A Review of Movie Recommendation System : Limitations, Survey and Challenges

Recommendation System is a major area which is very popular and useful for people to take proper decision. It is a method that helps user to find out the information which is beneficial for the user from variety of data available. When it comes to Movie Recommendation System, recommendation is done based on similarity between users (Collaborative Filtering) or by considering particular user's activity (Content Based Filtering) which he wants to engage with. So to overcome the limitations of collaborative and content based filtering generally, combination of collaborative and content based filtering is used so that a better recommendation system can be developed. Also various similarity measures are used to find out similarity between users for recommendation. In this paper, we have reviewed different similarity measures. Various companies like face book which recommends friends, LinkedIn which recommends job, Pandora recommends music, Netflix recommends movies, Amazon recommends products etc. use recommendation system to increase their profit and also benefit their customers. This paper mainly concentrates on the brief review of the different techniques and its methods for movie recommendation, so that research in recommendation system can be explored

Artificial intelligence in business-to-business marketing: a bibliometric analysis of current research status, development and future directions

Purpose-Although the value of AI has been acknowledged by companies, the literature shows challenges concerning AI-enabled B2B marketing innovation, as well as the diversity of roles AI can play in this regard. Accordingly, this study investigates the approaches that AI can be used for enabling B2B marketing innovation. Design/methodology/approach-Applying a bibliometric research method, this study systematically investigates the literature regarding AI-enabled B2B marketing. It synthesises state-of-the-art knowledge from 221 journal articles published between 1990 and 2021. Findings-Apart from offering specific information regarding the most influential authors and most frequently cited articles, the study further categorises the use of AI for innovation in B2B marketing into five domains, identified the main trends in the literature, and suggest directions for future research. Practical implications-Through our identified five domains, practitioners can assess their current use of AI ability in terms of their conceptualisation capability, technological applications, and identify their future needs in the relevant domains in order to make appropriate decisions on whether to invest in AI. Thus, the research outcomes can help companies to realise their digital marketing innovation strategy through AI. Originality/value-While more and more studies acknowledge the potential value of AI in B2B marketing, few attempts have been made to synthesise the literature. The results from the study can contribute by 1) obtaining and comparing the most influential works based on a series of analyses; 2) identifying five domains of research into how AI can be used for facilitating B2B marketing innovation; and 3) classifying relevant articles into five different time periods in order to identify both past trends and future directions in this specific field