A Segmentation Study of Digital Pirates and Understanding the Effectiveness of Targeted Anti-Piracy Communication

The objective of this study is to improve the effectiveness of anti-piracy educational strategies by identifying unique digital pirate segments and delivering personalized campaign messages to the target audiences. In the first study, we introduced a segmentation study of digital pirates based on different types of risks involved in pirating activities. We identify four digital pirate segments (anti-pirates, hard-core pirates, performance-sensitive pirates, and finance-sensitive pirates), each demonstrating distinctive characteristics. Further profiling of the segments revealed different risk perceptions regarding gender and piracy experience. In the second study, we conduct an experiment to test the effects of targeted campaign messages for the newly identified pirating segments. Our results show that targeted piracy campaign messages have a significantly higher message persuasiveness, while they damage the attitude towards piracy. However, we found that the targeted piracy campaign messages have a marginal effect on changing the intention to pirate. Findings from this study offer useful implications for the design and implementation of anti-piracy educational campaigns. This article was published Open Access through the CCU Libraries Open Access Publishing Fund. The article was first published in the Journal of Theoretical and Applied Electronic Commerce Research: https://doi.org/10.3390/jtaer1803007

Unethical internet behaviour among students in high education institutions: a systematic literature review

The modern internet era has several advantages and disadvantages, including the advent of immoral Internet conduct in addition to better, quicker, and increased working capacity in less time. Even though the area of study on unethical Internet activity has advanced, systematic literature reviews from a comprehensive perspective on unethical Internet behaviour among university students are still lacking. As a result, this systematic literature will provide theoretical foundation that address the following research questions: RQ1-How are unethical Internet behaviours among university students classified; RQ2-What are the various theoretical lenses that are used in unethical Internet behaviour research; RQ3-What demographic and risk factors are involved in unethical Internet behaviour research; and RQ4-What are the challenges and research opportunities for unethical Internet behaviour research within university settings? To respond to a formulated set of research questions, a total of 64 publications that were published between 2010 and 2020 underwent a systematic review. The study illustrates how university students’ unethical Internet activity is categorised. This study offers a comprehensive grasp of the factors that affect unethical Internet behaviour and an overview of the theories that have been utilised to explain and forecast unethical Internet behaviours in this sector. This study discusses literature gaps for future research to contribute to human ethical behavioural studies

Predictors of digital piracy among Turkish undergraduate students

WOS: 000438480500019Unauthorized downloading or duplication of copyrighted software has been a serious financial and ethical concern. Thus, the current research addressed predictors of digital piracy across two Turkish undergraduate samples. In Study 1, two structural models were tested with 465 students. Latent variables of interest were measured through 21 indicators to address past piracy, present piracy, prosecution risk and piracy attitudes. Followed by the confirmation of the factor structure, two structural models were retained. In the first model, perceived likelihood of prosecution decreased piracy through full mediation of attitudes, whereas past piracy decreased it through partial mediation of attitudes. In the second model, both variables explained current piracy through full mediation of attitudes. In Study 2, 12 social desirability items were added to current measures and tested with a new group (n = 190). The measurement model was confirmed. While prosecution risk and social desirability was related, their contribution to current piracy behaviors was not significant. The links between past and present piracy and attitudes were still strong