Exploring the types of SMEs which could use blogs as a marketing tool : a proposed future research agenda

Blogs appear to be gaining momentum as a marketing tool which can be used by organisations for such strategies and processes as branding, managing reputation, developing customer trust and loyalty, niche marketing, gathering marketing intelligence and promoting their online presence. There has been limited academic research in this area, and most significantly concerning the types of small and medium enterprises (SMEs) for which blogs might have potential as a marketing tool. In an attempt to address the knowledge gap, this paper presents a future research agenda (in the form of research questions) which can guide the eBusiness research community in conducting much needed studies in this area. This paper is particularly novel in that it aims to demonstrate how the heterogeneity of SMEs and their specific business uses of eBusiness technology such as blogs can form the central plank of a future research agenda. This is important because the existing eBusiness literature tends to treat eBusiness collectively rather than focusing on the specific business uses of different eBusiness technologies, and to treat SMEs as a homogeneous group. The paper concludes with a discussion of how this research agenda can form the basis of studies which use a range of different research methods, and how this &quot;big picture&quot; agenda approach might help the eBusiness research community build theory which better explains SME adoption and use of eBusiness.<br /

Open semantic service networks

Online service marketplaces will soon be part of the economy to scale the provision of specialized multi-party services through automation and standardization. Current research, such as the *-USDL service description language family, is already defining the basic building blocks to model the next generation of business services. Nonetheless, the developments being made do not target to interconnect services via service relationships. Without the concept of relationship, marketplaces will be seen as mere functional silos containing service descriptions. Yet, in real economies, all services are related and connected. Therefore, to address this gap we introduce the concept of open semantic service network (OSSN), concerned with the establishment of rich relationships between services. These networks will provide valuable knowledge on the global service economy, which can be exploited for many socio-economic and scientific purposes such as service network analysis, management, and control

Co-created business models of connected health services

Abstract. Because of the advancement of technology, healthcare has been developed along with different sectors such as education, entertainment, and business. ‘Connected Health’ term comes for changing the patient-provider relationship by using technology which is also called ‘e-health’. As a developed country like Finland who is the pioneer of e-health has been participating a project called inDemand for the purpose of changing healthcare to provide co-created experience for patients. Their main objective to identify and solve the needs relates to health entities by enhancing the capacity of them and creating opportunity for private organization. This thesis is a part of this project. This study aims to find out the process for a co-created business model for connected health services. The study concentrates on two parts- business model and co-creation. It deals with different concepts of business model and co-creation, their way of doing along with components and the impact of them in healthcare. The study has a qualitative nature and it applies the case study method for conducting the research. In this method, empirical data is collected based on semi-structured thematic interviews by face-to-face and Skype. Participants were chosen from those organizations which are the stakeholders of inDemand project for getting overall idea about their way of doing the co-creation process. The findings of the thesis outline that there should be a combination of components from the business model and co-creation for conducting the process of co-creation of business model. The components are-customers, target customer segments, selling, marketing, and distribution channel activities, value proposition, value creation and extraction, value network and competition, products/services, pricing, cost structure and revenue model, processes, resources and practices, dialogue, access, risk benefits and transparency and shared purpose. In this research, the theoretical contribution confirms the results of the study. The results can help the case companies to properly blend the components and at the same time, to motivate all stakeholders along with customers or patients to participate in the co-creation process. Future research will continue to identify the process of co-creation over a large population to see the indifferences among every sample

Designing a Framework for Exchanging Partial Sets of BIM Information on a Cloud-Based Service

The rationale behind this research study was based on the recognised difficulty of exchanging data at element or object level due to the inefficiencies of compatible hardware and software. Interoperability depicts the need to pass data between applications, allowing multiple types of experts and applications to contribute to the work at hand. The only way that software file exchanges between two applications can produce consistent data and change management results for large projects is through a building model repository. The overall aim of this thesis was to design and develop an integrated process that would advance key decisions at an early design stage through faster information exchanges during collaborative work. In the construction industry, Building Information Modeling is the most integrated shared model between all disciplines. It is based on a manufacturing-like process where standardised deliverables are used throughout the life cycle with effective collaboration as its main driving force. However, the dilemma is how to share these properties of BIM applications on one single platform asynchronously. Cloud Computing is a centralized heterogeneous network that enables different applications to be connected to each other. The methodology used in the research was based on triangulation of data which incorporated many techniques featuring a mixture of both quantitative and qualitative analysis. The results identified the need to re-engineer Simplified Markup Language, in order to exchange partial data sets of intelligent object architecture on an integrated platform. The designed and tested prototype produced findings that enhanced project decisions at a relatively early design stage, improved communication and collaboration techniques and cross disciple co-ordination

