Constructing Colloquial Dataset for Persian Sentiment Analysis of Social Microblogs

Introduction: Microblogging websites have massed rich data sources for sentiment analysis and opinion mining. In this regard, sentiment classification has frequently proven inefficient because microblog posts typically lack syntactically consistent terms and representatives since users on these social networks do not like to write lengthy statements. Also, there are some limitations to low-resource languages. The Persian language has exceptional characteristics and demands unique annotated data and models for the sentiment analysis task, which are distinctive from text features within the English dialect. Method: This paper first constructs a user opinion dataset called ITRC-Opinion by collaborative environment and insource way. Our dataset contains 60,000 informal and colloquial Persian texts from social microblogs such as Twitter and Instagram. Second, this study proposes a new deep convolutional neural network (CNN) model for more effective sentiment analysis of colloquial text in social microblog posts. The constructed datasets are used to evaluate the presented model. Furthermore, some models, such as LSTM, CNN-RNN, BiLSTM, and BiGRU with different word embeddings, including Fasttext, Glove, and Word2vec, investigated our dataset and evaluated the results. Results: The results demonstrate the benefit of our dataset and the proposed model (72% accuracy), displaying meaningful improvement in sentiment classification performance

Twitter Activity Of Urban And Rural Colleges: A Sentiment Analysis Using The Dialogic Loop

The purpose of the present study is to ascertain if colleges are achieving their ultimate communication goals of maintaining and attracting students through their microblogging activity, which according to Dialogic Loop Theory, is directly correlated to the use of positive and negative sentiment. The study focused on a cross-section of urban and rural community colleges within the United States to identify the sentiment score of their microblogging activity. The study included a content analysis on the Twitter activity of these colleges. A data-mining process was employed to collect a census of the tweets associated with these colleges. Further processing was then applied using data linguistic software that removed all irrelevant text, word abbreviations, emoticons, and other Twitter specific classifiers. The resulting data set was then processed through a Multinomial Naive Bayes Classifier, which refers to a probability of word counts in a text. The classifier was trained using a data source of 1.5 million tweets, called Sentiment140, that qualitatively analyzed the corpus of these tweets, labeling them as positive and negative sentiment. The Multinomial Naive Bayes Classifier distinguished specific wording and phrases from the corpus, comparing the data to a specific database of sentiment word identifiers. The sentiment analysis process categorized the text as being positive or negative. Finally, statistical analysis was conducted on the outcome of the sentiment analysis. A significant contribution of the current work was extending Kent and Taylor\u27s (1998) Dialogic Loop Theory, which was designed specifically for identifying the relationship building capabilities of a Web site, to encompass the microblogging concept used in Twitter. Specifically, Dialogic Loop Theory is applied and enhanced to develop a model for social media communication to augment relationship building capabilities, which the current study established as a new form for evaluating Twitter tweets, labeled in the current body of work as Microblog Dialogic Communication. The implication is that by using Microblog Dialogic Communication, a college can address and correct their microblogging sentiment. The results of the data collected found that rural colleges tweeted more positive sentiment tweets and less negative sentiment tweets when compared to the urban colleges tweets

Stakeholders’ Use of Microblogging to Engage in Emotion Strategies During a Crisis

The rise of microblogging has drastically transformed the ways in which people become aware of, talk about, experience, and respond to crises. Microblogging allows for multiple stakeholders to express and manage emotions that a crisis may trigger. This research examines how multiple stakeholders engage in emotion strategies through microblogging over the course of a crisis. Relying upon and extending emerging literatures on crisis management and the psycho-sociology of emotions, we propose the concept of emotion strategies to explore and elaborate upon the different uses of emotions and their crucial importance in a crisis context. We examine how microblogging features and affordances might enable and shape the emotion strategies of various stakeholders involved in a crisis. We outline the details of an ongoing investigation in the context of the 2010 Gulf of Mexico oil spill and provide illustrative insights. We conclude by highlighting future steps in this research and expected contributions

Making sense of consumers' tweets: sentiment outcomes for fast fashion retailers through big data analytics

Purpose- Consumers online interactions, posts, rating and ranking, reviews of products/attractions/restaurants and so on lead to a massive amount of data that marketers might access to improve the decision-making process, by impacting the competitive and marketing intelligence. The aim of this research is to help to develop understanding of consumers online generated contents in terms of positive or negative comments to increase marketing intelligence. Design/Methodology/Approach- The research focuses on the collection of 9,652 tweets referring to three fast fashion retailers of different sizes operating in the UK market, which have been shared among consumers and between consumer and firm, and subsequently evaluated through a sentiment analysis based on machine learning. Findings- Findings provide the comparison and contrast of consumers’ response towards the different retailers, while providing useful guidelines to systematically making sense of consumers’ tweets and enhancing marketing intelligence. Practical Implications- Our research provides an effective and systemic approach to (i) accessing the rich data set on consumers’ experiences based the massive number of contents that consumers generate and share online, and (ii) investigating this massive amount of data to achieve insights able to impact on retailers’ marketing intelligence. Originality/Value- To best of our knowledge, while other authors tried to identify the effect of positive or negative online comments/posts/reviews, the present study is the first one to show how to systematically detect the positive or negative sentiments of shared tweets for improving the marketing intelligence of fast fashion retailers

Opinion Mining Summarization and Automation Process: A Survey

In this modern age, the internet is a powerful source of information. Roughly, one-third of the world population spends a significant amount of their time and money on surfing the internet. In every field of life, people are gaining vast information from it such as learning, amusement, communication, shopping, etc. For this purpose, users tend to exploit websites and provide their remarks or views on any product, service, event, etc. based on their experience that might be useful for other users. In this manner, a huge amount of feedback in the form of textual data is composed of those webs, and this data can be explored, evaluated and controlled for the decision-making process. Opinion Mining (OM) is a type of Natural Language Processing (NLP) and extraction of the theme or idea from the user's opinions in the form of positive, negative and neutral comments. Therefore, researchers try to present information in the form of a summary that would be useful for different users. Hence, the research community has generated automatic summaries from the 1950s until now, and these automation processes are divided into two categories, which is abstractive and extractive methods. This paper presents an overview of the useful methods in OM and explains the idea about OM regarding summarization and its automation process

Technology in the 21st Century: New Challenges and Opportunities

Although big data, big data analytics (BDA) and business intelligence have attracted growing attention of both academics and practitioners, a lack of clarity persists about how BDA has been applied in business and management domains. In reflecting on Professor Ayre's contributions, we want to extend his ideas on technological change by incorporating the discourses around big data, BDA and business intelligence. With this in mind, we integrate the burgeoning but disjointed streams of research on big data, BDA and business intelligence to develop unified frameworks. Our review takes on both technical and managerial perspectives to explore the complex nature of big data, techniques in big data analytics and utilisation of big data in business and management community. The advanced analytics techniques appear pivotal in bridging big data and business intelligence. The study of advanced analytics techniques and their applications in big data analytics led to identification of promising avenues for future research