The Effect Of Brand Experience Provider On Brand Experience: Focus On Korean Cosmetic Brand Shop

This present research distinguishes brand experience providers of cosmetic companies that include three elements: Brand identity elements of cosmetic brand shops (feminine and environmental-friendly brand identity); Marketing mix elements (level of iconic product, level of steady-seller product, reasonable pricing, convenience of location, quality of additional service); Cosmetic brand store elements (effective product assortment, atmosphere of a store, availability of testers, proficiency of consultants). This paper aims to explore these elements and the effect of brand experience provider on all brand experience dimensions; sensory, affective, intellectual, and behavioral experience. After the review of extant studies, we propose 11 hypotheses. Based on the collected 295 consumers of experienced cosmetic brand shop, the proposed model is testified with the SPSS 15.0 and AMOS 7.0 is supported. According to the result of empirical analysis, it turns out that, in terms of characteristics of brand experiential provider, 'feminine brand identity', 'iconic product', 'steady seller product', 'convenient location', 'additional service quality', 'assortment', 'atmosphere', 'self-tester', and 'consultant' affected the customers' holistic brand experience of cosmetic brand shop. However, 'environmental-friendly brand identity', 'reasonable price' results to have no influence on the holistic brand experience of brand of cosmetic brand shop. The study produced a theoretical implication on brand experience that it empirically approached to factors of brand experiential provider on holistic brand experience of store. The earlier studies were at best conceptual analysis or they mainly dealt with in-store factor, whereas this paper divides factors that affect the customer's overall experience into 'brand identity', 'marketing mix strategy', and 'physical environment of in-store'

ISO/IEC 27001: An empirical multi-method research

The adoption of digital technologies, the emergence of platform-based business models, and the switch to smart working practices are increasing the number of potential entry points in firms’ networks and therefore their potential vulnerabilities. However, despite the relevance of the issue, the managerial debate on the topic is still scant and several research gaps exist. Under this premise, this doctoral thesis touches on the following aspects. First, by discussing the issue with senior executives and information security experts, it highlights the most relevant information security challenges in the context of Industry 4.0. In doing this, it also shows where current approaches fail short, and what emerging practices are gaining relevance. Second, by conducting a systematic literature review, the thesis provides a comprehensive synthesis of the academic body of knowledge on ISO/IEC 27001 (i.e., the most renowned international management standard for information security and the fourth most widespread ISO certification) as well as it formulates a theory-based research agenda to inspire future studies at the intersection between information systems and managerial disciplines. Third, by resorting to Grey models, it investigates the current and future diffusion patterns of ISO/IEC 27001 in the six most important countries in terms of issued certificates. Fourth, by performing an event study complemented by an ordinary least squares regression on a dataset of 143 US-listed companies, the dissertation sheds light on the performance implications of ISO/IEC 27001 adoption as well as the role of some contextual factors in affecting the outcomes of the adoption. Overall, this doctoral thesis provides several contributions to both theory and practice. From a theoretical point of view, it highlights the need for managerial disciplines to start addressing information security-related aspects. Moreover, it demonstrates that investments in information security pay off also from a financial perspective. From a practical point of view, it shows the increasingly central role that ISO/IEC 27001 is likely to have in the years to come and it provides managers with evidence on the possible performance effects associated to its adoption.The adoption of digital technologies, the emergence of platform-based business models, and the switch to smart working practices are increasing the number of potential entry points in firms’ networks and therefore their potential vulnerabilities. However, despite the relevance of the issue, the managerial debate on the topic is still scant and several research gaps exist. Under this premise, this doctoral thesis touches on the following aspects. First, by discussing the issue with senior executives and information security experts, it highlights the most relevant information security challenges in the context of Industry 4.0. In doing this, it also shows where current approaches fail short, and what emerging practices are gaining relevance. Second, by conducting a systematic literature review, the thesis provides a comprehensive synthesis of the academic body of knowledge on ISO/IEC 27001 (i.e., the most renowned international management standard for information security and the fourth most widespread ISO certification) as well as it formulates a theory-based research agenda to inspire future studies at the intersection between information systems and managerial disciplines. Third, by resorting to Grey models, it investigates the current and future diffusion patterns of ISO/IEC 27001 in the six most important countries in terms of issued certificates. Fourth, by performing an event study complemented by an ordinary least squares regression on a dataset of 143 US-listed companies, the dissertation sheds light on the performance implications of ISO/IEC 27001 adoption as well as the role of some contextual factors in affecting the outcomes of the adoption. Overall, this doctoral thesis provides several contributions to both theory and practice. From a theoretical point of view, it highlights the need for managerial disciplines to start addressing information security-related aspects. Moreover, it demonstrates that investments in information security pay off also from a financial perspective. From a practical point of view, it shows the increasingly central role that ISO/IEC 27001 is likely to have in the years to come and it provides managers with evidence on the possible performance effects associated to its adoption

