Privacy Preserving Utility Mining: A Survey

In big data era, the collected data usually contains rich information and hidden knowledge. Utility-oriented pattern mining and analytics have shown a powerful ability to explore these ubiquitous data, which may be collected from various fields and applications, such as market basket analysis, retail, click-stream analysis, medical analysis, and bioinformatics. However, analysis of these data with sensitive private information raises privacy concerns. To achieve better trade-off between utility maximizing and privacy preserving, Privacy-Preserving Utility Mining (PPUM) has become a critical issue in recent years. In this paper, we provide a comprehensive overview of PPUM. We first present the background of utility mining, privacy-preserving data mining and PPUM, then introduce the related preliminaries and problem formulation of PPUM, as well as some key evaluation criteria for PPUM. In particular, we present and discuss the current state-of-the-art PPUM algorithms, as well as their advantages and deficiencies in detail. Finally, we highlight and discuss some technical challenges and open directions for future research on PPUM.Comment: 2018 IEEE International Conference on Big Data, 10 page

RANDOMIZATION BASED PRIVACY PRESERVING CATEGORICAL DATA ANALYSIS

The success of data mining relies on the availability of high quality data. To ensure quality data mining, effective information sharing between organizations becomes a vital requirement in today’s society. Since data mining often involves sensitive infor- mation of individuals, the public has expressed a deep concern about their privacy. Privacy-preserving data mining is a study of eliminating privacy threats while, at the same time, preserving useful information in the released data for data mining. This dissertation investigates data utility and privacy of randomization-based mod- els in privacy preserving data mining for categorical data. For the analysis of data utility in randomization model, we first investigate the accuracy analysis for associ- ation rule mining in market basket data. Then we propose a general framework to conduct theoretical analysis on how the randomization process affects the accuracy of various measures adopted in categorical data analysis. We also examine data utility when randomization mechanisms are not provided to data miners to achieve better privacy. We investigate how various objective associ- ation measures between two variables may be affected by randomization. We then extend it to multiple variables by examining the feasibility of hierarchical loglinear modeling. Our results provide a reference to data miners about what they can do and what they can not do with certainty upon randomized data directly without the knowledge about the original distribution of data and distortion information. Data privacy and data utility are commonly considered as a pair of conflicting re- quirements in privacy preserving data mining applications. In this dissertation, we investigate privacy issues in randomization models. In particular, we focus on the attribute disclosure under linking attack in data publishing. We propose efficient so- lutions to determine optimal distortion parameters such that we can maximize utility preservation while still satisfying privacy requirements. We compare our randomiza- tion approach with l-diversity and anatomy in terms of utility preservation (under the same privacy requirements) from three aspects (reconstructed distributions, accuracy of answering queries, and preservation of correlations). Our empirical results show that randomization incurs significantly smaller utility loss

Modeling the Product Space as a Network

In the market basket setting, we are given a series of transactions each composed of one or more items and the goal is to find relationships between items, usually sets of items that tend to occur in the same transaction. Association rules, a popular approach for mining such data, are limited in the ability to express complex interactions between items. Our work defines some of these limitations and addresses them by modeling the set of transactions as a network. We develop both a general methodology for analyzing networks of products, and a privacy-preserving protocol such that product network information can be securely shared among stores. In general, our network based view of transactional data is able to infer relationships that are more expressive and expansive than those produced by a typical association rules analysis

Privacy preserving data mining

A fruitful direction for future data mining research will be the development of technique that incorporates privacy concerns. Specifically, we address the following question. Since the primary task in data mining is the development of models about aggregated data, can we develop accurate models without access to precise information in individual data records? We analyze the possibility of privacy in data mining techniques in two phasesrandomization and reconstruction. Data mining services require accurate input data for their results to be meaningful, but privacy concerns may influence users to provide spurious information. To preserve client privacy in the data mining process, techniques based on random perturbation of data records are used. Suppose there are many clients, each having some personal information, and one server, which is interested only in aggregate, statistically significant, properties of this information. The clients can protect privacy of their data by perturbing it with a randomization algorithm and then submitting the randomized version. This approach is called randomization. The randomization algorithm is chosen so that aggregate properties of the data can be recovered with sufficient precision, while individual entries are significantly distorted. For the concept of using value distortion to protect privacy to be useful, we need to be able to reconstruct the original data distribution so that data mining techniques can be effectively utilized to yield the required statistics. Analysis Let xi be the original instance of data at client i. We introduce a random shift yi using randomization technique explained below. The server runs the reconstruction algorithm (also explained below) on the perturbed value zi = xi + yi to get an approximate of the original data distribution suitable for data mining applications. Randomization We have used the following randomizing operator for data perturbation: Given x, let R(x) be x+€ (mod 1001) where € is chosen uniformly at random in {-100…100}. Reconstruction of discrete data set P(X=x) = f X (x) ----Given P(Y=y) = F y (y) ---Given P (Z=z) = f Z (z) ---Given f (X/Z) = P(X=x | Z=z) = P(X=x, Z=z)/P (Z=z) = P(X=x, X+Y=Z)/ f Z (z) = P(X=x, Y=Z - X)/ f Z (z) = P(X=x)*P(Y=Z-X)/ f Z (z) = P(X=x)*P(Y=y)/ f Z (z) Results In this project we have done two aspects of privacy preserving data mining. The first phase involves perturbing the original data set using ‘randomization operator’ techniques and the second phase deals with reconstructing the randomized data set using the proposed algorithm to get an approximate of the original data set. The performance metrics like percentage deviation, accuracy and privacy breaches were calculated. In this project we studied the technical feasibility of realizing privacy preserving data mining. The basic promise was that the sensitive values in a user’s record will be perturbed using a randomizing function and an approximate of the perturbed data set be recovered using reconstruction algorithm