Relevance-based Word Embedding

Learning a high-dimensional dense representation for vocabulary terms, also known as a word embedding, has recently attracted much attention in natural language processing and information retrieval tasks. The embedding vectors are typically learned based on term proximity in a large corpus. This means that the objective in well-known word embedding algorithms, e.g., word2vec, is to accurately predict adjacent word(s) for a given word or context. However, this objective is not necessarily equivalent to the goal of many information retrieval (IR) tasks. The primary objective in various IR tasks is to capture relevance instead of term proximity, syntactic, or even semantic similarity. This is the motivation for developing unsupervised relevance-based word embedding models that learn word representations based on query-document relevance information. In this paper, we propose two learning models with different objective functions; one learns a relevance distribution over the vocabulary set for each query, and the other classifies each term as belonging to the relevant or non-relevant class for each query. To train our models, we used over six million unique queries and the top ranked documents retrieved in response to each query, which are assumed to be relevant to the query. We extrinsically evaluate our learned word representation models using two IR tasks: query expansion and query classification. Both query expansion experiments on four TREC collections and query classification experiments on the KDD Cup 2005 dataset suggest that the relevance-based word embedding models significantly outperform state-of-the-art proximity-based embedding models, such as word2vec and GloVe.Comment: to appear in the proceedings of The 40th International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR '17

Graph-Embedding Empowered Entity Retrieval

In this research, we improve upon the current state of the art in entity retrieval by re-ranking the result list using graph embeddings. The paper shows that graph embeddings are useful for entity-oriented search tasks. We demonstrate empirically that encoding information from the knowledge graph into (graph) embeddings contributes to a higher increase in effectiveness of entity retrieval results than using plain word embeddings. We analyze the impact of the accuracy of the entity linker on the overall retrieval effectiveness. Our analysis further deploys the cluster hypothesis to explain the observed advantages of graph embeddings over the more widely used word embeddings, for user tasks involving ranking entities

Scalable Semantic Matching of Queries to Ads in Sponsored Search Advertising

Sponsored search represents a major source of revenue for web search engines. This popular advertising model brings a unique possibility for advertisers to target users' immediate intent communicated through a search query, usually by displaying their ads alongside organic search results for queries deemed relevant to their products or services. However, due to a large number of unique queries it is challenging for advertisers to identify all such relevant queries. For this reason search engines often provide a service of advanced matching, which automatically finds additional relevant queries for advertisers to bid on. We present a novel advanced matching approach based on the idea of semantic embeddings of queries and ads. The embeddings were learned using a large data set of user search sessions, consisting of search queries, clicked ads and search links, while utilizing contextual information such as dwell time and skipped ads. To address the large-scale nature of our problem, both in terms of data and vocabulary size, we propose a novel distributed algorithm for training of the embeddings. Finally, we present an approach for overcoming a cold-start problem associated with new ads and queries. We report results of editorial evaluation and online tests on actual search traffic. The results show that our approach significantly outperforms baselines in terms of relevance, coverage, and incremental revenue. Lastly, we open-source learned query embeddings to be used by researchers in computational advertising and related fields.Comment: 10 pages, 4 figures, 39th International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2016, Pisa, Ital