The Anesthesia Continuing Education Market and the Value Creation From a Sustainable Unified Platform

Practicing anesthesia professionals in the United States are all governed by various profession-specific regulatory bodies that mandate continuing education (CE) requirements. To date, no unified resource exists for anesthesia professionals (i.e., Anesthesiologists, Certified Registered Nurse Anesthetists, and Anesthesiologist Assistants) to explore the CE offerings available within the marketplace. This study endeavored to convey the potential value of a unified anesthesia CE resource. It investigated how to cultivate a sustainable platform to potentially improve how anesthesia professionals search available CE offerings and to potentially enhance how anesthesia CE providers reach anesthesia professionals. This qualitative study was conducted utilizing an integrative review of the literature. The key concepts identified and investigated were network effect, segmentation, first to market, best of breed, search costs, transaction costs, minimally viable product, evolutionary phases of platforms, platform theory, platform business model, platform economy, and types of platforms. Inductive content analysis was chosen as the organizational method for the resultant qualitative data. The goal of the analysis was to create a conceptual, practical, and strategically applicable platform paradigm for the anesthesia CE marketplace driven by the insights and amalgamations from the literature. The analyzed concepts, dimensions, and indicators of platform successes and their applications potentially facilitate anesthesia professionals’ CE explorations and CE providers’ marketing efforts, as well as contextualize the overarching impacts and implications onto the anesthesia CE industry and beyond. The conclusion portrays these impacts and implications

An empirical investigation of factors influencing teacher attraction to a career as school counselor.

This study addressed the administrative task of recruiting school counselors in the largest school district of Kentucky, a state undergoing systemic school reform. The participants (N = 553) were elementary (n = 162), middle (n = 113), and high (n = 278) school teachers.The independent variables included personal characteristics of the participants (age, gender, number of dependent children, ethnicity, education, current school enrollment, current school level, current school CATS level, years of teaching experience, years of teaching experience in JCPS, years of teaching experience in Kentucky) serving as control variables. The other independent variables were counselor job facets (predictor variables) and job satisfaction (current, expected). The dependent variable was a two-item composite score for applicant rating of a school counselor position as depicted in a simulated counselor job description. The coefficient alpha for the composite rating was .9531. This research study utilized a correlation design with hierarchical multiple regression analysis as the primary analytical procedure. The results indicated one control variable (years of experience in JCPS) and four predictor variables (ECE paperwork, administration, testing/assessment, counsel/mentor) explained significant variance in the dependent variable (rating of a school counselor). JCPS experience (beta = -.20, p \u3c .01) was a negative coefficient indicating as teaching experience in JCPS increased, participant rating of a counselor job decreased. The full model (adjusted-R2 = .35) explained 35% of the variance in the rating of a counselor job. Additional statistical procedures included the independent-samples t-test and one-way analysis of variance (ANOVA) to analyze group mean scores with the two-item composite (counselor job rating) serving as the dependent variable. The one-way ANOVA with highest degree serving as the independent variable was significant (p \u3c; .05). The participants with a bachelors degree (M = 6.0) as the highest degree earned was significantly higher than the mean for participants with masters degree +30 hours (M = 5.1) as the highest degree earned. The Pearson correlation between age and job rating (R = -.19) was significant (p \u3c .0001) indicating as age increased, the score for job rating decreased. Paired t-tests results indicated that teachers rated their current satisfaction with six job factors as teachers higher than they did their expected job satisfaction as a school counselor. The participants completed three open-ended questions which have implications for counselor recruitment and job restructuring. Implications for future research might involve casting practicing counselors in the role of simulated applicants for position vacancies

Seeing Service Certification “Eye to Eye” - The Role of Perceptual Congruence Between Customers and Providers in IS Certification

