Implicit Social Networking: Discovery of Hidden Relationships, Roles and Communities among Consumers

AbstractThis paper proposes the implicit social networking as an innovative methodology for approaching consumers who possess information-rich user profiles based on aplethora of online services they use. An implicit social network is not explicitly built by consumers themselves, but implicitly calculated by third parties based on a level of a common interest between consumers (i.e., profile matchmaking). The analysis of aconsumer social network created in such a manner enables discovery of hidden roles, relationships and communities among consumers and represents a basis for provisioning of innovative services (e.g., personalized and/or context-aware services such as recommender systems). The implicit social networking methodology is evaluated through two pilot cases: (i) implicit social networking based on the SmartSocial platform; and (ii) implicit social networking of IPTV users. The generalizability of the implicit social networking is demonstrated through additional example aimed not at external company stakeholders (e.g., company consumers), but at internal stakeholders (i.e., company employees) through the implicit corporate social networking pilot case

Context aware advertising

IP Television (IPTV) has created a new arena for digital advertising that has not been explored to its full potential yet. IPTV allows users to retrieve on demand content and recommended content; however, very limited research has been applied in the domain of advertising in IPTV systems. The diversity of the field led to a lot of mature efforts in the fields of content recommendation and mobile advertising. The introduction of IPTV and smart devices led to the ability to gather more context information that was not subject of study before. This research attempts at studying the different contextual parameters, how to enrich the advertising context to tailor better ads for users, devising a recommendation engine that utilizes the new context, building a prototype to prove the viability of the system and evaluating it on different quality of service and quality of experience measures. To tackle this problem, a review of the state of the art in the field of context-aware advertising as well as the related field of context-aware multimedia have been studied. The intent was to come up with the most relevant contextual parameters that can possibly yield a higher percentage precision for recommending advertisements to users. Subsequently, a prototype application was also developed to validate the feasibility and viability of the approach. The prototype gathers contextual information related to the number of viewers, their age, genders, viewing angles as well as their emotions. The gathered context is then dispatched to a web service which generates advertisement recommendations and sends them back to the user. A scheduler was also implemented to identify the most suitable time to push advertisements to users based on their attention span. To achieve our contributions, a corpus of 421 ads was gathered and processed for streaming. The advertisements were displayed in reality during the holy month of Ramadan, 2016. A data gathering application was developed where sample users were presented with 10 random ads and asked to rate and evaluate the advertisements according to a predetermined criteria. The gathered data was used for training the recommendation engine and computing the latent context-item preferences. This also served to identify the performance of a system that randomly sends advertisements to users. The resulting performance is used as a benchmark to compare our results against. When it comes to the recommendation engine itself, several implementation options were considered that pertain to the methodology to create a vector representation of an advertisement as well as the metric to use to measure the similarity between two advertisement vectors. The goal is to find a representation of advertisements that circumvents the cold start problem and the best similarity measure to use with the different vectorization techniques. A set of experiments have been designed and executed to identify the right vectorization methodology and similarity measure to apply in this problem domain. To evaluate the overall performance of the system, several experiments were designed and executed that cover different quality aspects of the system such as quality of service, quality of experience and quality of context. All three aspects have been measured and our results show that our recommendation engine exhibits a significant improvement over other mechanisms of pushing ads to users that are employed in currently existing systems. The other mechanisms placed in comparison are the random ad generation and targeted ad generation. Targeted ads mechanism relies on demographic information of the viewer with disregard to his/her historical consumption. Our system showed a precision percentage of 69.70% which means that roughly 7 out of 10 recommended ads are actually liked and viewed to the end by the viewer. The practice of randomly generating ads yields a result of 41.11% precision which means that only 4 out of 10 recommended ads are actually liked by viewers. The targeted ads system resulted in 51.39% precision. Our results show that a significant improvement can be introduced when employing context within a recommendation engine. When introducing emotion context, our results show a significant improvement in case the user’s emotion is happiness; however, it showed a degradation of performance when the user’s emotion is sadness. When considering all emotions, the overall results did not show a significant improvement. It is worth noting though that ads recommended based on detected emotions using our systems proved to always be relevant to the user\u27s current mood

