Modeling Human Visual Search Performance on Realistic Webpages Using Analytical and Deep Learning Methods

Modeling visual search not only offers an opportunity to predict the usability of an interface before actually testing it on real users, but also advances scientific understanding about human behavior. In this work, we first conduct a set of analyses on a large-scale dataset of visual search tasks on realistic webpages. We then present a deep neural network that learns to predict the scannability of webpage content, i.e., how easy it is for a user to find a specific target. Our model leverages both heuristic-based features such as target size and unstructured features such as raw image pixels. This approach allows us to model complex interactions that might be involved in a realistic visual search task, which can not be easily achieved by traditional analytical models. We analyze the model behavior to offer our insights into how the salience map learned by the model aligns with human intuition and how the learned semantic representation of each target type relates to its visual search performance.Comment: the 2020 CHI Conference on Human Factors in Computing System

Neural Architecture for Question Answering Using a Knowledge Graph and Web Corpus

In Web search, entity-seeking queries often trigger a special Question Answering (QA) system. It may use a parser to interpret the question to a structured query, execute that on a knowledge graph (KG), and return direct entity responses. QA systems based on precise parsing tend to be brittle: minor syntax variations may dramatically change the response. Moreover, KG coverage is patchy. At the other extreme, a large corpus may provide broader coverage, but in an unstructured, unreliable form. We present AQQUCN, a QA system that gracefully combines KG and corpus evidence. AQQUCN accepts a broad spectrum of query syntax, between well-formed questions to short `telegraphic' keyword sequences. In the face of inherent query ambiguities, AQQUCN aggregates signals from KGs and large corpora to directly rank KG entities, rather than commit to one semantic interpretation of the query. AQQUCN models the ideal interpretation as an unobservable or latent variable. Interpretations and candidate entity responses are scored as pairs, by combining signals from multiple convolutional networks that operate collectively on the query, KG and corpus. On four public query workloads, amounting to over 8,000 queries with diverse query syntax, we see 5--16% absolute improvement in mean average precision (MAP), compared to the entity ranking performance of recent systems. Our system is also competitive at entity set retrieval, almost doubling F1 scores for challenging short queries.Comment: Accepted to Information Retrieval Journa

Hi, how can I help you?: Automating enterprise IT support help desks

Question answering is one of the primary challenges of natural language understanding. In realizing such a system, providing complex long answers to questions is a challenging task as opposed to factoid answering as the former needs context disambiguation. The different methods explored in the literature can be broadly classified into three categories namely: 1) classification based, 2) knowledge graph based and 3) retrieval based. Individually, none of them address the need of an enterprise wide assistance system for an IT support and maintenance domain. In this domain the variance of answers is large ranging from factoid to structured operating procedures; the knowledge is present across heterogeneous data sources like application specific documentation, ticket management systems and any single technique for a general purpose assistance is unable to scale for such a landscape. To address this, we have built a cognitive platform with capabilities adopted for this domain. Further, we have built a general purpose question answering system leveraging the platform that can be instantiated for multiple products, technologies in the support domain. The system uses a novel hybrid answering model that orchestrates across a deep learning classifier, a knowledge graph based context disambiguation module and a sophisticated bag-of-words search system. This orchestration performs context switching for a provided question and also does a smooth hand-off of the question to a human expert if none of the automated techniques can provide a confident answer. This system has been deployed across 675 internal enterprise IT support and maintenance projects.Comment: To appear in IAAI 201