Certifications are means to overcome information asymmetry between customers and providers in the adoption of electronic services. While certifications are being progressively used in diverse electronic markets, research is inconclusive regarding their effectiveness. A previously unconsidered cause might be differing preferences for a certification’s structural elements by providers and customers. We argue that such perceptual incongruence, caused by differing incentives and goals, may lead to a lack of alignment regarding the usage intention for a certified service. However, when providers and customers’ perceptions overlap, they may have aligned intentions to rely on certification. We argue that shared preferences for certifications’ structural dimensions – core aspects defining the what (i.e., content), who (i.e., source) and how (i.e., process) of a certification – lead to more congruent perceptions. To test our hypothesis, we conducted a preliminary online experiment with 152 cloud service consumers. Surprisingly, we could not confirm a significant effect of perceptual congruence on the alignment of usage intention for a certified service. However, our hypotheses cannot finally be rejected due to low overall model fit and require further investigation. Hence, we discuss results and lay out an agenda for our next steps, concentrating on qualitative interviews in the professional cloud computing context

Eye quietness and quiet eye in expert and novice golf performance: an electrooculographic analysis

Quiet eye (QE) is the final ocular fixation on the target of an action (e.g., the ball in golf putting). Camerabased eye-tracking studies have consistently found longer QE durations in experts than novices; however, mechanisms underlying QE are not known. To offer a new perspective we examined the feasibility of measuring the QE using electrooculography (EOG) and developed an index to assess ocular activity across time: eye quietness (EQ). Ten expert and ten novice golfers putted 60 balls to a 2.4 m distant hole. Horizontal EOG (2ms resolution) was recorded from two electrodes placed on the outer sides of the eyes. QE duration was measured using a EOG voltage threshold and comprised the sum of the pre-movement and post-movement initiation components. EQ was computed as the standard deviation of the EOG in 0.5 s bins from –4 to +2 s, relative to backswing initiation: lower values indicate less movement of the eyes, hence greater quietness. Finally, we measured club-ball address and swing durations. T-tests showed that total QE did not differ between groups (p = .31); however, experts had marginally shorter pre-movement QE (p = .08) and longer post-movement QE (p < .001) than novices. A group × time ANOVA revealed that experts had less EQ before backswing initiation and greater EQ after backswing initiation (p = .002). QE durations were inversely correlated with EQ from –1.5 to 1 s (rs = –.48 - –.90, ps = .03 - .001). Experts had longer swing durations than novices (p = .01) and, importantly, swing durations correlated positively with post-movement QE (r = .52, p = .02) and negatively with EQ from 0.5 to 1s (r = –.63, p = .003). This study demonstrates the feasibility of measuring ocular activity using EOG and validates EQ as an index of ocular activity. Its findings challenge the dominant perspective on QE and provide new evidence that expert-novice differences in ocular activity may reflect differences in the kinematics of how experts and novices execute skills

Understanding, measuring and controlling customer service quality evaluation: an extension through psychology and empirical study

There is undoubtedly a psychological basis to the process of customer service quality evaluation (CSQE). Current understanding concerning the process by which customers evaluate the quality of service they receive from a service provider, fits in with fundamental psychology understanding stated by the psychology literature. By looking at the fundamental psychology framework as a whole, in the context of CSQE, it is possible to identify additional suggestions to the process of CSQE. The thesis reports the evaluation of the CSQE concept, empirical tests for its measurement and implications for the managerial measurement and control of CSQE. This research suggests that the customer's service quality evaluation, for both a service experience and a service provider, is derived by that customer using one of at least 3 CSQE heuristics. These CSQE heuristics are achieved by the customer comparing her or his generic attitude for a service experience, or service provider, with her or his generic comparison attitudes. These comparison attitudes are comprised of attitudes for outstanding, normal, and appalling service, (top, average and worst service). The generic attitude for the service experience or service provider is also compared with four other intermediate levels of service, together with the customer believed incidence of occurrence of service experiences or service providers at each of those levels. This use of expectations does not deny the existence of prediction expectations. On the contrary, prediction expectations are proposed both by the business and psychology literature. There is also no assumption that a customer necessarily evaluates the quality of a service experience or service provider after each service encounter. These suggestions do not contradict the major previous theories of CSQE, as much as they build on them. In this way understanding has been extended in this area of researc

The effect of review writing on learning engagement in channel partner relationship management

To develop the knowledge and skill sets of channel partner firms, firms increasingly introduce learning programs as part of their relationship management strategies. Yet, the engagement of channel partners in these programs tends to be low though. The current research, conducted in collaboration with a Fortune 100 information technology company, examines ways to strengthen learning engagement. In accordance with self-regulated learning theory, the authors propose and demonstrate that when channel partners write reviews of a learning module that they attended, beyond providing ratings,they are better able to reflect on the relevance of their learning experience and they are further engaged in learning activities. The audience and focus of these written reviews determine the engagement of the channel partner sales personnel. Therefore, review writing is a valuable, informal mechanism to motivate them. These effects are moderated by characteristics of both the channel partner (learning orientation of the salesperson, identification with the manufacturer) and the relationship with the manufacturer (length and exclusivity)

