Customer purchase behavior prediction in E-commerce: a conceptual framework and research agenda

Digital retailers are experiencing an increasing number of transactions coming from their consumers online, a consequence of the convenience in buying goods via E-commerce platforms. Such interactions compose complex behavioral patterns which can be analyzed through predictive analytics to enable businesses to understand consumer needs. In this abundance of big data and possible tools to analyze them, a systematic review of the literature is missing. Therefore, this paper presents a systematic literature review of recent research dealing with customer purchase prediction in the E-commerce context. The main contributions are a novel analytical framework and a research agenda in the field. The framework reveals three main tasks in this review, namely, the prediction of customer intents, buying sessions, and purchase decisions. Those are followed by their employed predictive methodologies and are analyzed from three perspectives. Finally, the research agenda provides major existing issues for further research in the field of purchase behavior prediction online

Detecting Sockpuppets in Deceptive Opinion Spam

This paper explores the problem of sockpuppet detection in deceptive opinion spam using authorship attribution and verification approaches. Two methods are explored. The first is a feature subsampling scheme that uses the KL-Divergence on stylistic language models of an author to find discriminative features. The second is a transduction scheme, spy induction that leverages the diversity of authors in the unlabeled test set by sending a set of spies (positive samples) from the training set to retrieve hidden samples in the unlabeled test set using nearest and farthest neighbors. Experiments using ground truth sockpuppet data show the effectiveness of the proposed schemes.Comment: 18 pages, Accepted at CICLing 2017, 18th International Conference on Intelligent Text Processing and Computational Linguistic

Combination of linear classifiers using score function -- analysis of possible combination strategies

In this work, we addressed the issue of combining linear classifiers using their score functions. The value of the scoring function depends on the distance from the decision boundary. Two score functions have been tested and four different combination strategies were investigated. During the experimental study, the proposed approach was applied to the heterogeneous ensemble and it was compared to two reference methods -- majority voting and model averaging respectively. The comparison was made in terms of seven different quality criteria. The result shows that combination strategies based on simple average, and trimmed average are the best combination strategies of the geometrical combination

Research Directions, Challenges and Issues in Opinion Mining

Rapid growth of Internet and availability of user reviews on the web for any product has provided a need for an effective system to analyze the web reviews. Such reviews are useful to some extent, promising both the customers and product manufacturers. For any popular product, the number of reviews can be in hundreds or even thousands. This creates difficulty for a customer to analyze them and make important decisions on whether to purchase the product or to not. Mining such product reviews or opinions is termed as opinion mining which is broadly classified into two main categories namely facts and opinions. Though there are several approaches for opinion mining, there remains a challenge to decide on the recommendation provided by the system. In this paper, we analyze the basics of opinion mining, challenges, pros & cons of past opinion mining systems and provide some directions for the future research work, focusing on the challenges and issues

Microservices and Machine Learning Algorithms for Adaptive Green Buildings

In recent years, the use of services for Open Systems development has consolidated and strengthened. Advances in the Service Science and Engineering (SSE) community, promoted by the reinforcement of Web Services and Semantic Web technologies and the presence of new Cloud computing techniques, such as the proliferation of microservices solutions, have allowed software architects to experiment and develop new ways of building open and adaptable computer systems at runtime. Home automation, intelligent buildings, robotics, graphical user interfaces are some of the social atmosphere environments suitable in which to apply certain innovative trends. This paper presents a schema for the adaptation of Dynamic Computer Systems (DCS) using interdisciplinary techniques on model-driven engineering, service engineering and soft computing. The proposal manages an orchestrated microservices schema for adapting component-based software architectural systems at runtime. This schema has been developed as a three-layer adaptive transformation process that is supported on a rule-based decision-making service implemented by means of Machine Learning (ML) algorithms. The experimental development was implemented in the Solar Energy Research Center (CIESOL) applying the proposed microservices schema for adapting home architectural atmosphere systems on Green Buildings