Germany: Co-Creating Cooperative and Sharing Economies

The chapter describes the sharing economy in Germany as a heterogeneous dynamic, combining local trends and histories with economic forms drawing on experiences mainly from across Europe and North America. Increasingly taken into account by policymakers in the regulation of markets and the redesign of innovation governance frameworks, “sharing” as a complex nexus linking the exercise of citizenship to sustainable consumption and informational self-determination in digital societies will continue to drive and frame the creation of value chains. Of particular interest are linkages between sharing economies and the traditions of cooperativism, currently experiencing a renaissance. The latter is key because it shapes the context in which sharing economy initiatives exist and expand—an opening of definitions and narrative of innovation, of value, and of collaborative agency and cooperative management

Trance Art and Other Posessions

How can one be reflexive when examining something from inside the object of research? In 2010, I finished a project researching seduction. The road to completion was tortuous as I found that in studying seduction, I was being seduced; that is, led astray. I was, simultaneously, subject and object of the research. I was in a trance, obsessed and possessed by the object of study. Rather than compromise, I turned this problem into an asset, devising a methodology to study wicked phenomena from within. I called this the self-reflexive methodology. It has three steps: recognition, capture and reflection, which can be enacted in a variety of fields as well as methods or media. For this project, I chose writing, psychoanalytic practice and performative photography. Following a presentation of the methodology and the works produced as part of the seduction project, my aim is to see whether this methodology can be applied to the pedagogical practices I have developed at Transart Institute and, in particular, to the relation between supervisor and supervisee I experience with Christopher. In 2010, I thought that a research project into trance and performance was beyond me. I would occasionally have flashes that this body of studio work might be leading to larger questions, but I was always sidetracked by mirrors. I followed the mirror’s reflection until it lead me to Desire. Desire is losing one’s navigational star, but this time, it lead me to where I was trying to go in the first place. I let myself be seduced into the possibility that conscious repetitions might lead to new connections. But I needed a methodology. I didn’t have the patience (haha there’s a pun in here) for psychoanalysis, the training for ethnography, or the deep background for phenomenology, but perhaps a combination of all three would lead to something. Eventually, I found that a self-reflexive methodology might capture my attention and that this would need further reflection. But I didn’t know I was already captured

EXAMINING TOURIST NON-PURCHASE INTENTION OF PEER-TO-PEER ACCOMMODATION: IMPEDING FACTORS AND PERCEIVED RISKS

With increasing trust and utilization of the Internet, the sharing economy is emerging in the tourism and hospitality marketplace. This study focused on tourist non-purchase intention to use peer-to-peer accommodation. To explore the non-purchase intention, the relationship between perceived risk and tourist non-purchase intention to use peer-to-peer accommodation, as well as the relationship between impeding factors and perceived risk were tested. The study employed survey data (N = 280) gathered from active adult U.S travelers who have never used peer-to-peer accommodation before and have no intention to use peer-to-peer accommodation in future. The results showed that six impeding factors (i.e., lack of trust, perceived cognitive effort, perceived cost, perceived safety and security, perceived service quality, perceived cleanliness) had significant effects on tourists’ perceived risks. Two perceived risks (i.e., Performance Risk, Psychological Risk) had significant effects on tourist non-purchase intention. Based on the results. both academic and practical implications are provided

Columbia Chronicle (04/28/2014)

Student newspaper from April 28, 2014 entitled The Columbia Chronicle. This issue is 44 pages and is listed as Volume 49, Number 28. Cover story: Biggest Mouth, bigger voices Editor-in-Chief: Lindsey Woodshttps://digitalcommons.colum.edu/cadc_chronicle/1908/thumbnail.jp

The impact of multilingual product information on consumer evaluations : an assessment of basic effects, boundary conditions, and drivers

1 Introduction 2 State-of-the-art picture of foreign language research in international marketing: An overview identifying future research in the area of foreign language cues 3 First study: Effects of multilingual product packaging on product attitude, perceived quality, and taste perceptions 4 Second study: Multilingual product information: What consumers infer from additional information in a foreign language and how it affects consumer evaluations 5 Third study: Adding value to local brands through foreign language cues 6 Discussion and conclusion 7 Full list of references1 Einleitung 2 State-of-the-art picture of foreign language research in international marketing: An overview identifying future research in the area of foreign language cues 3 Erste Studie: Effects of multilingual product packaging on product attitude, perceived quality, and taste perceptions 4 Zweite Studie: Multilingual product information: What consumers infer from additional information in a foreign language and how it affects consumer evaluations 5 Dritte Studie: Adding value to local brands through foreign language cues 6 Diskussion and Fazit 7 Vollständige Referenzlist

Attitudes, preferences, and intentions of German households concerning participation in peer-to-peer electricity trading

Based on a survey among customers of seven German municipal utilities, we estimate hierarchical multiple regression models to identify consumer motivations for participating in P2P electricity trading and develop implications for marketing strategies for this currently relatively unknown product. Our results show a low importance of socio-demographics in explaining differences between consumer groups, but high influence of attitudes, knowledge and likelihood to purchase related products. The most valuable target groups for P2P electricity trading marketing strategies of municipal utilities first and foremost should aim at are innovators, especially prosumers. They are well-informed about and open-minded concerning electricity sharing and highly environmentally aware. They ask for transparency and are willing to purchase related products. They are attracted by the ability to share generation and consumption and to a lesser extent by economic reasons. Our results indicate that the marketing efforts should to a special degree take peer effects into account, as they are found to wield great influence on general openness towards and purchase intention for P2P electricity products. Finally, municipal utilities should build on the high level of satisfaction and trust of consumers and use P2P electricity trading as measure to keep and win customers willing to change their supplier

What drives the young generation to swap clothes? The moderating role of culture

As the new generation’s interest in collaborative fashion is rising, the purpose of this study is to explore the motivations that influence their swapping behavior of clothes. The study focuses on self-oriented motives including economic and hedonic factors as well as other-oriented motives including environmental and activist factors. Additionally, Hofstede’s six cultural dimensions are examined as moderators. A quantitative approach was adopted in the research and the data were collected from a worldwide sample through an online questionnaire. Findings reveal that the economic, hedonic, environmental, and activist motivations have a positive relationship with the young generation’s swapping behavior. As for the culture’s role, the results showed that the effect of the economic motivation on the swapping behavior is stronger in masculine cultures, while the relationship between the hedonic motivation and the swapping behavior is stronger in collectivist cultures. Individuals in collectivist, low power distance, and indulgent cultures are more driven by environmental motives to swap clothes. Finally, the effect of the activist motivation is stronger in collectivist, feminine, low power distance, low uncertainty avoidance, and indulgent cultures. Accordingly, managerial and theoretical implications are discussed