ONLINE PUBLIC RELATIONS BINUS UNIVERSITY : CORPORATE BRANDING BINUS UNIVERSITY DI MEDIA SOSIAL

Corporate branding is not only required for a company, but also for universities like Binus University. Along with the development of communication technology, today many branding process is done through social media. A wide range of social media is used in the branding process. Online Public Relations Binus University uses social media like Facebook, Twitter, Instagram, and Youtube for Corporate Branding.The focus of research in this research is how corporate branding Binus University in Social Media. Phenomena to be studied are as follows: 1) How Online Public Relations Binus University using social media for corporate branding; 2) How to model corporate branding of Binus University in Social Media. Researchers use qualitative research methods with a virtual ethnography approach. In addition to virtual ethnography, researchers also used the dragonfly effect model. Virtual etnography is used because of its online research location, while the dragonfly effect model is used to analyze content and message design in social media. The results show that online public relations uses social media as a means of promotion, as a miniature campus environment, as a network of relations, as the existence of the campus, as well as the work and recognition of the world. From the use of social media, researchers make 3 (three) corporate branding model, namely vision model, cultural model, and image model. Keyword : Corporate branding, virtual ethnography, social media, dragonfly effect mode

The challenge of evaluating player experience in Tabletop Role-Playing Games

Tabletop Role-Playing Games (TTRPGs) offer players the opportunity to form imaginary gameworlds and stories within them, create community, solve problems, and explore identity. Designers and researchers have tried to identify how aspects of TTRPGs facilitate collaboration, immersion, creativity, and more. However, there has been no attempt to develop a formal assessment methodology for player experience during TTRPG play. This paper argues that evaluating TTRPG players’ experience can provide vital data for Game Masters to improve on their future games, for players to reflect on their experience, and for TTRPG designers or event organizers to collect and compare data. As a first step towards developing such an evaluation method, we identify important dimensions of TTRPG play that can be meaningful to track and actionable to improve upon. Moreover, we review player experience dimensions and evaluation methods in digital games, and explore similarities and differences with TTRPGs.peer-reviewe

Player-character dynamics in multi-player role playing games

This paper presents the results of a comprehensive empirical study of the impact of integrating complex game characters in multi-player Role Playing Games across tabletop and digital formats. Players were provided with characters that had detailed background history, personality and goals. Player and character personality were assessed using the Extended Personal Attributes Questionnaire (EPAQ) and further questionnaires administered to measure player enjoyment and the player-character relationship. Results include a high level of player enjoyment across all formats, a high correlation between enjoyment and player engagement with their character and no correlation between enjoyment and similarity between player and character personality.9 page(s