Application of analytic network process and GIS for evaluating integrated coastal land use in Kuala Langat district, Selangor, Malaysia

Coastal lands are increasingly threatened by short-sighted planning policies that have focused on human activities rather than the systems sustaining them. Evaluation of coastal land uses for sustainable development involves the identification of the most important criteria and indicators. Analytic Network Process (ANP) is a new method that has potential application in the field of coastal land use development. The purpose of this research was to develop an integrated approach for evaluating the suitability of different kinds of land uses in the coastal area for sustainable development. The coastal area of Kuala Langat District, Selangor, Malaysia, was selected as the study area. There were two main objectives in this research. The first was to identify the most important criteria for coastal land use development and the second was to find the optimal land utilization suitability based on different planning scenarios. Two different approaches were applied to achieve these objectives. For the first objective, the approach employed was multi criteria evaluation using Analytic Network Process by expert opinion. For the second objective, the spatial scenario evaluation using ARCGIS software was adopted. Three scenarios residing on economic and social development, environmental conservation and sustainable development were defined and evaluated. Four land uses, namely, residential, conservation, tourism and industry were considered. Through evaluation of the scenarios, existing plans and guidelines, land availability and investigation of current land uses and the optimum suitability for sustainable coastal land use development were proposed. The research has demonstrated an innovative reliable method for identification of the best criteria using ANP and expert opinion. This is the first time ANP has been used for criteria development in coastal land use planning. A new software with the capability of choosing the best criteria for ANP was also developed. The current and future project patterns of growth till the year 2020 were analyzed. The GIS database for the study area was developed for scenario analysis. This analysis has resulted in a series of suitability maps for conservation, tourism, residential and industrial development. However, considering the sustainable development scenario, only one optimal land suitability map was recommended, based on criteria obtained from ANP and expert knowledge. The spatial scenario planning framework developed in this research is an example of an effective integrated decision-making framework. This research has successfully managed to identify and develop a scientifically based method to find the optimal land suitability for sustainable development in coastal land uses. The integration of social, economic and environmental criteria within the planning framework has provided an efficient spatial approach for coastal land use development. It is hoped that this ANP based approach can be employed in land use suitability assessments at both the local plan and structure plan level

Application of artificial neural network in market segmentation: A review on recent trends

Despite the significance of Artificial Neural Network (ANN) algorithm to market segmentation, there is a need of a comprehensive literature review and a classification system for it towards identification of future trend of market segmentation research. The present work is the first identifiable academic literature review of the application of neural network based techniques to segmentation. Our study has provided an academic database of literature between the periods of 2000-2010 and proposed a classification scheme for the articles. One thousands (1000) articles have been identified, and around 100 relevant selected articles have been subsequently reviewed and classified based on the major focus of each paper. Findings of this study indicated that the research area of ANN based applications are receiving most research attention and self organizing map based applications are second in position to be used in segmentation. The commonly used models for market segmentation are data mining, intelligent system etc. Our analysis furnishes a roadmap to guide future research and aid knowledge accretion and establishment pertaining to the application of ANN based techniques in market segmentation. Thus the present work will significantly contribute to both the industry and academic research in business and marketing as a sustainable valuable knowledge source of market segmentation with the future trend of ANN application in segmentation.Comment: 24 pages, 7 figures,3 Table

Recommendation domains for pond aquaculture

This publication introduces the methods and results of a research project that has developed a set of decision-support tools to identify places and sets of conditions for which a particular target aquaculture technology is considered feasible and therefore good to promote. The tools also identify the nature of constraints to aquaculture development and thereby shed light on appropriate interventions to realize the potential of the target areas. The project results will be useful for policy planners and decision makers in national, regional and local governments and development funding agencies, aquaculture extension workers in regional and local governments, and researchers in aquaculture systems and rural livelihoods. (Document contains 40 pages

