Spilling Over and Crowding Out: The Effects of Public Sector/Private Sector Convergence and Competition, in the Provision of Public Goods

This paper develops an original model of product differentiation, to contribute to the debate about theregulation and finance of public television. It goes beyond the conventional analysis in this topic, byshowing the spill-over effects that a public broadcaster can have upon commercial broadcasters. It showshow the existence of a publicly-financed, free-to-air channel (such as the BBC) can affect the behaviour ofadvertiser-financed, free-to-air channels (such as the ITV). In particular, it shows what happens if theoutput of the public channel converges with that offered by private firms, so that it becomes lessdistinctive; and or it introduces advertising.These are timely issues, given the extent to which public broadcasters are increasingly criticised forseeking popularity, losing distinctiveness, and in many cases, introducing advertising. These tensions arebeing felt in the television sectors of virtually every country of the world. To illustrate these and otherquestions of this nature, we develop a model that clarifies the interplay of the key issues. Moreover, themodel has wider parallels to other sectors where services are also offered free at the point of access, butfinanced by advertising. The most obvious example is the internet.The following pages therefore develop an original model of product differentiation in two dimensions,following the tradition of Hotelling and Cournot competition. The horizontal product attribute is programmequality or type, and the vertical attribute is level of advertising. Broadcasters compete for viewers byaltering their levels of advertising. The second novelty of this model is its pricing scheme, which capturesthe unusual nature of television advertising markets. Channels sell quantities of airtime to advertisers, theunit price of which is determined by the number of viewers. Relative demand therefore plays the role ofprice in a Cournot model, except there can be different prices for diffspatial competition, product differentiation, television, advertising.

Shopping For Privacy: How Technology in Brick-and-Mortar Retail Stores Poses Privacy Risks for Shoppers

As technology continues to rapidly advance, the American legal system has failed to protect individual shoppers from the technology implemented into retail stores, which poses significant privacy risks but does not violate the law. In particular, I examine the technologies implemented into many brick-and-mortar stores today, many of which the average everyday shopper has no idea exists. This Article criticizes these technologies, suggesting that many, if not all of them, are questionable in their legality taking advantage of their status in a legal gray zone. Because the American judicial system cannot adequately protect the individual shopper from these questionable privacy practices, I call upon the Federal Trade Commission, the de facto privacy regulator in the United States, to increase its policing of physical retail stores to protect the shopper from any further harm

What can food policy do to redirect the diet transition?

"The dietary transition in the developing world is accelerating toward an increased burden of chronic disease. It is increasing human mortality and disease burdens, and it is lowering economic productivity. The dietary transition is driven by changing preferences fueled by growing incomes, changing relative prices, urbanization, and food technology and distribution systems. This paper identifies policy options from the food supply and demand sides that can influence the transition toward increasingly healthy outcomes. These options have had mixed success in industrialized countries, and the policy tradeoffs in the developing world will be even more complicated. Additional technical research is needed to assess competing risks and help develop policy options. There is also a need for research to engage different actors in the policymaking process. In a debate in which much is at stake, there is a potentially powerful role for researchers to bring these actors to the table. In the end, this may help improve the decisionmaking processes underlying food policies that aim to redirect the diet transition toward healthier outcomes. " Authors' Abstract

Rethinking Marketing Programs for Emerging Markets

We point to a fundamental inconsistency in the emerging market strategies of multinational firms. On the one hand, they seek billions of new consumers in the emerging markets of China, India, Indonesia, and Latin America; on the other, their marketing programs are scarcely adapted for these markets. The result is low market penetration, low market shares, and poor profitability. These multinationals are trapped by their own devices in gilded cages, serving the affluent few and ignoring the potential of billions of new consumers that attracted them in the first place. In this paper, we propose that, in order to attract billions of new consumers, the marketing programs of multinationals need to be rethought from the ground up. We identify three key factors that characterize emerging markets: (1) low incomes, (2) variability in consumers and infrastructure, and (3) the relative cheapness of labor, which is often substituted for capital. We draw on numerous case studies from around the world to illustrate how to incorporate these realities into marketing programs. We conclude with a discussion of the implications of such an approach for the multinational's core strategic assumptions.http://deepblue.lib.umich.edu/bitstream/2027.42/39704/3/wp320.pd

