Harnessing the power of the general public for crowdsourced business intelligence: a survey

International audienceCrowdsourced business intelligence (CrowdBI), which leverages the crowdsourced user-generated data to extract useful knowledge about business and create marketing intelligence to excel in the business environment, has become a surging research topic in recent years. Compared with the traditional business intelligence that is based on the firm-owned data and survey data, CrowdBI faces numerous unique issues, such as customer behavior analysis, brand tracking, and product improvement, demand forecasting and trend analysis, competitive intelligence, business popularity analysis and site recommendation, and urban commercial analysis. This paper first characterizes the concept model and unique features and presents a generic framework for CrowdBI. It also investigates novel application areas as well as the key challenges and techniques of CrowdBI. Furthermore, we make discussions about the future research directions of CrowdBI

Measuring Infringement of Intellectual Property Rights

© Crown Copyright 2014. You may re-use this information (excluding logos) free of charge in any format or medium, under the terms of the Open Government Licence. To view this licence, visit http://www.nationalarchives.gov. uk/doc/open-government-licence/ Where we have identified any third party copyright information you will need to obtain permission from the copyright holders concernedThe review is wide-ranging in scope and overall our findings evidence a lack of appreciation among those producing research for the high-level principles of measurement and assessment of scale. To date, the approaches adopted by industry seem more designed for internal consumption and are usually contingent on particular technologies and/or sector perspectives. Typically, there is a lack of transparency in the methodologies and data used to form the basis of claims, making much of this an unreliable basis for policy formulation. The research approaches we found are characterised by a number of features that can be summarised as a preference for reactive approaches that look to establish snapshots of an important issue at the time of investigation. Most studies are ad hoc in nature and on the whole we found a lack of sustained longitudinal approaches that would develop the appreciation of change. Typically the studies are designed to address specific hypotheses that might serve to support the position of the particular commissioning body. To help bring some structure to this area, we propose a framework for the assessment of the volume of infringement in each different area. The underlying aim is to draw out a common approach wherever possible in each area, rather than being drawn initially to the differences in each field. We advocate on-going survey tracking of the attitudes, perceptions and, where practical, behaviours of both perpetrators and claimants in IP infringement. Clearly, the nature of perpetrators, claimants and enforcement differs within each IPR but in our view the assessment for each IPR should include all of these elements. It is important to clarify that the key element of the survey structure is the adoption of a survey sampling methodology and smaller volumes of representative participation. Once selection is given the appropriate priority, a traditional offline survey will have a part to play, but as the opportunity arises, new technological methodologies, particularly for the voluntary monitoring of online behaviour, can add additional detail to the overall assessment of the scale of activity. This framework can be applied within each of the IP right sectors: copyright, trademarks,patents, and design rights. It may well be that the costs involved with this common approach could be mitigated by a syndicated approach to the survey elements. Indeed, a syndicated approach has a number of advantages in addition to cost. It could be designed to reduce any tendency either to hide inappropriate/illegal activity or alternatively exaggerate its volume to fit with the theme of the survey. It also has the scope to allow for monthly assessments of attitudes rather than being vulnerable to unmeasured seasonal impacts

Communicating with, through, and as the Recipient: Changing the Rules in Strategic Communication and Journalism

In today's world, technological innovations and societal changes are increasing both in frequency as well as in the seriousness of their effects on all parts of our day-to-day life. With that, various institutions need to reconsider the rules they adhere to when handling a crisis or communicating with consumers. This book takes a look at the trends that are shaping the communication profession of tomorrow, within the fields of strategic communication and journalism, and their consequences as well as how to implement them. The publications given consider trends such as corporate podcasts, artificial intelligence in journalism, prosumers, and possibilities of fostering resilience and corporate social listening as well as effects of the Covid-19 pandemic on dialog communication. Six individual papers, developed over the course of a research seminar at Leipzig University, give insights into the future of communication within their respective fields, focusing on communication with, through, and as the recipient. Together, they formulate implications for the practical field and future research, offering insights and pathways for communication to come

How to prevent verbal violence in football stadiums: creation of a social marketing plan for Sporting Clube de Portugal

Hoje em dia, o futebol desempenha um papel vital na nossa sociedade, pois é o desporto mais praticado e consumido no mundo. Este desporto tem a particularidade de criar laços emocionais entre o desporto em si e seus adeptos. No entanto, ao longo dos anos, essa conexão emocional entre o futebol e seus adeptos tem sido um grande problema, a violência, especialmente o abuso verbal. Com este trabalho, procuramos entender quais são os motivos da violência no futebol, qual o impacto e quais as iniciativas para combatê-lo. Após estudar alguns tópicos relacionados à violência verbal no futebol, este trabalho enfocará o aspecto do marketing social e da responsabilidade social corporativa das instituições e clubes de futebol, a fim de nos fornecer uma certa tipologia sobre como prevenir a violência verbal nos estádios de futebol. O objectivo deste trabalho será criar um plano de marketing social para o Sporting Clube de Portugal, para prevenir abusos verbais no estádio do clube.Nowadays, football plays a vital role in our society as it is the most practiced and consumed sport in the world. This sport has the particularity of creating emotional links between the sport itself and its supporters. However, over the years this emotional connection between football and its supporters has been a major problem, violence, especially verbal abuse. With this work, we seek to understand what are the reasons for violence in football, what is the impact and what are the initiatives to fight against it. After studying some topics related to verbal violence in football, this work will focus on the aspect of social marketing and the corporate social responsibility of football institutions and clubs in order to give us a certain typology on how to prevent verbal violence in football stadiums. The purpose of this work will be to create a social marketing plan for the Sporting Clube de Portugal to prevent verbal abuse in the club stadium

