New perspectives in serving customers, patients, and organizations: A Festschrift for Judit Simon

Most of us reading this book know Professor Judit Simon personally. Those who have not met her yet hopefully will be as lucky as we are and may have the chance to get to know her. Judit Simon graduated in 1974 from the former Karl Marx University of Economics. She has been working as a docent at our university since 1989. She was the director of the Institute of Marketing and Media (currently Institute of Marketing) between 2008 and 2016. One of the most important pillars of her educational activity was launching and continuously developing the course of ’Marketing research and market analysis’ (former ’Quantitative technics of marketing research’) and promoting the use of SPSS. Professor Simon is also the co-author of Naresh K. Malhotra’s marketing research book. Not only the Hungarian translations but also Hungarian case studies and status reports were added by her to the domestic edition. (...

Lincoln County multi-jurisdictional natural hazards mitigation plan prepared for Lincoln County, Depoe Bay, Lincoln City, Newport, Siletz, Toledo, Waldport and Yachats

501 pp. Maps, charts, tables, figures, illus., appendices. Published March, 2009. Captured July 8, 2009.Lincoln County developed this multi-jurisdictional Natural Hazard Mitigation Plan (Plan) in an effort to reduce future loss of life and damage to property resulting from natural hazards. This plan was developed with and for the following jurisdictions: Lincoln County, Depoe Bay, Lincoln City, Newport, Siletz, Toledo, Waldport, and Yachats. [From the Plan

Towards the two-way symmetrical communication model: the use of social media to create dialogue around brands

Social media has radically altered today's media landscape, and presents public relations practitioners with new possibilities and opportunities to promote their companies. Social media enables public relations to observe in order to find out what people need; what content they are looking for; and how your company can help them. However, will engaging in online conversations give an organisation‘s consumers a voice? Past PR models illustrate how methods of communication was established and used in the past. However, the Grunig and Hunt two-way symmetrical model creates the possibility of two-way communication (dialogue) between consumer and organisation in which the power relations are equal. By applying Web 2.0 (social media) to these models, one can explore new ways of two-way communication. Finally by applying these elements to each other, a case study can be created to prove if social media can be used to create a dialogue between consumer and organization