Web Services Support for Dynamic Business Process Outsourcing

Outsourcing of business processes is crucial for organizations to be effective, efficient and flexible. To meet fast-changing market conditions, dynamic outsourcing is required, in which business relationships are established and enacted on-the-fly in an adaptive, fine-grained way unrestricted by geographic distance. This requires automated means for both the establishment of outsourcing relationships and for the enactment of services performed in these relationships over electronic channels. Due to wide industry support and the underlying model of loose coupling of services, Web services increasingly become the mechanism of choice to connect organizations across organizational boundaries. This paper analyzes to which extent Web services support the dynamic process outsourcing paradigm. We discuss contract -based dynamic business process outsourcing to define requirements and then introduce the Web services framework. Based on this, we investigate the match between the two. We observe that the Web services framework requires further support for cross - organizational business processes and mechanisms for contracting, QoS management and process-based transaction support and suggest ways to fill those gaps

Using the dynamic capabilities perspective to analyse CRM adoption: a multiple case study in portuguese organisations

Doutoramento em GestãoCustomer Relationship Management (CRM) adoption is both a relevant research topic in academia and a challenge for practitioners. We understand CRM as a complex concept that includes technology, strategy and philosophy. In this research, we propose an analysis of CRM organisational competences and capabilities. The main goals are: to observe organisational competences and capabilities in order to find ways in which companies obtain success with their CRM initiatives; and to apply a dynamic capabilities perspective as the main theoretical point to analyse how companies can improve their competences related to customer relationship management. In order to achieve the purpose of this study a qualitative, interpretative, case-based research strategy was implemented. We first conducted an exploratory case study in a Brazilian Telecommunications company in order to define the focus of the research and research questions. Afterwards, we conducted a main case study in a Portuguese Telecommunications company for one year, and finally, we conducted four more case studies in Portuguese organisations to develop the research findings. These multiple case studies were based on semi-structured interviews and document analysis. We used qualitative techniques to analyse the collected data and ground our interpretation in two theoretical approaches: value focus thinking and dynamic capabilities. We propose a theoretical framework related to CRM dynamic capability that is corroborated with empirical evidence. We believe that because organisations which adopt a CRM strategy are in a competitive environment, a dynamic model needs to be used to analyse and explain how they can improve their CRM strategy in order to achieve success. As a second contribution we identify a set of competences that need to be developed in order to manage customer relationships effectively.A adopção de Customer Relationship Management (CRM) é um tema considerado relevante para as investigações académicas e um desafio para os praticantes. CRM neste trabalho é entendido como um conceito complexo que envolve tecnologia, estratégia e filosofia. Esta investigação propõe uma análise sobre as competências e as capacidades organizacionais relacionadas ao CRM. As principais motivações deste estudo referem-se às problemáticas observadas nas adopções de CRM, sendo que as lentes da teoria das Capacidades Dinâmicas mostram-se relevante na análise das capacidades e competências organizacionais necessárias ao sucesso da iniciativa de CRM. A fim de alcançar o propósito deste estudo, foi realizada uma investigação qualitativa, interpretativa e baseada em estudos de caso. Primeiramente foi conduzido um estudo de caso exploratório numa empresa Brasileira de telecomunicações com o intuito de melhor definir o foco da investigação e das questões de investigação. Após foi conduzido o estudo de caso principal em uma empresa de telecomunicações Portuguesa ao longo de um ano. Finalmente foram conduzidos outros quatro estudos de caso em organizações Portuguesas com o intuito de aprofundar a discussão dos resultados da investigação. Foram realizadas entrevistas semi-estruturadas e análise de dados secundários. Para a análise dos dados foram utilizadas técnicas qualitativas e duas teorias ajudaram a suportar as interpretações realizadas: value focus thinking e dynamic capabilities. Como contribuições desta investigação tem-se a proposição de um framework teórico sobre a capacidade dinâmica CRM que foi corroborado com evidências empíricas. As organizações que adoptam CRM estão inseridas em ambientes de grande competitividade e um modelo dinâmico precisa ser utilizado para analisar e explicar como elas aprimoram suas estratégias de CRM para ter sucesso. Como segunda contribuição foi identificado um conjunto de competências organizacionais que são necessárias para a gestão do relacionamento com o cliente

Business integration models in the context of web services.

E-commerce development and applications have been bringing the Internet to business and marketing and reforming our current business styles and processes. The rapid development of the Web, in particular, the introduction of the semantic web and web service technologies, enables business processes, modeling and management to enter an entirely new stage. Traditional web based business data and transactions can now be analyzed, extracted and modeled to discover new business rules and to form new business strategies, let alone mining the business data in order to classify customers or products. In this paper, we investigate and analyze the business integration models in the context of web services using a micro-payment system because a micro-payment system is considered to be a service intensive activity, where many payment tasks involve different forms of services, such as payment method selection for buyers, security support software, product price comparison, etc. We will use the micro-payment case to discuss and illustrate how the web services approaches support and transform the business process and integration model.

