Sports utility semiotics:a semantic differential study of symbolic potential in automobile design

The article aims to illuminate the issue of symbolic potential in postmodern society through a semiotic study of car design. In Baudrillard’s terminology, we explore the experience and sociological and psychological materiality of objects that, being above objects’ perceptible materiality, constantly modify the integrity of technological systems (Baudrillard 2005 [1968]: 6). The target concepts are analyzed through Baudrillard’s lens of symbolic capital and his technological system of objects, coupled with the method of semantic differential (SD; e.g., Osgood 1979, 1981) against the insights of Tartu semiotics. Such a complex framework helps to establish affective attitudes of the subjects towards scales selected for their perceptual saliency. The analysis is based on the responses of students in a Polish university who were administered an instrument comprising 14 concepts and 37 scales. The results of statistical analysis yield a semantic space with two factors: potency and activity/dynamism, which we shall call social prestige. At this stage of the analysis we could not determine the evaluation factor. The scales that loaded significantly showed that there is indeed an increment of perceptual saliency in both extracted factors in the case of target stimuli (pickups and SUVs)

Probability distributions of grapheme frequencies in Irish and Manx

Drawing on the work of Grzybek and colleagues on Slavic and German, this study tests three hypotheses regarding the probability distribution of grapheme frequencies in Irish and Manx. First, is the 1-displaced negative hypergeometric distribution an appropriate theoretical distribution for grapheme frequencies in these languages? Second, does the language with the larger grapheme inventory exhibit larger values of the parameter K in this distribution? Third, are the parameters K and M of the 1-displaced negative hypergeometric distribution positively related in both languages? An analysis of 32 parallel texts (16 Irish + 16 Manx) suggests that the 1-displaced negative hypergeometric distribution is an appropriate model for both languages and that the parameters K and M are positively related. However, the analysis does not support the hypothesis that the language with the larger grapheme inventory also has higher values of K. Further work needs to clarify how far this latter finding extends beyond this sample of Irish and Manx