use qualitative research methods to study the process of institutional entrepreneurship of social commerce. This paper also analyzes the legitimacy acquisition process of social commerce from the perspective of institutional contradiction and institutional logic. We found that, firstly, institutional contradictions existing in traditional e-commerce organization field are the fundamental motivation for institutional entrepreneurship of social commerce platform. Secondly, social commerce entrepreneur proposed new institutional logics which are the solutions according to the institutional contradictions existing in traditional e-commerce organization field. Thirdly, because of the new institutional logics proposed by institutional entrepreneur, social commerce platform acquired cognitive legitimacy and normative legitimacy. Finally, the factors of organizational field influence the whole process of institutional entrepreneurship of social commerce

FACTORS AFFECTING SOCIAL COMMERCE INTENTION: AN EMPIRICAL STUDY ON SOCIAL MEDIA PLATFORMS

Recently, there has been a significant increase in the use of social media, especially among the new generation of users. In parallel with this increase, social media platforms have highlighted the concept of social commerce - an extension of e-commerce - and put it on the current agenda. In social commerce, social media platforms are used to share, create, and request product information, perceptions, and views, with customers also making purchases.   The social commerce intention of the new generation via social media platforms is the focus of this study. This study investigates the social commerce intention of students at a public university in Yalova, Turkey, to purchase products via Instagram and the factors that affect this intention. 296 students participated in the study. Findings suggest that the price and reputation of social commerce vendors positively affect user trust. Also, habit, perceived ease of use, and hedonic motivation also positively affect social commerce intention. Trust in the social vendor positively affects social commerce intention. Other hypotheses are rejected. This study contributes to the literature by analysing the role of different factors in social commerce intention

Biases in Social Commerce Users\u27 Rational Risk Considerations

Social commerce has emerged as a new commercial platform which uses social media features in addition to conventional commerce facilities to enhance users’ shopping experience. It thus adds a social context to the conventional online commerce platforms. Nonetheless, the effect of these social facets on social commerce users’ behaviors is not fully studied. Furthermore, current social commerce literature mainly focused on factors that drive social commerce acceptance; however, there are negative factors which may demotivate or deter the social commerce use. In this study, we suggest potential risks that may hinder users’ engagement in the social commerce platforms. Moreover, drawing upon the “risky/choice shift” logic, habit literature, and information cascade theory, we propose that social identification, habitual use, and herding behavior can skew the way social commerce users consider and weight risks in their purchasing and participation decisions

Social Commerce In Retaling – Why You Use IT?

Social media has not only reshaped the way people make decisions, but also changed the norms of how people interact with others. Due to the popularity of social media, social commerce is becoming a new form of e-commerce approaches. This study attempts to investigate what motivates individuals’ use of social commerce in the context of grocery retailing service based on the theoretical framework of the Uses and Gratifications theory. The empirical data was collected from a Finnish social commerce website offering a social media environment for social commerce in grocery services. Based on both survey data and clickstream data, we found that i) individuals are motivated to use social commerce in grocery retailing service mainly due to their utilitarian gratification in using it as social commerce platform can meet their functional needs; ii) social gratification plays weak role in determining social commerce in grocery retailing service as individuals has less social needs compared to their functional needs in social commerce; and iii) hedonic gratification might be a potential reason as the hedonic needs seems to be very weak. The functions (searching for products and recipes, compiling shopping lists and online shopping, etc.) offered by the social commerce services meet individuals’ functional needs, and motivate them to use social commerce. Finally the limitations of the current research are discussed, and the directions for further research are also suggested