Privacy Preserving Threat Hunting in Smart Home Environments

The recent proliferation of smart home environments offers new and transformative circumstances for various domains with a commitment to enhancing the quality of life and experience. Most of these environments combine different gadgets offered by multiple stakeholders in a dynamic and decentralized manner, which in turn presents new challenges from the perspective of digital investigation. In addition, a plentiful amount of data records got generated because of the day to day interactions between these gadgets and homeowners, which poses difficulty in managing and analyzing such data. The analysts should endorse new digital investigation approaches to tackle the current limitations in traditional approaches when used in these environments. The digital evidence in such environments can be found inside the records of logfiles that store the historical events occurred inside the smart home. Threat hunting can leverage the collective nature of these gadgets to gain deeper insights into the best way for responding to new threats, which in turn can be valuable in reducing the impact of breaches. Nevertheless, this approach depends mainly on the readiness of smart homeowners to share their own personal usage logs that have been extracted from their smart home environments. However, they might disincline to employ such service due to the sensitive nature of the information logged by their personal gateways. In this paper, we presented an approach to enable smart homeowners to share their usage logs in a privacy preserving manner. A distributed threat hunting approach has been developed to permit the composition of diverse threat classes without revealing the logged records to other involved parties. Furthermore, a scenario was proposed to depict a proactive threat Intelligence sharing for the detection of potential threats in smart home environments with some experimental results.Comment: In Proc. the International Conference on Advances in Cyber Security, Penang, Malaysia, July 201

A fog based middleware for automated compliance with OECD privacy principles in Internet of Healthcare Things

Cloud-based healthcare service with the Internet of Healthcare Things (IoHT) is a model for healthcare delivery for urban areas and vulnerable population that utilizes the digital communications and the IoHT to provide flexible opportunities to transform all the health data into workable, personalized health insights, and help attain wellness outside the traditional hospital setting. This model of healthcare Web services acts like a living organism, taking advantage of the opportunities afforded by running in cloud infrastructure to connect patients and providers anywhere and anytime to improve the quality of care, with the IoHT, acting as a central nervous system for this model that measures patients' vital statistics, constantly logging their health data, and report any abnormalities to the relevant healthcare provider. However, it is crucial to preserve the privacy of patients while utilizing this model so as to maintain their satisfaction and trust in the offered services. With the increasing number of cases for privacy breaches of healthcare data, different countries and corporations have issued privacy laws and regulations to define the best practices for the protection of personal health information. The health insurance portability and accountability act and the privacy principles established by the Organization for Economic Cooperation and Development (OECD) are examples of such regulation frameworks. In this paper, we assert that utilizing the cloud-based healthcare services to generate accurate health insights are feasible, while preserving the privacy of the end-users' sensitive health information, which will be residing on a clear form only on his/her own personal gateway. To support this claim, the personal gateways at the end-users' side will act as intermediate nodes (called fog nodes) between the IoHT devices and the cloud-based healthcare services. In such solution, these fog nodes will host a holistic privacy middleware that executes a two-stage concealment process within a distributed data collection protocol that utilizes the hierarchical nature of the IoHT devices. This will unburden the constrained IoHT devices from performing intensive privacy preserving processes. Additionally, the proposed solution complies with one of the common privacy regulation frameworks for fair information practice in a natural and functional way-which is OECD privacy principles. We depicted how the proposed approach can be integrated into a scenario related to preserving the privacy of the users' health data that is utilized by a cloud-based healthcare recommender service in order to generate accurate referrals. Our holistic approach induces a straightforward solution with accurate results, which are beneficial to both end-users and service providers

FamTV : an architecture for presence-aware personalized television

Since the advent of the digital era, the traditional TV scenario has rapidly evolved towards an ecosystem comprised of a myriad of services, applications, channels, and contents. As a direct consequence, the amount of available information and configuration options targeted at today's end consumers have become unmanageable. Thus, personalization and usability emerge as indispensable elements to improve our content-overloaded digital homes. With these requirements in mind, we present a way to combine content adaptation paradigms together with presence detection in order to allow a seamless and personalized entertainment experience when watching TV.This work has been partially supported by the Community of Madrid (CAM), Spain under the contract number S2009/TIC-1650.Publicad

A distributed collaborative platform for personal health profiles in patient-driven health social network

Health social networks (HSNs) have become an integral part of healthcare to augment the ability of people to communicate, collaborate, and share information in the healthcare domain despite obstacles of geography and time. Doctors disseminate relevant medical updates in these platforms and patients take into account opinions of strangers when making medical decisions. This paper introduces our efforts to develop a core platform called Distributed Platform for Health Profiles (DPHP) that enables individuals or groups to control their personal health profiles. DPHP stores user's personal health profiles in a non-proprietary manner which will enable healthcare providers and pharmaceutical companies to reuse these profiles in parallel in order to maximize the effort where users benefit from each usage for their personal health profiles. DPHP also facilitates the selection of appropriate data aggregators and assessing their offered datasets in an autonomous way. Experimental results were described to demonstrate the proposed search model in DPHP. Multiple advantages might arise when healthcare providers utilize DPHP to collect data for various data analysis techniques in order to improve the clinical diagnosis and the efficiency measurement for some medications in treating certain diseases