Attention on Weak Ties in Social and Communication Networks

Granovetter's weak tie theory of social networks is built around two central hypotheses. The first states that strong social ties carry the large majority of interaction events; the second maintains that weak social ties, although less active, are often relevant for the exchange of especially important information (e.g., about potential new jobs in Granovetter's work). While several empirical studies have provided support for the first hypothesis, the second has been the object of far less scrutiny. A possible reason is that it involves notions relative to the nature and importance of the information that are hard to quantify and measure, especially in large scale studies. Here, we search for empirical validation of both Granovetter's hypotheses. We find clear empirical support for the first. We also provide empirical evidence and a quantitative interpretation for the second. We show that attention, measured as the fraction of interactions devoted to a particular social connection, is high on weak ties --- possibly reflecting the postulated informational purposes of such ties --- but also on very strong ties. Data from online social media and mobile communication reveal network-dependent mixtures of these two effects on the basis of a platform's typical usage. Our results establish a clear relationships between attention, importance, and strength of social links, and could lead to improved algorithms to prioritize social media content

Seminar Users in the Arabic Twitter Sphere

We introduce the notion of "seminar users", who are social media users engaged in propaganda in support of a political entity. We develop a framework that can identify such users with 84.4% precision and 76.1% recall. While our dataset is from the Arab region, omitting language-specific features has only a minor impact on classification performance, and thus, our approach could work for detecting seminar users in other parts of the world and in other languages. We further explored a controversial political topic to observe the prevalence and potential potency of such users. In our case study, we found that 25% of the users engaged in the topic are in fact seminar users and their tweets make nearly a third of the on-topic tweets. Moreover, they are often successful in affecting mainstream discourse with coordinated hashtag campaigns.Comment: to appear in SocInfo 201

Multichannel Attention Network for Analyzing Visual Behavior in Public Speaking

Public speaking is an important aspect of human communication and interaction. The majority of computational work on public speaking concentrates on analyzing the spoken content, and the verbal behavior of the speakers. While the success of public speaking largely depends on the content of the talk, and the verbal behavior, non-verbal (visual) cues, such as gestures and physical appearance also play a significant role. This paper investigates the importance of visual cues by estimating their contribution towards predicting the popularity of a public lecture. For this purpose, we constructed a large database of more than $1800$ TED talk videos. As a measure of popularity of the TED talks, we leverage the corresponding (online) viewers' ratings from YouTube. Visual cues related to facial and physical appearance, facial expressions, and pose variations are extracted from the video frames using convolutional neural network (CNN) models. Thereafter, an attention-based long short-term memory (LSTM) network is proposed to predict the video popularity from the sequence of visual features. The proposed network achieves state-of-the-art prediction accuracy indicating that visual cues alone contain highly predictive information about the popularity of a talk. Furthermore, our network learns a human-like attention mechanism, which is particularly useful for interpretability, i.e. how attention varies with time, and across different visual cues by indicating their relative importance

Predicting Successful Memes using Network and Community Structure

We investigate the predictability of successful memes using their early spreading patterns in the underlying social networks. We propose and analyze a comprehensive set of features and develop an accurate model to predict future popularity of a meme given its early spreading patterns. Our paper provides the first comprehensive comparison of existing predictive frameworks. We categorize our features into three groups: influence of early adopters, community concentration, and characteristics of adoption time series. We find that features based on community structure are the most powerful predictors of future success. We also find that early popularity of a meme is not a good predictor of its future popularity, contrary to common belief. Our methods outperform other approaches, particularly in the task of detecting very popular or unpopular memes.Comment: 10 pages, 6 figures, 2 tables. Proceedings of 8th AAAI Intl. Conf. on Weblogs and social media (ICWSM 2014