A Survey of Volunteered Open Geo-Knowledge Bases in the Semantic Web

Over the past decade, rapid advances in web technologies, coupled with innovative models of spatial data collection and consumption, have generated a robust growth in geo-referenced information, resulting in spatial information overload. Increasing 'geographic intelligence' in traditional text-based information retrieval has become a prominent approach to respond to this issue and to fulfill users' spatial information needs. Numerous efforts in the Semantic Geospatial Web, Volunteered Geographic Information (VGI), and the Linking Open Data initiative have converged in a constellation of open knowledge bases, freely available online. In this article, we survey these open knowledge bases, focusing on their geospatial dimension. Particular attention is devoted to the crucial issue of the quality of geo-knowledge bases, as well as of crowdsourced data. A new knowledge base, the OpenStreetMap Semantic Network, is outlined as our contribution to this area. Research directions in information integration and Geographic Information Retrieval (GIR) are then reviewed, with a critical discussion of their current limitations and future prospects

What attracts vehicle consumers’ buying:A Saaty scale-based VIKOR (SSC-VIKOR) approach from after-sales textual perspective?

Purpose: The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint. Design/methodology/approach: A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel Naïve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint. Findings: The big data analytics argue that “cost-effectiveness” characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior. Research limitations/implications: The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation. Originality/value: Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective

Recommendation domains for pond aquaculture

This publication introduces the methods and results of a research project that has developed a set of decision-support tools to identify places and sets of conditions for which a particular target aquaculture technology is considered feasible and therefore good to promote. The tools also identify the nature of constraints to aquaculture development and thereby shed light on appropriate interventions to realize the potential of the target areas. The project results will be useful for policy planners and decision makers in national, regional and local governments and development funding agencies, aquaculture extension workers in regional and local governments, and researchers in aquaculture systems and rural livelihoods.Pond culture, Freshwater aquaculture, GIS

An agent-based fuzzy cognitive map approach to the strategic marketing planning for industrial firms

This is the post-print version of the final paper published in Industrial Marketing Management. The published article is available from the link below. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. Copyright @ 2013 Elsevier B.V.Industrial marketing planning is a typical example of an unstructured decision making problem due to the large number of variables to consider and the uncertainty imposed on those variables. Although abundant studies identified barriers and facilitators of effective industrial marketing planning in practice, the literature still lacks practical tools and methods that marketing managers can use for the task. This paper applies fuzzy cognitive maps (FCM) to industrial marketing planning. In particular, agent based inference method is proposed to overcome dynamic relationships, time lags, and reusability issues of FCM evaluation. MACOM simulator also is developed to help marketing managers conduct what-if scenarios to see the impacts of possible changes on the variables defined in an FCM that represents industrial marketing planning problem. The simulator is applied to an industrial marketing planning problem for a global software service company in South Korea. This study has practical implication as it supports marketing managers for industrial marketing planning that has large number of variables and their cause–effect relationships. It also contributes to FCM theory by providing an agent based method for the inference of FCM. Finally, MACOM also provides academics in the industrial marketing management discipline with a tool for developing and pre-verifying a conceptual model based on qualitative knowledge of marketing practitioners.Ministry of Education, Science and Technology (Korea

Adaptive service discovery on service-oriented and spontaneous sensor systems

Service-oriented architecture, Spontaneous networks, Self-organisation, Self-configuration, Sensor systems, Social patternsNatural and man-made disasters can significantly impact both people and environments. Enhanced effect can be achieved through dynamic networking of people, systems and procedures and seamless integration of them to fulfil mission objectives with service-oriented sensor systems. However, the benefits of integration of services will not be realised unless we have a dependable method to discover all required services in dynamic environments. In this paper, we propose an Adaptive and Efficient Peer-to-peer Search (AEPS) approach for dependable service integration on service-oriented architecture based on a number of social behaviour patterns. In the AEPS network, the networked nodes can autonomously support and co-operate with each other in a peer-to-peer (P2P) manner to quickly discover and self-configure any services available on the disaster area and deliver a real-time capability by self-organising themselves in spontaneous groups to provide higher flexibility and adaptability for disaster monitoring and relief