Studying How E-Markets Evaluation Can Enhance Trust in Virtual Business Communities

One of the major drawbacks of conducting business online is the raised level of risk associated with business transactions. Potential business partners usually have limited information about each others reliability or product / service quality before an online transaction. In this paper, we focus on the problem of selecting a trustful electronic market (e-market), in order to perform business transactions with it. In particular, we examine how the decision of selecting an appropriate e-market can be facilitated by an e-market recommendation algorithm. For this purpose, a metadata model for collecting and storing e-market evaluations from the members of a virtual business community in a reusable and interoperable manner is introduced. Then, an e-market recommendation algorithm that can synthesize existing e-market evaluations stored using the metadata model, is designed. Finally, a scenario of how the presented e-market recommendation algorithm can support a virtual agribusiness community of the organic agriculture sector is discussed.E-market, metadata, recommender system, virtual community, Institutional and Behavioral Economics, Marketing,

Investigating design features of a computer-mediated communication system

Computer-mediated communication (CMC) is increasingly used in higher education, but it is not without problems. The effectiveness of CMC depends on many factors, including the characteristics of CMC systems themselves. The research reported here therefore aimed to investigate how an educational CMC system might be improved, in order to support learning more effectively. The main context for the research was distance learning at the UK Open University (OU). A two-stage, mixed methods research approach was adopted. In the first stage, interviews and observations were carried out to explore the benefits and problems experienced by users. This revealed two major issues: information overload and lack of social presence. Information overload relates to users’ problems dealing with large numbers of messages. Social presence relates to the need for users to feel connected with each other. The second stage investigated system features aimed at addressing these issues, implemented in a prototype computer conferencing system. Features to address overload included branched message threading and user recommendations. Features to address social presence were ‘résumés’ and instant messaging. These features were evaluated using questionnaires, with several cohorts of students in an OU course. Students expressed approval of the features, although some features were not widely used. Students preferred branched threading to chronological threading because branching helped them to follow ‘conversations’. Students were uncomfortable recommending messages, feeling that the value of a message would vary between people. They were also uncomfortable using instant messaging to contact others whom they did not know. However, the awareness aspect of instant messaging provided a sense of solidarity. The research demonstrated that the problems of overload and lack of social presence are significant, and each has social aspects which must be addressed. Students’ relationships with each other affect whether and how they use the features of CMC systems. We can conclude that particular attention must be paid to the social aspects of online communication, both when designing educational CMC systems and when considering how they are used. To maximise the benefits for learning, students need to feel comfortable with each other online, and there are few short cuts to achieving this

Community Sponsorship System

In spite of the progress everywhere around the world, many children are still unable to have their basic rights of living. Child welfare services are concerned with helping vulnerable children by supporting their families and preventing problems by intervention services and tools that involve various resources. Information and Communication Technology (ICT) has a powerful capacity to transmit and deliver information besides controlling the communication. Community Sponsorship System for vulnerable children is suggested in this project by employing a Client Information System (CIS) that seeks ways to manipulate data processed by the CIS in order to assure the needs of vulnerable children and available services / resources are relevantly matched