4 research outputs found
Innovation landscape and challenges of smart technologies and systems - a European perspective
Latest developments in smart sensor and actuator technologies are expected to lead
to a revolution in future manufacturing systems’ abilities and efficiency, often
referred to as Industry 4.0. Smart technologies with higher degrees of autonomy
will be essential to achieve the next breakthrough in both agility and productivity.
However, the technologies will also bring substantial design and integration
challenges and novelty risks to manufacturing businesses. The aim of this paper is
to analyse the current landscape and to identify the challenges for introducing
smart technologies into manufacturing systems in Europe. Expert knowledge from
both industrial and academic practitioners in the field was extracted using an online
survey. Feedback from a workshop was used to triangulate and extend the survey
results. The findings indicate three main challenges for the ubiquitous
implementation of smart technologies in manufacturing are: i) the perceived risk
of novel technologies, ii) the complexity of integration, and iii) the consideration
of human factors. Recommendations are made based on these findings to transform
the landscape for smart manufacturing
Estratégias de persuasão em apps de apostas desportivas: estudo de caso Placard
Dissertação de mestrado apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Audiovisual e Multimédia.Atualmente, qualquer indivÃduo está exposto a uma panóplia de agentes persuasores que
podem assumir as mais variadas formas, entre as quais, sob a forma de aplicação móvel. O
conceito de tecnologia persuasiva continua a gerar discórdias e diversas opiniões, tanto do
lado do emissor, ao configurar um sistema persuasivo, como do lado do recetor, responsável
por aceitar e incutir as iniciativas persuasivas. Tendo como estudo de caso a aplicação de
apostas desportivas Placard, a presente dissertação recorre a um método misto através de
recolha de dados com entrevistas semiestruturadas a responsáveis pela gestão da app e
inquérito por questionário aos utilizadores da app Placard, compondo uma amostra de 70
inquiridos.
Os principais resultados permitiram concluir que, por mais que uma tecnologia persuasiva
seja idealizada, programada e desenhada para alterar um determinado comportamento,
atitude ou crença, esta estará sempre dependente do recetor da mesma, bem como dos
diferentes fatores que influenciam a sua decisão em aceitar, ou não, as intenções persuasivas.
A própria plataforma persuasiva também necessita de proporcionar uma boa user
experience, de forma a não ser resistida e, por sua vez, refutada.ABSTRACT:
Nowadays, every individual is exposed to a multitude of persuasive agents, which can take
many different forms, including that of a mobile app. The concept of persuasive technology
still generates disagreements and different opinions, both on the sender’s side, by setting up
a persuasive system, and on the receiver’s side, who is responsible for accepting and
instilling the persuasive initiatives. Having as a case study the sports betting app Placard,
this investigation uses mixed methods through data collection using semi-structured
interviews with those responsible for the app’s management and a survey to Placard’s app
users, composing a sample of 70 respondents.
The main results allowed us to conclude that, no matter how much persuasive technology is
idealized, programmed, and designed to change a certain behaviour, attitude or belief, it will
always depend on the receiver, as well as on the different factors that influence their decision
on whether or not to accept the persuasive intentions. The persuasive platform itself also
needs to provide a good user experience in order to not be resisted and, consequently, refuted.N/