Measuring third party tracker power across web and mobile

Third-party networks collect vast amounts of data about users via web sites and mobile applications. Consolidations among tracker companies can significantly increase their individual tracking capabilities, prompting scrutiny by competition regulators. Traditional measures of market share, based on revenue or sales, fail to represent the tracking capability of a tracker, especially if it spans both web and mobile. This paper proposes a new approach to measure the concentration of tracking capability, based on the reach of a tracker on popular websites and apps. Our results reveal that tracker prominence and parent-subsidiary relationships have significant impact on accurately measuring concentration

Mobile Privacy and Business-to-Platform Dependencies: An Analysis of SEC Disclosures

This Article systematically examines the dependence of mobile apps on mobile platforms for the collection and use of personal information through an analysis of Securities and Exchange Commission (SEC) filings of mobile app companies. The Article uses these disclosures to find systematic evidence of how app business models are shaped by the governance of user data by mobile platforms, in order to reflect on the role of platforms in privacy regulation more generally. The analysis of SEC filings documented in the Article produces new and unique insights into the data practices and data-related aspects of the business models of popular mobile apps and shows the value of SEC filings for privacy law and policy research more generally. The discussion of SEC filings and privacy builds on regulatory developments in SEC disclosures and cybersecurity of the last decade. The Article also connects to recent regulatory developments in the U.S. and Europe, including the General Data Protection Regulation, the proposals for a new ePrivacy Regulation and a Regulation of fairness in business-to-platform relations

Fostering innovation: Factors that attract and retain third party developers in mobile ecosystems

The popularity of smartphones and the related growth of mobile application markets created a need for mobile platform owners to open their software platforms up to third party developers in order to meet user demand for mobile applications. This external innovation provides a tremendous opportunity for mobile platform owners to develop a volume and diversity of products they could not develop in-house, but it also presents challenges in attracting a sufficient number of developers and users in order to harness the two-sided and same-sided network effects required to successfully cultivate a robust mobile ecosystem. The main objective of this study is to investigate the factors which attract and retain third party developers in mobile ecosystems, a topic about which limited study has been conducted to date. To achieve this goal we developed a research framework based on theoretical and industry literature related to the mobile industry. Using this as a basis for our research we interviewed developers for the iOS, Android and Windows Phone platforms as well as an independent expert specialising in research of the telecommunications industry. These interviews provide a list of factors relating to what motivates third party developers to select a particular ecosystem. Factors are presented in terms of economic considerations, the boundary resources within the mobile platforms, the related development community and the reach the ecosystem provides. These factors are detailed and compared concluding that monetary reward, user engagement and market share are the most dominant factors influencing developer choice. This research complements and extends existing research on third party developer motivation in competitive open innovation communities as well as providing insights into the industry for prospective mobile developers

Mobile application stores: success factors, existing approaches and future developments

The mobile user experience has been significantly altered with the arrival of mobile broadband widespread deployments, massive improvements in available smartphones, and a shift in user habits toward a more participative, communicative role. In this context, mobile application stores have revolutionized software and content delivery. These stores focus on the applications, building around them an ecosystem of developers and consumers. The store greatly lessens the barrier between these agents, providing significant benefits to both developers and consumers. In this article we analyze this phenomenon, describing its originating factors and fundamental characteristics. We also perform a more detailed study on the two most successful application stores, identifying different approaches to implementing the model