I BUY YOUR PRODUCT WHEN I FEEL I KNOW YOU: USING BLOG DISCLOSURE TO INFLUENCE CONSUMERS

Whilst confidence in certain companies has fallen as a result of the feeling amongst consumers that their private life has been violated, it would seem that at the same time, consumers are very eager to know more about the private life of the bloggers they follow. In return, bloggers are revealing more and more about themselves and displaying their private lives on their blogs. We show that the role of disclosure is a key determinant in consumer persuasion and that the exposure by bloggers of their private lives has a positive influence on their visitors. A quantitative study made of fashion and beauty blog enabled us to assess the impact of such disclosure on confidence in the blog, attitude towards the blog and the brand, and on the various routes to persuasion observed. The managerial implications of this research are presented in conclusion to help managers choose relevant blogs

For the girls, gays, and theys: LGBTQ+ stakeholder communication and alignment of video game brands

Queer identities have predominantly existed at the peripheries of media representation as well as communication research. Linking this research gap with the field of video games as a medium, this study examines video game companies and their strategic communication efforts toward LGBTQ+ stakeholders through critical discourse analysis with influences of queer theory. With this focus, we aim to identify how video game companies discursively construct queer identities and utilize them for strategic communication. Through the analysis of the social media and online discourses surrounding two games with queer inclusion, we show that queer branding has an influence on the way strategic communication efforts are employed throughout the year, as well as the type of content. Furthermore, we show that in our selected cases, organizations can successfully align themselves with their LGBTQ+ stakeholders by having queer inclusion at the core of their strategic communication efforts and authentic organizational practices

Social Media and the Hospitality Industry: Holding the Tiger by the Tail

Hospitality industry executives and managers have been scrambling to work through the ever-shifting maze of social media, with a goal of staying in greater touch with customers, strengthening brands, and improving sales. Presentations and panel discussions at the 2010 Cornell Hospitality Research Summit, held at the Cornell University School of Hotel Administration, made clear both the remarkable potential of a well-drawn social media strategy and the hazards of ill-considered tactics. Without doubt, a customer relationship management strategy calls for hospitality firms to be active in social media, but the question remains regarding exactly what activity is appropriate, and what will offend consumers. In particular, hospitality operators must integrate their marketing efforts with social media—a process which will require new approaches to marketing

A New Episode of Podcasting: The Strategic Implementation of Corporate Podcasts in External Communications as an Innovative On Demand Medium

Podcasts are enjoying a growing number of listeners and increasingly represent an additional channel through which companies can address target groups. Due to its on demand, time-shifting, and mobile characteristics, the medium is predestined for today‘s demanding media users. Despite their growing importance, corporate podcasts as well as their implementation remain an empirically understudied phenomenon. In order to close this research gap, 13 interviews with German podcast managers were conducted. Overall, the results reveal that the medium’s implementation along the lines of strategic communication management still needs to be developed further. Due to the novelty of the usage for organizational purposes, experience is still being gathered. Nevertheless, planning and implementation phases are already well thought through and established. Deficits, however, do exist in the analysis of the situation and in result control. Based on the weaknesses revealed, the study provides hypotheses for further quantitative testing as well as implications for practice, which should be considered to help unfold the potential of the innovative audio format, making podcasts become a tool to strengthen stakeholder relationships more widely

Factors Influencing Long-Term Adoption of Wearable Activity Trackers

Wearable technology for activity tracking has been widely adopted to support users in improving or maintaining their physical activity rates. However, while some users derive value from their trackers for a long time, others find barriers to incorporating this technology into their routines. Using an online survey focused on both ex-users and current users of activity trackers, this study investigated factors of discouragement and reasons that could contribute to long-term adoption. Subsequent interviews with a sample of ten participants were conducted to complement the understanding of the users’ experiences and their motivations. Through these approaches, the findings of this study suggest that long-term use is derived from the positive difference between the sense of usefulness and the effort necessary to maintain the continuous use of the devices

Eхperience of the Baile-Felix tourist system (Romania) for the protection and promotion of the grey seal as a brend on the Hel Peninsular (Poland)

The Pârâul Pețea Nature Reserve is located in Bihor County (Romania), in the area of the Băile-Felix rural tourist system. It has gained international popularity due to the existence of an ecosystem with thermal waters. Thermal springs are the habitat of rare fauna (Scardinius racovitzai, Melanopsis parreyssi) and flora species including the unique Nymphaea lotus var. thermalis, a tertiary relict lotus flower. Situated on the Hel Peninsula of the Baltic Sea, Hel Marine Station (HMS) is one of the most interesting tourist attractions thanks to the project aimed at the protection of the grey seal in the Polish waters. We employed a number of tools and methods (including observation and monitoring) over a period of three years for the creation of a comprehensive database. We studied the actual condition of separate elements of the two tourist systems and compared the two tourist destinations. We identified differences and similarities between the two places. The lotus flower and the grey seal have become an integral part of the local, national and international collective mentality. Special attention was paid to the causes of almost total extinction of rare species despite being indispensable elements in the promotion and rebranding of the two tourist destinations. We explored the degree of knowledge and the awareness of their value in the local mentality