Making Sense and Talking Sense: A Case Study of the Correlations Between Sensemaking, Identity and Image in the New Zealand Functional Food Industry

Functional foods are purported by scientists to provide consumers with health benefits over and above food’s most basic uses: providing energy and sustaining life. Western nations, including New Zealand, face significant health challenges as their populations suffer from unprecedented rates of chronic illnesses like cancer and obesity, and health-conscious consumers appear willing and able to purchase these products. The functional food industry has been growing rapidly for the last decade and is widely tipped to continue this growth. However, there is concern that the market is largely unregulated and consumers are confused by the sheer volume of news and information about functional food and health issues. The purpose of this study is to examine the way that a functional food producer makes sense of its role in this complex social, political and economic context, particularly regarding its contribution to public health. The study takes a communication perspective and uses primarily a thematic analysis. Theories of organisational sensemaking, identity and image provide a framework for the case study analysis focusing on organisational communication with stakeholders and attempts to manage contextual issues that affect both the case study organisation and the whole industry. Data was gathered by interviewing higher-level managers from a range of divisions in the organisation, and by collecting a selection of corporate communication documents produced by the organisation for consumers. The study found that the case study organisation’s identity was heavily influenced by health values that align with the product’s proven health benefits. However, the organisation promotes the product as a premium food product, which prices a number of consumers out of the market, and illustrates the limitations this particular product has for improving consumer health. At the same time, the organisational identity comes under threat from challenges to the sustainability of the organisation’s production methods. Analysing the way organisational members respond to these threats provides an interesting picture of the way sensemaking processes are affected by external influences as internal stakeholders re-assess the organisation’s identity

Impacts for m-Internet applications and perspectives in agriculture

Mobile communication and the mobile Internet can provide important opportunities, economic advantages for enterprises end organisations and support their more efficient operating as they can use it anytime and anywhere. We can make their wide spread usage, innovation effect and advantages economical way if we consider the effect system of technologies and services. The technological, social and economical complex effect system puts pressure on spreading of business applications. The types of applicable equipment are increasing. There can be found four player groups according to social aspects: manufacturers, enterprises, customers and workers. The Internet technology and the Internet network have become essential communication tools in business processes recently. Using the Internet by means of mobile appliances increases the possibilities. If we study the business process the expenses, advantages, disadvantages can be seen well. Nowadays these applications are more and more successful in the following areas such as in agriculture, in different parts of food industry, in extension services, precision agriculture, logistics

The social and community value of football - Are there any regulatory requirements for football clubs to report against social and environment impacts?

It is often claimed that because professional football clubs are at the centre of, integral to and essential for the communities in which they are based, the pattern of regulation affecting them should be different from that which is imposed on other businesses of a similar size. Such claims are used to justify the need for the differential treatment of football clubs in many different contexts from planning and licensing applications, to calls for the more effective regulation of football clubs from supporter groups, to the rule providing for the primacy of football creditors. Despite this claim of difference, however, neither the football authorities, domestic UK law nor EU law require football clubs to submit to any social accounting procedures. The result of this lack of a framework for measuring the social and community impact of a football club is that there is very little evidence that can be relied on by either the governing bodies of football, their constituent member clubs or their fans to justify the differential treatment that is often sought. Further, this lack of evidence makes it almost impossible to justify to clubs why it could be beneficial for them to engage with their communities more proactively than might otherwise be the case

Irony's architecture: Reflections on a photographic research project

This paper presents a research approach based on irony, rather than certainty. Using Richard Rorty's conception of irony, we contend that much traditional research in management presents a final language which is implicit in both the construction of a research method and its final presentation as findings. This paper suggests we should take irony more seriously, and deliberately construct research to allow and encourage re-description by our research's final arbiters - its readers, and even its subjects. Further, we advocate that by inviting irony into our work, we encourage greater identification between ourselves, our audience of readers, and the subjects of our work. We illustrate our argument by reflecting on a recent photographic research project which was a collaborative effort between management researchers and an artist. We show how the simple architecture of this project was built from doubt and how irony is communicated through the pictures. We then show how photography can be a useful technique that encourages readers to engage in re-description of petit récits (small stories), told through images. We discuss our reflections by focusing on the implications of our research for management education

How the mass media report social statistics: A case study concerning research on end-of-life decisions