Multi-Agent System for Decision Support in Enterprises

Business decisions must rely not only on organisation’s internal data but also on external data from competitors or relevant events. This information can be obtained from the Web but must be integrated with the data in an organisation’s Data Warehouse (DW). In this paper we discuss the agent-based integration approach using ontologies. To enable common understanding of a domain between people and application systems we introduce business rules approach towards ontology management. Because knowledge in organisation’s ontologies is acquired from business users without technical knowledge simple user interface based on ontology restrictions and predefined templates are used. After data from internal DW, Web and business rules are acquired; agent can deduce new knowledge and therefore facilitate decision making process. Tasks like information retrieval from competitors, creating and reviewing OLAP reports are autonomously performed by agents, while business users have control over their execution through knowledge base in ontology. The approach presented in the paper was verified on the case study from the domain of mobile communications with the emphasis on supply and demand of mobile phones and its accessories

The design and engineering of innovative mobile data services: An ontological framework founded on business model thinking

This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.This research investigates mobile service design and engineering in the mobile telecommunications industry. The mobile telecommunication business is shifting from one that was voice-centric to one that is almost all data-centric; thanks to recent rapid advances in Information and Communication Technologies (ICTs). The underlying reasons behind this shift can be traced back to two main issues that are interlinked. The first and major reason is that telecoms (telecommunication companies) are trying to generate new revenue streams based on data and information transmissions, given the saturation of the voice market. This is rational given the market opportunities in one direction and the pressures being generated by the current economic downturn from the other direction. The second reason relates to the flexibility of data, compared to voice. Indeed, the number of services that can be developed on the basis of data are much greater than those that can be developed on the basis of voice. However, the design and engineering of successful and innovative mobile data services has proven to be a complex undertaking. The number of effective mobile data services is relatively small and the revenue generated from such offerings has generally been below expectations. This research develops an ontological framework to help in changing this situation, and making mobile services engineering more effective and successful, following the design-science research paradigm. Design-science research, in general, aims to solve unstructured but relevant organizational or social problems through the development of novel and useful artefacts. As the current research aims to help in solving the mobile data services engineering dilemma by developing a purposeful ontological framework, the design-science research paradigm is deemed fitting. Within this paradigm, the author develops a novel design approach specified for ontology engineering, termed “OntoEng”. This design approach is used in this research for developing the ontological framework. The developed ontological framework is founded on business model thinking. The idea is that creating innovative mobile data services requires developing innovative business models. Indeed, innovative business models can help translate technological potential into economic value and allow telecoms to achieve their strategic objectives. The ontological framework includes the development of an ontology, termed “V4 Mobile Service BM Ontology” as well as “Mobile Key Value Drivers” for designing and engineering innovative mobile data services. The V4 Mobile Service BM Ontology incorporates four design dimensions: (1) value proposition including targeting; (2) value architecture including technological and organizational infrastructure; (3) value network dealing with aspects relating to partnerships and co-operations; and finally (4) value finance relating to costs, pricing, and revenue structures. Within these four dimensions, sixteen design concepts are identified along with their constituent elements. Relationships and interdependencies amongst the identified design constructs are established and clear semantics are produced. The research then derives six key value drivers for mobile service engineering as follows: (a) Market Alignment; (b) Cohesion; (c) Dynamicity; (d) Uniqueness; (e) Fitting Network-Mode; and (f) Explicitness. The developed ontological framework in this research is evaluated to ensure that it can be successfully implemented and performs correctly in the real world. The research mainly utilizes case analysis methods to ensure the semantic correctness of the ontological framework. Indeed, the developed ontological framework is employed as an analytical lens to examine the design and engineering of three key real-life cases in the mobile telecommunications industry. These cases are: (1) Apple’s iPhone Services and Applications; (2) NTT DoCoMo’s i-mode Services; and (3) Orange Business Services. For further validation, the developed ontological framework is evaluated against a set of criteria synthesized from ontology engineering and evaluation literature. These criteria are: Clarity; Coherence; Conciseness; Preciseness; Completeness; and Customizability. The developed ontological framework is argued to make significant contributions for theory, practice, and methodology. For theory, this research provides (1) a novel ontological framework for designing and engineering mobile data services; (2) a unified framework of the business model concept; and (3) a new design approach for ontology engineering in information systems. For practice, the current research provides practitioners in the telecommunications industry with systematic and customizable means to design, implement, analyze, evaluate, and change new and existing mobile data services to make them more manageable, effective, and creative. For methodology, the use of the design- science research paradigm for ontology engineering signifies the focal methodological contribution in this research given its novelty. This research also contributes to the understanding of the design-science research paradigm in information systems as it is relatively new. It provides a working example in which the author illustrates how recognizing design-science research as a paradigm is essential and useful to the research in information systems discipline

