What attracts vehicle consumers’ buying:A Saaty scale-based VIKOR (SSC-VIKOR) approach from after-sales textual perspective?

Purpose: The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint. Design/methodology/approach: A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel Naïve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint. Findings: The big data analytics argue that “cost-effectiveness” characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior. Research limitations/implications: The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation. Originality/value: Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective

Chapter 7 Integrating Lifespan Development Theories

"Research on age(ing) and work often draws upon lifespan development perspectives to explain how adults “age successfully,” managing developmental gains and losses and maintaining well-being and functioning over time. There are a multitude of similar theories to consider to this end, which is both a blessing and a curse for researchers. In this chapter, we introduce a conceptual integration of predominant lifespan theories used in work and aging research, organized in terms of overlapping mechanisms, predictions, and guiding principles. Then, we present the specific aspects and core characteristics of commonly used lifespan development theories, particularly those related to our integration. We conclude with recommendations for applying our integration to new research areas and approaches in the work context, highlighting the ways in which more synthesis and codification can mutually improve the study of age(ing) and work.

Modeling Emotion Influence from Images in Social Networks

Images become an important and prevalent way to express users' activities, opinions and emotions. In a social network, individual emotions may be influenced by others, in particular by close friends. We focus on understanding how users embed emotions into the images they uploaded to the social websites and how social influence plays a role in changing users' emotions. We first verify the existence of emotion influence in the image networks, and then propose a probabilistic factor graph based emotion influence model to answer the questions of "who influences whom". Employing a real network from Flickr as experimental data, we study the effectiveness of factors in the proposed model with in-depth data analysis. Our experiments also show that our model, by incorporating the emotion influence, can significantly improve the accuracy (+5%) for predicting emotions from images. Finally, a case study is used as the anecdotal evidence to further demonstrate the effectiveness of the proposed model

Applicability of Emotion to Intelligent Systems

We propose to investigate the connection between emotions and cognition in intelligent systems through the dynamic concept of language, which links context to logic in both human and machine language. For this, our approach is inspired on aspects of the information theory of Abraham Moles. We analyze emotions under the semantic dimension, linked to a subjective context, which gives rise or not to decisions. We demonstrate that intelligent systems can, on the one hand, work with previously categorized emotions (say in a frozen context); or, on the other hand, process information under a dynamic aspect. This is possible when considering that the algorithm, as the core of the system’s language, must be adapted to functions that reflect an updated context. Thus, adapting emotions to AI means working with time-dependent communication-interpretation, in an optimized way, uniting syntax and semantics in the intended behavior of the machine. We conclude that misinterpretations can be avoided by inserting a contextual appreciation together with a categorized appreciation of emotions at the heart of the system. This allows it to absorb pre-established values in a unified way with the fluid values of emotions, making the system more intuitive. It is believed that, in this way, Computational Linguistics is focused on the characteristics of Cognitive Computing, teaching the system to interpret the appropriate context of the emotion at stake

Individuality and the collective in AI agents: Explorations of shared consciousness and digital homunculi in the metaverse for cultural heritage

The confluence of extended reality (XR) technologies, including augmented and virtual reality, with large language models (LLM) marks a significant advancement in the field of digital humanities, opening uncharted avenues for the representation of cultural heritage within the burgeoning metaverse. This paper undertakes an examination of the potentialities and intricacies of such a convergence, focusing particularly on the creation of digital homunculi or changelings. These virtual beings, remarkable for their sentience and individuality, are also part of a collective consciousness, a notion explored through a thematic comparison in science fiction with the Borg and the Changelings in the Star Trek universe. Such a comparison offers a metaphorical framework for discussing complex phenomena such as shared consciousness and individuality, illuminating their bearing on perceptions of self and awareness. Further, the paper considers the ethical implications of these concepts, including potential loss of individuality and the challenges inherent to accurate representation of historical figures and cultures. The latter necessitates collaboration with cultural experts, underscoring the intersectionality of technological innovation and cultural sensitivity. Ultimately, this chapter contributes to a deeper understanding of the technical aspects of integrating large language models with immersive technologies and situates these developments within a nuanced cultural and ethical discourse. By offering a comprehensive overview and proposing clear recommendations, the paper lays the groundwork for future research and development in the application of these technologies within the unique context of cultural heritage representation in the metaverse

The Future of Cognitive Strategy-enhanced Persuasive Dialogue Agents: New Perspectives and Trends

Persuasion, as one of the crucial abilities in human communication, has garnered extensive attention from researchers within the field of intelligent dialogue systems. We humans tend to persuade others to change their viewpoints, attitudes or behaviors through conversations in various scenarios (e.g., persuasion for social good, arguing in online platforms). Developing dialogue agents that can persuade others to accept certain standpoints is essential to achieving truly intelligent and anthropomorphic dialogue system. Benefiting from the substantial progress of Large Language Models (LLMs), dialogue agents have acquired an exceptional capability in context understanding and response generation. However, as a typical and complicated cognitive psychological system, persuasive dialogue agents also require knowledge from the domain of cognitive psychology to attain a level of human-like persuasion. Consequently, the cognitive strategy-enhanced persuasive dialogue agent (defined as CogAgent), which incorporates cognitive strategies to achieve persuasive targets through conversation, has become a predominant research paradigm. To depict the research trends of CogAgent, in this paper, we first present several fundamental cognitive psychology theories and give the formalized definition of three typical cognitive strategies, including the persuasion strategy, the topic path planning strategy, and the argument structure prediction strategy. Then we propose a new system architecture by incorporating the formalized definition to lay the foundation of CogAgent. Representative works are detailed and investigated according to the combined cognitive strategy, followed by the summary of authoritative benchmarks and evaluation metrics. Finally, we summarize our insights on open issues and future directions of CogAgent for upcoming researchers.Comment: 36 pages, 6 figure