The Lumberjack, October 14, 1955

The student newspaper of Humboldt State University.https://digitalcommons.humboldt.edu/studentnewspaper/1449/thumbnail.jp

Now again

Now Again is a participatory performance made up of a series of individual and group activities that create opportunities to notice how we fit and shift in our environment. Reflecting the dance histories of the artists, the variable dynamic possibilities of the city are brought into focus through specific ‘scores’ that, as propositions for engagement, activate simple movement patterns or observations. The aim is to allow responsive noticing of the immediate environment, but also to enliven it in unexpected ways. Individuals who are participants and observers, dedicated or incidental (passers-by), become part of the disclosure of the physical and the social. The rigid structure of the city is re-imagined as a fluid, choreographic entity invested with organic qualities. Performances move between a series of city locations, each with differing activities. Designated ‘nodes’ in the city grid (certain streets, a square, a doorway, footpath, a hole in a wall or a particular tree), have been chosen for their imaginative, affective, or energetic resonances. These are ‘mapped’ by the perambulatory, physical, sensory, and relational engagement of all participants. This is a collective dance created through noticing the feelings and patterns of the physical self in the built, natural, and social environment. In some sites, the artists perform, while in others they lead a participative performance. Ephemeral, self-led, performance experiments designed to disappear into the fabric of the city, will also be invited. A mobile app enables audience participation. The app employs GPS data to trigger information specific to that site (written prompts, sounds and scored provocations)

Spartan Daily, December 10, 1954

Volume 43, Issue 55https://scholarworks.sjsu.edu/spartandaily/12107/thumbnail.jp

Merging sport and drinking cultures through social media

The sport-alcohol-social media triumvirate presents a significant emerging issue in the fight against alcohol-related harm. This report identifies and explores how alcohol brands are using social media to connect sport’s identity, culture and camaraderie with alcohol consumption. It also reveals the main strategies undertaken by alcohol companies to achieve interaction and social activation with consumers. Purpose While considerable research has explored the public health implications of traditional alcohol advertising and sponsorship in sport, less is known about how alcohol brands interact with consumers through social media. The aim of this research was to identify and evaluate the sport-linked social media strategies employed by alcohol brands engaged in sport sponsorship. These findings provide initial data to shape discussion around harm reduction as well as recommendations for future research in relation to understanding how these strategies influence consumer attitudes and behaviours. Method This study explored sport-linked alcohol communication appearing on the most frequently used social media platforms including Facebook, YouTube and Twitter. ‘Sport-linked alcohol communication’ was considered to be any marketing communication text which referenced a specific sport or sporting organisation in its message content, or any image depicting an alcohol-related product or brand in a sport context. The focus was primarily on the major alcohol brands sponsoring the Australian Football League (AFL), the National Rugby League (NRL), and Australian Cricket during the latter part of 2013 and throughout much of 2014. The study was conducted during the active seasons of each sport, paying particular attention to the associated marketing and promotional activity during key events such as finals. The unit of analysis comprised the content of the relevant social network sites and the coding units were individual posts and images. A content analysis was used to elicit themes and images from the online text. In total six beer brands, eight wine brands and three spirit brands were considered to be involved in sport sponsorship across the sports considered, although not all of these brands engaged in social media activities to leverage their association

Xavier University Newswire

https://www.exhibit.xavier.edu/student_newspaper/3748/thumbnail.jp

Lovington Leader, 03-02-1917

https://digitalrepository.unm.edu/lovington_leader_news/1269/thumbnail.jp