Innovations and Progress in Seafood Demand and Market Analysis

The purpose of this paper is to review several economic studies which present a spectrum of interesting and creative approaches to analyzing the market for fish and seafood. These studies form a basis from which to offer recommendations for further improving analysis of fish demand and markets. We do so in an effort to advocate the potential of this area of research in the decisions which promote efficient use of the world's fisheries resources. Each of the reviewed approaches has its merits and limitations, depending on the issue at hand, quality of the data and skills of the researcher. The approaches are categorized as either demand studies following more traditional commodity market analysis methods or as market research studies.seafood, demand, marketing, international trade, Demand and Price Analysis, Environmental Economics and Policy, International Relations/Trade, Resource /Energy Economics and Policy,

Does public service broadcasting serve the public? The future of television in the changing media landscape

The media landscape is subject to substantial technological change. In this Discussion Paper, we analyse how technological trends affect the economic rationale for PSB. After identifying the aims and nature of PSB, we derive eight possible market failures from the specific economic characteristics of information. The changing relevance of these market failures is subsequently discussed in the light of the technological changes. Based on this analysis, we argue that public service broadcasting (PSB) for the digital age should be light in the sense that it has a much smaller mandate. The main reason for this conclusion is that, due to technological developments, many market failures in the broadcasting industry are no longer relevant. The broadcasting market thus functions more and more like a normal market. This implies that the allocation tends to the efficient outcome, as long as consumer valuation is properly accounted for. This is not the case when there are externalities and possibly not when it comes to valuing quality. In the presence of these market failures, an efficient allocation is not warranted in the broadcasting industry. It is these remaining market failures that give a future PSB a right to exist.

Exploring the stigma of food stamps

This paper reports on theoretical research into the effect of stigma and social norms on policy outcomes of the Food Stamp program, in particular the effect on the caseload. As a general rule, it is impossible to predict whether norms will amplify or dampen the response of caseloads to any given policy intervention. Sometimes they have an effect, sometimes they do not. Much depends on whether the norms themselves change very much in response to policy changes. Social feedback (each norm violation encourages more violations) makes policy predictions uncertain. It can translate very small shocks into very large changes in the caseload. Norm systems can collapse abruptly. Norms can alleviate administrative problems involving targeting, since norms can define "true need" in a social sense and allow all of the truly needy to claim benefits. Eligible nonparticipants are viewed as "not needy" in the social sense, though they may be needy according to objective criteria. Norms may also lessen a program's incentive effects (against work, for example). Norms may exacerbate administrative problems involving resource availability. To the extent that program eligibility differs from socially defined need, the program will be unpopular. Norms also add considerable uncertainty to the environment of policy planning and execution. Policymakers who hope to reduce the influence of stigma on program resources and administration should consider localizing program eligibility rules, so that the rules correspond more closely to social definitions of need. Intense, broad-based local outreach efforts may also reduce stigma's power.

Dollar-Off or Percent-Off? Discount Framing, Construal Levels, and Advertising Appeals

In two studies, the authors reveal how consumers react to marketing messages when two commonly used promotional tactics – price discounts and advertising messages – are synergized. Building on construal level theory, Study 1 shows how dollar-off discount framings (“Buy 2, get $10 off”) trigger low-level construal, while percent-off discount framings (“Buy 2, Get 50% off”) activate high-level construal. Study 2 demonstrates that congruent levels are matched when dollar-off discount appeals are paired with attribute appeals and when percent-off appeals are paired with benefit appeals, leading to more effective marketing communications

Investigating the Value of Privacy in Online Social Networks: Conjoint Analysis

Popularity of Online Social Networks has been recently overshadowed by the privacy problems they pose. Users are getting increasingly vigilant concerning information they disclose and are strongly opposing the use of their information for commercial purposes. Nevertheless, as long as the network is offered to users for free, providers have little choice but to generate revenue through personalized advertising to remain financially viable. Our study empirically investigates the ways out of this deadlock. Using conjoint analysis we find that privacy is indeed important for users. We identify three groups of users with different utility patterns: Unconcerned Socializers, Control-conscious Socializers and Privacy-concerned. Our results provide relevant insights into how network providers can capitalize on different user preferences by specifically addressing the needs of distinct groups in the form of various premium accounts. Overall, our study is the first attempt to assess the value of privacy in monetary terms in this context