Building reputation through organisational values: A case study of a private hospital in Malaysia

Theories within organisation and management studies have offered several concepts and models which indicate that organisational values are important factor for organisational success, including reputation building. Nevertheless, existing theory is still inadequate to explain the link between organisational values and organisation’s reputation because it does not account for the enabling factors that underlies the two concepts. This study argues that the implementation of organisational values is an important organisational action for acquiring positives perceptions of organisational values which influences employee behaviour and shapes organisational reputation. It specifically shows and elucidates the enabling mechanisms that reinforce organisational values to impact on employee perceptions and behaviour. This is important because when employees share and exemplify the values in their work, they are likely to behave in ways that support the organisation’s strategy which impacts on external perceptions and build reputation. This study employed a qualitative approach through a single in-depth case study. It reflects that the understanding of ‘what is going on’ within organisation is most appropriately achieved by building concepts and constructs from empirical studies. By using semi-structured interviews, focus groups and non-participant observations, the data develops and evolves through the responses and behaviours of participants. Employees were selected through purposive sampling and the snow-balling technique was used to reach customers. The data were structured and coded using thematic analysis. The findings revealed that the process of aligning organisational values and employee values is significant for understanding how organisational values influence employee behaviours, which in turn enable the organisation to build its reputation. The data suggest that four remediation phases: aware, articulate, accept and act, are important for explaining how a gap between organisational values and employee values can be reduced. This remediation process enabled the senior management team and employees to understand how their perceptions and reactions towards the implementation of organisational values impact upon attitudes and behaviours. The findings suggest that organisational values can be reinforced through various social influences. Social interactions can occur in different forms including the involvement of leaders of the management team in creating, exampling and communicating values as well as through expanding the employee’s role in enacting values through empowerment and trust building. However, the findings emphasise that the process of cascading and instilling values through a top-down or hierarchical is no feasible. Instead, it is a hybrid approach that requires employee buy-in and involvement especially in communicating and enacting organisational values. This is an important insight because employees regularly interact with each other which provide a valuable platform to persuade and influence other colleagues to embrace organisational values. Additionally, the findings also build on the reputation literature by demonstrating the role of reciprocity and mimicking in behaviour as the consequences of social interactions within the organisation. The opportunity to regularly interact with colleagues enables employees to want to reciprocate in return for what they have received in the workplace. This tacit understanding of reciprocity for mutual benefit and the tendency to imitate other’s behaviour improves employee perceptions of organisations which in turn contribute towards reputation building. The study advances current understandings in the organisational reputation literature by providing a unique theoretical and empirical insight into how organisational values can impact on reputation building. It also highlights the important role of internal mechanisms for shaping both internal perceptions and behaviour as well as external perceptions of organisations

Nurses’ Experience of Leadership in Assisted Living: A Situational Analysis

This study concentrates on the voice of registered nurses as they describe their experiences of leadership within the nontraditional, non-institutional, non-hospital environment of assisted living. It further expounds upon regulatory and corporate information as context for the nurses’ leadership experiences. The desire to hear nurses describe their personal experiences of leadership influenced the decision to use grounded theory as a methodological process. The belief that voice requires context to be most effectively understood influenced, in turn, the addition of a situational analysis approach to the grounded theory methodology. As a result, interviews and scrutiny of contextual elements form the core of this study. The expectation that registered nurses will assume a leaderly presence has increased during the past 20 years as significant changes in the overall climate of health care have taken place. The study identifies many of the factors included in this change, specifically an alteration in the locus of care from hospitals exclusively to more diverse settings. Because of the limited presence of physicians in the extra-hospital world, nurses and administrators now form a leadership dyad in these settings and are charged with managing organizations delivering complex chronic patient care. Assisted living is a creative residential option that has been developed for elders who prefer individual choice in addition to physical care support. This study analyzes the themes and overriding influences explicated in personal interviews with nursing leaders in a variety of assisted living communities in one state. It also describes the contributing elements inherent in the healthcare and assisted living environments for their contextual implications. One important aspect of this study is its separation of nurse and physician leadership elements. It seeks to highlight those factors that emerge as supporting or denigrating nursing leadership experiences in an environment that is not itself mired in the conventional role expectations of the traditional healthcare world. It is anticipated that this study will bring to light the pressure that nurses feel as they are caught between the inherent value of patient advocacy and the corporate and regulatory requirements of assisted living communities. The electronic version of the dissertation is accessible at the Ohiolink ETD center http://www.ohiolink.edu/etd