This is the post-print version of the final paper published in Social Science & Medicine. The published article is available from the link below. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. Copyright @ 2010 Elsevier B.V.The issue of whether it is right to be concerned about the accuracy with which mass media report social scientific research is explored through a detailed case study of media reporting of two surveys of UK doctors' end-of-life decision-making. Data include press releases, emails and field notes taken during periods of media interest supplemented by a collection of print and broadcast media reports. The case study contributes to existing knowledge about the ways in which mass media establish, exaggerate and otherwise distort the meaning of statistical findings. Journalists ignored findings that did not fit into existing media interest in the 'assisted dying' story and were subject to pressure from interest groups concerned to promote their own interpretations and viewpoints. Rogue statistics mutated as they were set loose from their original research report context and were 'laundered' as they passed from one media report to another. Yet media accounts of the research, fuelling an already heated public debate about ethical issues in end-of-life care, arguably acted as a conduit for introducing new considerations into this debate, such as the role played by sedation at the end of life, the extent to which euthanasia is practiced outside the law, and the extent of medical opposition to the legalisation of assisted dying. The expectation that accuracy and comprehensiveness should be the sole criteria for judging journalists' reports is, finally, considered to be unrealistic and it is argued that social scientists need to understand and adapted to the conditions under which mass media reporting operates if they are to succeed in introducing the findings of social research into public debates.The Nuffield Foundation, the National Council for Palliative Care, Age Concern, the Motor Neurone Disease Association, the Multiple Sclerosis Society, Help the Hospices, Macmillan Cancer Support, and Sue Ryder Care

The relational UX: Constructing repertoires of audience agency in pioneer journalism practice

This article examines how "pioneer journalists" (Hepp & Loosen, 2021) in legacy newsrooms create preferred audience experiences through their UX practices in a networked media ecosystem where journalism's epistemic authority is increasingly contested. Grounded in the encoding/decoding paradigm (Hall, 1973, 1980), this study combines semi-structured interviews with 12 journalism pioneers in London-based legacy newsrooms, with the in-depth analysis of the multimodal/interactivity features of two example stories. The findings suggest that audiences are interpellated through the construction of repertoires of agency grounded in empathy, for a closer, more immediate, and active involvement in the story. By creating 'relational UXs' that try to control the travel of meanings and the production of emotions, pioneers in legacy news organisations place a stronger emphasis on the relational negotiation of epistemic authority, a strategy to simultaneously embrace active audiences and sustain journalism’s traditional raison d’etre – making sense of the world for the public

Science, observation and entertainment: Competing visions of postwar British natural history television, 1946-1967

Popular culture is not the endpoint for the communication of fully developed scientific discourses; rather it constitutes a set of narratives, values and practices with which scientists have to engage in the heterogeneous professes of scientific work. In this paper I explore how one group of actors, involved in the development of both postwar natural history television and the professionalization of animal behaviour studies, manage this process. I draw inspiration from sociologists and historians of science, examining the boundary work involved in the definition and legitimation of scientific fields. Specifically, I chart the institution of animal ethology and natural history film-making in Britain through developing a relational account of the co-construction of this new science and its public form within the media. Substantively, the paper discusses the relationship between three genres of early natural history television, tracing their different associations with forms of public science, the spaces of the scientific field and the role of the camera as a tool of scientific observation. Through this analysis I account for the patterns of cooperation and divergence in the broadcasting and scientific visions of nature embedded in the first formations of the Natural History Unit of the British Broadcasting Corporation

The constitution of risk communication in advanced liberal societies

This article aims to bring to the fore some of the underlying rationales that inform common conceptions of the constitution of risk communication in academic and policy communities. ‘Normative’, ‘instrumental’ and ‘substantive’ imperatives typically employed in the utilisation of risk communication are first outlined. In light of these considerations a theoretical scheme is subsequently devised leading to the articulation of four fundamental ‘idealised’ models of risk communication termed the ‘risk message’ model, the ‘risk dialogue’ model, the ‘risk field’ model and the ‘risk government’ model respectively. It is contended that the diverse conceptual foundations underlying the orientation of each model suggest a further need for a more contextualised view of risk communication that takes account not only of the strengths and limitations of different formulations and functions of risk communication, but also the underlying knowledge/power dynamics that underlie its constitution. In particular it is hoped that the reflexive theoretical understanding presented here will help to bring some much needed conceptual clarity to academic and policy discourses about the use and utility of risk communication in advanced liberal societies

Social Media: the Wild West of CSR Communications

Purpose - The central argument that this paper posits is that traditional media of old presented a clear, ordered world of communication management for organisations to extol their CSR credentials. In contrast to this, new Web 2.0 social media is increasingly being used by activists and hactivists to challenge corporate communication CSR messages and does so by highlighting instances and examples of Corporate Social Irresponsibility (CSI) (Jones, Bowd and Tench, 2009; Tench, Sun and Jones, 2012). Design/methodology/approach - The paper reports on research data from the European Communication Monitor 2010, 2011 and 2012 (http://www.communicationmonitor.eu/) and draws on work already published in this area (Tench, Verhoeven and Zerfass, 2009; Verhoeven et al, 2012; and Zerfass et al, 2010, 2011) to illustrate the unruly unregulated Web 2.0 social media communication landscape in Europe. A range of literature is drawn on to provide the theoretical context for an exploration of issues that surround social media. Findings - In late modernity (Giddens, 1990) communication comes in many guises. Social media is one guise and it has re-shaped as well as transformed the nature of communications and the relationship between organisations and their stakeholders. Originality/value - Communicating CSR in the Wild West of social media requires diplomatic and political nous, as well as awareness and knowledge of the dangers and pitfalls of CSI. The data reported on in this paper illustrates well the above points and sets out scenarios for future development of corporate communication of CSR through, and with social media