An analysis of the key factors affecting the success of a re-launched destination marketing website in the UK

Business Information Systems e-Commerce/e-business Computer Appl. in Social and Behavioral Sciences Marketing Information Systems Applications (incl. Internet)This paper presents a case study of the re-launch of a DMO website in the UK. It evaluates the perceived usability of the new website and identifies the key factors affecting customers’ intention to use the new website. A large-scale online survey was developed to understand a number of issues relating to usability (e.g. aesthetics, effectiveness) and psychological and behavioural indicators (e.g. perceived trustworthiness and intent to use). Both quantitative and qualitative data was analysed to understand users’ perceptions, behaviour and attitudes towards the re-launched website. A Structural Equation Model (SEM) was developed to identify the factors affecting their intention to use the new website. The SEM model identified the impact of a variety of factors on intention to use and the descriptive analysis, using both qualitative and quantitative data, highlights further areas of research

Electronic government procurement adoption behavior amongst Malaysian SMEs

The aim of this study is to investigate the relationship between a model of electronic procurement (e-procurement) adoption behavior and the level of Government e-procurement adoption amongst Small Medium Enterprise (SME) in Malaysia. Data was collected through questionnaires that were distributed to SME selected randomly in all SME in Malaysia.The data were analyzed using factor analysis, reliability analysis, independent-sample t-test, descriptive statistics, Pearson Correlation and multiple regressions. Regression results reveals that ‘power’, ‘trust’ and ‘value’ have a positive relationship with the level of e-procurement adoption amongst SME in Malaysia.All dimensions, namely; the power of supplier, power of procurement, trust on supplier, trust on information technology, value of implementation system efficiency and value of cost efficiency were also correlated with the level of e-procurement adoption amongst SME. Past studies on e-procurement are beset by problems of buyer-seller relationship perspective.In addition, these studies are skewed towards Government-SME relationship perspective which the Government possesses more power than SME and provide a better incentive to educate and influence SME to adopt e-procurement.In investigation the relationship between a model of e-procurement adoption behavior and the level of Government e-procurement adoption amongst SME in Malaysia, this study also tries to provides recommendation to Malaysian government for improving the level of e-procurement adoption amongst SME

Investigating the Influence of Product Reviews on Perceived Uncertainty in Online Transactions

Customers’ concerns about the potential risks in online transactions hinder the development of e-commerce. Researchershave devoted a lot of effort to looking for a way to alleviate the uncertainty pertaining to these risks. Online customer reviewsdesigned to deliver information in addition to a manufacturer’s product description, have attracted researchers’ attention. Inthis study, we assume that the risks in an online transaction originate specifically from sellers’ hidden information and hiddenactions. With the aid of customer reviews of products, we want to measure how this uncertainty and these risks can bealleviated. In addition, we measure the effects of customer reviews with different argument qualities and different starratings

UNDERSTANDING USER’S TRUST FORMATION ON MULTI-SIDED E-COMMERCE PLATFORMS

With the ever-growing popularity of online shopping, platform environments providing access to products by multiple sellers increasingly attract users. To reduce information asymmetry and enhance user trust, platform actors provide signals such as star reviews to demonstrate their trustworthiness. This work investigates the influence of trust signals from different sources (on the platform itself vs. on external third-party review sites) and for different targets (platform provider vs. seller) on users’ trust formation in multi-sided e-commerce platforms. We conduct a choice-based conjoint analysis based on data from 81 participants. Our results show that users weigh external signals stronger than internal ones when building trust. Also, trust signals for sellers have a higher impact on users’ trust than platform provider signals. Signal discrepancies between internal and external reviews are especially harmful to the platform provider. These insights extend prior knowledge on trust formation and its impacting factors on e-commerce platforms

Analysis of Factors Affecting Consumer Intention in Buying Goods on Social Media (Case Study: XYZ Shop)

The number of internet users worldwide has increased from year to year. Especially in Indonesia, in 2017 internet users have reached 143.26 million people or around 54.68% of the total population in Indonesia and on average use it every day. The growth of internet use in Indonesia was used by business people to run their business by selling where social media is the most used place to sell (64.9%). However, there are still many consumers who are reluctant to make the intention to purchases, this is caused by many factors including the level of consumer confidence, consumer risk perceptions, and others. In this study, the factors that influence consumer behavior will be analyzed about intention purchasing decisions on social media using the developed Theory of Planned Behavior. The case study used is the XYZ store that sells shoes, accessories, and goods on social media. Partial Least Square Method of Structural Equation Modeling (PLS-SEM) is used to analyze the research, where the results of this study are to get the conclusions of significant factors that influence consumer intention to purchases product on social media and recommendations for improvements to XYZ stores to improve sales and get more consumers