Topics in social network analysis and network science

This chapter introduces statistical methods used in the analysis of social networks and in the rapidly evolving parallel-field of network science. Although several instances of social network analysis in health services research have appeared recently, the majority involve only the most basic methods and thus scratch the surface of what might be accomplished. Cutting-edge methods using relevant examples and illustrations in health services research are provided

Scalable Inference of Customer Similarities from Interactions Data using Dirichlet Processes

Under the sociological theory of homophily, people who are similar to one another are more likely to interact with one another. Marketers often have access to data on interactions among customers from which, with homophily as a guiding principle, inferences could be made about the underlying similarities. However, larger networks face a quadratic explosion in the number of potential interactions that need to be modeled. This scalability problem renders probability models of social interactions computationally infeasible for all but the smallest networks. In this paper we develop a probabilistic framework for modeling customer interactions that is both grounded in the theory of homophily, and is flexible enough to account for random variation in who interacts with whom. In particular, we present a novel Bayesian nonparametric approach, using Dirichlet processes, to moderate the scalability problems that marketing researchers encounter when working with networked data. We find that this framework is a powerful way to draw insights into latent similarities of customers, and we discuss how marketers can apply these insights to segmentation and targeting activities

Nonparametric Bayes Modeling of Populations of Networks

Replicated network data are increasingly available in many research fields. In connectomic applications, inter-connections among brain regions are collected for each patient under study, motivating statistical models which can flexibly characterize the probabilistic generative mechanism underlying these network-valued data. Available models for a single network are not designed specifically for inference on the entire probability mass function of a network-valued random variable and therefore lack flexibility in characterizing the distribution of relevant topological structures. We propose a flexible Bayesian nonparametric approach for modeling the population distribution of network-valued data. The joint distribution of the edges is defined via a mixture model which reduces dimensionality and efficiently incorporates network information within each mixture component by leveraging latent space representations. The formulation leads to an efficient Gibbs sampler and provides simple and coherent strategies for inference and goodness-of-fit assessments. We provide theoretical results on the flexibility of our model and illustrate improved performance --- compared to state-of-the-art models --- in simulations and application to human brain networks

Sequences of purchases in credit card data reveal life styles in urban populations

Zipf-like distributions characterize a wide set of phenomena in physics, biology, economics and social sciences. In human activities, Zipf-laws describe for example the frequency of words appearance in a text or the purchases types in shopping patterns. In the latter, the uneven distribution of transaction types is bound with the temporal sequences of purchases of individual choices. In this work, we define a framework using a text compression technique on the sequences of credit card purchases to detect ubiquitous patterns of collective behavior. Clustering the consumers by their similarity in purchases sequences, we detect five consumer groups. Remarkably, post checking, individuals in each group are also similar in their age, total expenditure, gender, and the diversity of their social and mobility networks extracted by their mobile phone records. By properly deconstructing transaction data with Zipf-like distributions, this method uncovers sets of significant sequences that reveal insights on collective human behavior.Comment: 30 pages, 26 figure

A Latent Parameter Node-Centric Model for Spatial Networks

Spatial networks, in which nodes and edges are embedded in space, play a vital role in the study of complex systems. For example, many social networks attach geo-location information to each user, allowing the study of not only topological interactions between users, but spatial interactions as well. The defining property of spatial networks is that edge distances are associated with a cost, which may subtly influence the topology of the network. However, the cost function over distance is rarely known, thus developing a model of connections in spatial networks is a difficult task. In this paper, we introduce a novel model for capturing the interaction between spatial effects and network structure. Our approach represents a unique combination of ideas from latent variable statistical models and spatial network modeling. In contrast to previous work, we view the ability to form long/short-distance connections to be dependent on the individual nodes involved. For example, a node's specific surroundings (e.g. network structure and node density) may make it more likely to form a long distance link than other nodes with the same degree. To capture this information, we attach a latent variable to each node which represents a node's spatial reach. These variables are inferred from the network structure using a Markov Chain Monte Carlo algorithm. We experimentally evaluate our proposed model on 4 different types of real-world spatial networks (e.g. transportation, biological, infrastructure, and social). We apply our model to the task of link prediction and achieve up to a 35% improvement over previous approaches in terms of the area under the ROC curve. Additionally, we show that our model is particularly helpful for predicting links between nodes with low degrees. In these cases, we see much larger improvements over previous models

The analysis of social network data: an exciting frontier for statisticians

The catalyst for this paper is the recent interest in the relationship between social networks and an individual's health, which has arisen following a series of papers by Nicholas Christakis and James Fowler on person- to-person spread of health behaviors. In this issue, they provide a detailed explanation of their methods that offers insights, justifications, and responses to criticisms [1]. In this paper, we introduce some of the key statistical methods used in social network analysis and indicate where those used by Christakis and Fowler (CF) fit into the general framework. The intent is to provide the background necessary for readers to be able to make their own evaluation of the work by CF and understand the challenges of research involving social networks. We entertain possible solutions to some of the difficulties encountered in accounting for confounding effects in analyses of peer effects and provide comments on the contributions of CF