Propelling the Potential of Enterprise Linked Data in Austria. Roadmap and Report

In times of digital transformation and considering the potential of the data-driven economy, it is crucial that data is not only made available, data sources can be trusted, but also data integrity can be guaranteed, necessary privacy and security mechanisms are in place, and data and access comply with policies and legislation. In many cases, complex and interdisciplinary questions cannot be answered by a single dataset and thus it is necessary to combine data from multiple disparate sources. However, because most data today is locked up in isolated silos, data cannot be used to its fullest potential. The core challenge for most organisations and enterprises in regards to data exchange and integration is to be able to combine data from internal and external data sources in a manner that supports both day to day operations and innovation. Linked Data is a promising data publishing and integration paradigm that builds upon standard web technologies. It supports the publishing of structured data in a semantically explicit and interlinked manner such that it can be easily connected, and consequently becomes more interoperable and useful. The PROPEL project - Propelling the Potential of Enterprise Linked Data in Austria - surveyed technological challenges, entrepreneurial opportunities, and open research questions on the use of Linked Data in a business context and developed a roadmap and a set of recommendations for policy makers, industry, and the research community. Shifting away from a predominantly academic perspective and an exclusive focus on open data, the project looked at Linked Data as an emerging disruptive technology that enables efficient enterprise data management in the rising data economy. Current market forces provide many opportunities, but also present several data and information management challenges. Given that Linked Data enables advanced analytics and decision-making, it is particularly suitable for addressing today's data and information management challenges. In our research, we identified a variety of highly promising use cases for Linked Data in an enterprise context. Examples of promising application domains include "customization and customer relationship management", "automatic and dynamic content production, adaption and display", "data search, information retrieval and knowledge discovery", as well as "data and information exchange and integration". The analysis also revealed broad potential across a large spectrum of industries whose structural and technological characteristics align well with Linked Data characteristics and principles: energy, retail, finance and insurance, government, health, transport and logistics, telecommunications, media, tourism, engineering, and research and development rank among the most promising industries for the adoption of Linked Data principles. In addition to approaching the subject from an industry perspective, we also examined the topics and trends emerging from the research community in the field of Linked Data and the Semantic Web. Although our analysis revolved around a vibrant and active community composed of academia and leading companies involved in semantic technologies, we found that industry needs and research discussions are somewhat misaligned. Whereas some foundation technologies such as knowledge representation and data creation/publishing/sharing, data management and system engineering are highly represented in scientific papers, specific topics such as recommendations, or cross-topics such as machine learning or privacy and security are marginally present. Topics such as big/large data and the internet of things are (still) on an upward trajectory in terms of attention. In contrast, topics that are very relevant for industry such as application oriented topics or those that relate to security, privacy and robustness are not attracting much attention. When it comes to standardisation efforts, we identified a clear need for a more in-depth analysis into the effectiveness of existing standards, the degree of coverage they provide with respect the foundations they belong to, and the suitability of alternative standards that do not fall under the core Semantic Web umbrella. Taking into consideration market forces, sector analysis of Linked Data potential, demand side analysis and the current technological status it is clear that Linked Data has a lot of potential for enterprises and can act as a key driver of technological, organizational, and economic change. However, in order to ensure a solid foundation for Enterprise Linked Data include there is a need for: greater awareness surrounding the potential of Linked Data in enterprises, lowering of entrance barriers via education and training, better alignment between industry demands and research activities, greater support for technology transfer from universities to companies. The PROPEL roadmap recommends concrete measures in order to propel the adoption of Linked Data in Austrian enterprises. These measures are structured around five fields of activities: "awareness and education", "technological innovation, research gaps, standardisation", "policy and legal", and "funding". Key short-term recommendations include the clustering of existing activities in order to raise visibility on an international level, the funding of key topics that are under represented by the community, and the setup of joint projects. In the medium term, we recommend the strengthening of existing academic and private education efforts via certification and to establish flagship projects that are based on national use cases that can serve as blueprints for transnational initiatives. This requires not only financial support, but also infrastructure support, such as data and services to build solutions on top. In the long term, we recommend cooperation with international funding schemes to establish and foster a European level agenda, and the setup of centres of excellence