Social Emotion Mining Techniques for Facebook Posts Reaction Prediction

As of February 2016 Facebook allows users to express their experienced emotions about a post by using five so-called `reactions'. This research paper proposes and evaluates alternative methods for predicting these reactions to user posts on public pages of firms/companies (like supermarket chains). For this purpose, we collected posts (and their reactions) from Facebook pages of large supermarket chains and constructed a dataset which is available for other researches. In order to predict the distribution of reactions of a new post, neural network architectures (convolutional and recurrent neural networks) were tested using pretrained word embeddings. Results of the neural networks were improved by introducing a bootstrapping approach for sentiment and emotion mining on the comments for each post. The final model (a combination of neural network and a baseline emotion miner) is able to predict the reaction distribution on Facebook posts with a mean squared error (or misclassification rate) of 0.135.Comment: 10 pages, 13 figures and accepted at ICAART 2018. (Dataset: https://github.com/jerryspan/FacebookR

Mining social media data for biomedical signals and health-related behavior

Social media data has been increasingly used to study biomedical and health-related phenomena. From cohort level discussions of a condition to planetary level analyses of sentiment, social media has provided scientists with unprecedented amounts of data to study human behavior and response associated with a variety of health conditions and medical treatments. Here we review recent work in mining social media for biomedical, epidemiological, and social phenomena information relevant to the multilevel complexity of human health. We pay particular attention to topics where social media data analysis has shown the most progress, including pharmacovigilance, sentiment analysis especially for mental health, and other areas. We also discuss a variety of innovative uses of social media data for health-related applications and important limitations in social media data access and use.Comment: To appear in the Annual Review of Biomedical Data Scienc

A HYBRID DEEP LEARNING APPROACH FOR SENTIMENT ANALYSIS IN PRODUCT REVIEWS

Product reviews play a crucial role in providing valuable insights to consumers and producers. Analyzing the vast amount of data generated around a product, such as posts, comments, and views, can be challenging for business intelligence purposes. Sentiment analysis of this content helps both consumers and producers gain a better understanding of the market status, enabling them to make informed decisions. In this study, we propose a novel hybrid approach based on deep neural networks (DNNs) for sentiment analysis in product reviews, focusing on the classification of sentiments expressed. Our approach utilizes the recursive neural network (RNN) algorithm for sentiment classification. To address the imbalanced distribution of positive and negative samples in social network data, we employ a resampling technique that balances the dataset by increasing samples from the minority class and decreasing samples from the majority class. We evaluate our approach using Amazon data, comprising four product categories: clothing, cars, luxury goods, and household appliances. Experimental results demonstrate that our proposed approach performs well in sentiment analysis for product reviews, particularly in the context of digital marketing. Furthermore, the attention-based RNN algorithm outperforms the baseline RNN by approximately 5%. Notably, the study reveals consumer sentiment variations across different products, particularly in relation to appearance and price aspects

Fashion Conversation Data on Instagram

The fashion industry is establishing its presence on a number of visual-centric social media like Instagram. This creates an interesting clash as fashion brands that have traditionally practiced highly creative and editorialized image marketing now have to engage with people on the platform that epitomizes impromptu, realtime conversation. What kinds of fashion images do brands and individuals share and what are the types of visual features that attract likes and comments? In this research, we take both quantitative and qualitative approaches to answer these questions. We analyze visual features of fashion posts first via manual tagging and then via training on convolutional neural networks. The classified images were examined across four types of fashion brands: mega couture, small couture, designers, and high street. We find that while product-only images make up the majority of fashion conversation in terms of volume, body snaps and face images that portray fashion items more naturally tend to receive a larger number of likes and comments by the audience. Our findings bring insights into building an automated tool for classifying or generating influential fashion information. We make our novel dataset of {24,752} labeled images on fashion conversations, containing visual and textual cues, available for the research community.Comment: 10 pages, 6 figures, This paper will be presented at ICWSM'1

A Multimodal Approach to Sarcasm Detection on Social Media

In recent times, a major share of human communication takes place online. The main reason being the ease of communication on social networking sites (SNSs). Due to the variety and large number of users, SNSs have drawn the attention of the computer science (CS) community, particularly the affective computing (also known as emotional AI), information retrieval, natural language processing, and data mining groups. Researchers are trying to make computers understand the nuances of human communication including sentiment and sarcasm. Emotion or sentiment detection requires more insights about the communication than it does for factual information retrieval. Sarcasm detection is particularly more difficult than categorizing sentiment. Because, in sarcasm, the intended meaning of the expression by the user is opposite to the literal meaning. Because of its complex nature, it is often difficult even for human to detect sarcasm without proper context. However, people on social media succeed in detecting sarcasm despite interacting with strangers across the world. That motivates us to investigate the human process of detecting sarcasm on social media where abundant context information is often unavailable and the group of users communicating with each other are rarely well-acquainted. We have conducted a qualitative study to examine the patterns of users conveying sarcasm on social media. Whereas most sarcasm detection systems deal in word-by-word basis to accomplish their goal, we focused on the holistic sentiment conveyed by the post. We argue that utilization of word-level information will limit the systems performance to the domain of the dataset used to train the system and might not perform well for non-English language. As an endeavor to make our system less dependent on text data, we proposed a multimodal approach for sarcasm detection. We showed the applicability of images and reaction emoticons as other sources of hints about the sentiment of the post. Our research showed the superior results from a multimodal approach when compared to a unimodal approach. Multimodal sarcasm detection systems, as the one presented in this research, with the inclusion of more modes or sources of data might lead to a better sarcasm detection model

Reaction Prediction: The Case of Tweets from Luxury Fashion Brands

Social media platforms represent an essential tool for both consumers and marketers. Meanwhile, luxury fashion brands play a key role in fashion, one of the most important industries of the world economy. Despite assumptions to the contrary, social media platforms and luxury fashion brands do mix, especially in the recent time. Consequently, it is worth asking whether it is possible to predict the reaction a post will generate in the audience of luxury fashion brands. This new question is the one this thesis intends to answer. To do so, the concept of reaction is defined through a novel composite index that is created and named Tweet reaction overall score (TROS), which is one of the solid and relevant contributions this thesis makes. Then, several predictive models are implemented, based on a wide range of different learning algorithms. The results show that it is indeed possible to predict the TROS that a post on Twitter will obtain in the audience of luxury fashion brands the day it is posted