Factors Affecting Consumers' Attitudes Towards SMS Advertising

This paper aims to investigate the factors that have positive effects on the attitudes of the Palestinian consumers towards SMS advertising. The questionnaire was distributed randomly to 475 students of Islamic University of Gaza (IUG). The results show that Entertainment, relevancy, non-irritation and credibility have significant positive effects on consumers' attitudes towards SMS adverts. Yet, credibility is the strongest factor. However, informativeness doesn’t have a significant effect on the consumers’ attitudes towards SMS advertising. Furthermore, gender affects the consumers’ attitude towards SMS advertising. In fact, Male students are more affected by the SMS adverts. The results can help marketers to effectively design the SMS advertising campaigns. Associations can use the results to develop the interactions with the society and the targeted groups. Keywords: Mobile marketing, SMS advertising, consumers’ attitude, Palestin

Factors affecting consumer's attitudes toward mobile marketing

This study aims to investigate the "factors affecting Saudi consumer's attitudes toward acceptance of the mobile marketing". The researcher tries to develop and test a model to achieve the dissertation's objectives. The study focuses on four independent variables to achieve the objective of this study which are: Customer satisfaction for the content of the advertising message, Customer trust for the content of the advertising message, the Value  and the utility of the offers that are  provided by the advertising message,  brand of the products that are offered by the  advertising message.  Data were collected from a convenience sample using a questionnaire. The data are analyzed using several statistical techniques to test the stated hypotheses. Multiple regression analysis is used to find the effect of the independent variables on the dependent variable. The result confirm that all the independent variables had a significant effect on Saudi consumer's attitudes toward acceptance mobile marketing. Recommendations for future research, marketing implications, and limitations of this study are proposed. Key words: mobile marketing, customer attitudes, SMS

Spartan Daily, May 3, 2000

Volume 114, Issue 62https://scholarworks.sjsu.edu/spartandaily/9559/thumbnail.jp

Designing a Repeatable Collaboration Method for Setting Up Emerging Value Systems for New Technology Fields

Nowadays, even large multinational enterprises must collaborate with other companies when creating and mobilizing new technology applications. They might not possess all the capabilities needed or they might even find it economically unfeasible to internally master all the relevant value activities in a traditional value chain. Thus, new technology business fields are increasingly being formed by networked value systems. However, there are no established management practices on how to instigate and nurture emerging value systems. In this design science research, we will develop and test a repeatable collaboration method for setting up an emerging value system in a new technology field. We will apply collaboration engineering as the design approach and group support systems as a technique when developing our process artefact. The agenda setting is performed collaboratively by finding out the major barriers facing the birth of a new field, and the actions needed to overcome those barriers. We will apply our method to mobile marketing. We found that the use of a carefully designed ICT-enabled collaboration method can facilitate the stakeholders in an emerging field to work together and provide initiatives towards the creation of a new value system. The developed collaboration method is also repeatable and easily transferable to emerging technology-based businesses other than mobile marketing

Little Village Sept. 2-15, 2015

https://ir.uiowa.edu/littlevillage/1182/thumbnail.jp

Otter Realm, October 13, 2005, Vol. 12 No. 3

Sleepy Seaside town to be revamped -- Bars to donate soft drinks for designated drivers -- News: Fighting against cancer -- CSUMB bookstore online: preorder available -- New wave of car thefts hits CSUMB -- Blood drive comes to campus -- Student tased in fight on Princeton -- Sports: Real life fantasy football -- Women\u27s volley ball makeover -- High rollers: hockey club begins tournaments -- They\u27re the otter dance team, not cheerleaders -- After midnight: Late Night with the Otters -- Arts & Essence: A grand afaire if ye have the loot -- BatBoy makes mark on Western Stage Theatre -- The screaming sky of the Salinas Air Show -- Whale watching blues -- The Realm gets high in stunt helicopter -- Miss Epilepsy loves to shop -- Adam\u27s Pics, The Daddy of Rock \u27N\u27 Roll, Wesley the Sublime -- Public access television protects First Amendment -- Dining Commons delivers delicious delights -- Opinion: Letters to the Editor: Rape too serious for Realm to handle -- Scenes in movie Crash are no joke -- Otter Oops -- Campus Life: Where does your money go?https://digitalcommons.csumb.edu/otterrealm/1133/thumbnail.jp