The First 25 Years of the Bled eConference: Themes and Impacts

The Bled eConference is the longest-running themed conference associated with the Information Systems discipline. The focus throughout its first quarter-century has been the application of electronic tools, migrating progressively from Electronic Data Interchange (EDI) via Inter-Organisational Systems (IOS) and eCommerce to encompass all aspects of the use of networking facilities in industry and government, and more recently by individuals, groups and society as a whole. This paper reports on an examination of the conference titles and of the titles and abstracts of the 773 refereed papers published in the Proceedings since 1995. This identified a long and strong focus on categories of electronic business and corporate perspectives, which has broadened in recent years to encompass the democratic, the social and the personal. The conference\u27s extend well beyond the papers and their thousands of citations and tens of thousands of downloads. Other impacts have included innovative forms of support for the development of large numbers of graduate students, and the many international research collaborations that have been conceived and developed in a beautiful lake-side setting in Slovenia

Benefits through Utilising EPC Network Components in Service‐Oriented Environments – an Analysis Using the Example of the Food Industry

Improvements in the food sector imply enhancements of delivering food which is safe, affordable, readily available, and of the quality and diversity consumers expect. However, prevalent information systems (IS) of companies in the food industry are not ready to support further significant improvements. They especially lack the capability to exchange relevant information in an efficient manner. Since recently, two major developments can be observed from IS perspective: the spreading of service-oriented architectures (SOA) as well as an increase in mass serialization (due to public and private traceability requirements, e.g.). So far, though most important due to food safety, a growing need to become more efficient as well as an increasing information demand of consumers, the food sector has attracted little attention in literature concerning an analysis about the potential of both service-orientation and the Electronic Product Code (EPC) Network. This is why this paper will investigate to which extent these two developments can contribute to facilitate food companies’ IS helping them to maintain their competiveness. As a starting point, the research paper will depict the state of the art including SOA and the EPC Network. After describing the research approach, it will proceed with a characterisation of the food sector including an examination why there is need for action. Based on current research findings as well as experience gathered in recent projects, the paper will investigate the application of the EPC Network with its three major components, i. e. EPCIS (EPC Information Services), ONS (Object Name Service) and the EPC Discovery Services, as part of future IS architectures in this sector. The paper will close with a discussion whether the envisioned IS architecture is appropriate to accomplish the previously identified challenges and requirements in the food sector in a more agile, efficient and effective way. What is more, it will highlight the most pressing challenges and provide an outlook as to the following steps of the research

Viewing Systems as Services: A Fresh Approach in the IS Field

Despite wide agreement that we are in a service-dominated economy, there has been little movement toward treating service and service metaphors as core aspects of the IS field. This tutorial proposes that viewing systems as services is a potentially fruitful but generally unexplored approach for thinking about systems in organizations, systems analysis, and numerous applications of IT. An extension of past research in several areas, viewing systems as services proves to be an umbrella for developing new systems analysis and design methods, improving business/IT communication, and finding practical paths toward greater relevance and significance in business and society

ARCHITECTURE CONCEPTS FOR VALUE NETWORKS IN THE SERVICE INDUSTRY

Value networks are one of the main forms of value creation today. Suppliers, manufacturers and customers form a dynamic collaboration structure. Networks and companies alike are always subject to external and internal influences which require changes in the way things are done. To make sure that the required changes take their intended effect, they have to be implemented on all levels of the enterprise architecture (EA). Research with respect to EA in value networks in the service industry (VNSI) is only in its beginnings. To understand the state of the art, we analyzed 88 papers with respect to the architecture layers in VNSI. Since we base on the fact that a successful introduction of change, e.g. new IT solutions, requires a holistic view on EA, we analyzed the papers according to their covering of the different levels of an EA. Our hypothesis is that most of the papers only cover very specific aspects without positioning their proposed solution in a holistic context. We propose a reference model based on a literature review as well as the results of the paper analysis. This reference model allows for a positioning of solutions in a holistic context and with that adds to a better basis for implementing change in VNSI