A qualitative study of stakeholders' perspectives on the social network service environment

Over two billion people are using the Internet at present, assisted by the mediating activities of software agents which deal with the diversity and complexity of information. There are, however, ethical issues due to the monitoring-and-surveillance, data mining and autonomous nature of software agents. Considering the context, this study aims to comprehend stakeholders' perspectives on the social network service environment in order to identify the main considerations for the design of software agents in social network services in the near future. Twenty-one stakeholders, belonging to three key stakeholder groups, were recruited using a purposive sampling strategy for unstandardised semi-structured e-mail interviews. The interview data were analysed using a qualitative content analysis method. It was possible to identify three main considerations for the design of software agents in social network services, which were classified into the following categories: comprehensive understanding of users' perception of privacy, user type recognition algorithms for software agent development and existing software agents enhancement

Informed Consent to Address Trust, Control, and Privacy Concerns in User Profiling

More and more, services and products are being personalised or\ud tailored, based on user-related data stored in so called user profiles or user\ud models. Although user profiling offers great benefits for both organisations and\ud users, there are several psychological factors hindering the potential success of user profiling. The most important factors are trust, control and privacy\ud concerns. This paper presents informed consent as a means to address the\ud hurdles trust, control, and privacy concerns pose to user profiling

Designing ambient intelligent scenarios to promote discussion of human values

Ambient technology evokes a near future in which humans will be surrounded by ‘always-on’, unobtrusive, interconnected intelligent objects. Always connected raises concern over human values. This study uses a privacy and trust framework to evaluate two Aml scenarios one health related and the other to the everyday task of shopping. Findings are discussed in relation to dimensions of trust, privacy and the impact upon human values

Tumult and turmoil : privacy in an ambient world

Ambient Intelligence (AmI) and ubiquitous computing allow us to consider a future where computation is embedded into our daily social lives. This vision raises its own important questions. Our own interest in privacy predates this impending vision, but nonetheless holds a great deal of relevance there. As a result, we have recently conducted a wide reaching study of people’s attitudes to potential AmI scenarios with a view to eliciting their privacy concerns. The approach and findings will be discussed

Habitual Disclosure: Routine, Affordance and the Ethics of Young Peoples Social Media Data Surveillance

Drawing on findings from qualitative interviews and photo elicitation, this paper explores young people’s experiences of breaches of trust with social media platforms and how comfort is re-established despite continual violations. It provides rich qualitative accounts of users habitual relations with social media platforms. In particular, we seek to trace the process by which online affordances create conditions in which ‘sharing’ is regarded as not only routine and benign but pleasurable. Rather it is the withholding of data that is abnormalised. This process has significant implications for the ethics of data collection by problematising a focus on ‘consent’ to data collection by social media platforms. Active engagement with social media, we argue, is premised on a tentative, temporary, shaky trust that is repeatedly ruptured and repaired. We seek to understand the process by which violations of privacy and trust in social media platforms are remediated by their users and rendered ordinary again through everyday habits. We argue that the processes by which users become comfortable with social media platforms, through these routines, calls for an urgent reimagining of data privacy beyond the limited terms of consent

Mining social network data for personalisation and privacy concerns: A case study of Facebook’s Beacon

This is the post-print version of the final published paper that is available from the link below.The popular success of online social networking sites (SNS) such as Facebook is a hugely tempting resource of data mining for businesses engaged in personalised marketing. The use of personal information, willingly shared between online friends' networks intuitively appears to be a natural extension of current advertising strategies such as word-of-mouth and viral marketing. However, the use of SNS data for personalised marketing has provoked outrage amongst SNS users and radically highlighted the issue of privacy concern. This paper inverts the traditional approach to personalisation by conceptualising the limits of data mining in social networks using privacy concern as the guide. A qualitative investigation of 95 blogs containing 568 comments was collected during the failed launch of Beacon, a third party marketing initiative by Facebook. Thematic analysis resulted in the development of taxonomy of privacy concerns which offers a concrete means for online businesses to better understand SNS business landscape - especially with regard to the limits of the use and acceptance of personalised marketing in social networks

Trust and Privacy Permissions for an Ambient World

Ambient intelligence (AmI) and ubiquitous computing allow us to consider a future where computation is embedded into our daily social lives. This vision raises its own important questions and augments the need to understand how people will trust such systems and at the same time achieve and maintain privacy. As a result, we have recently conducted a wide reaching study of people’s attitudes to potential AmI scenarios with a view to eliciting their privacy concerns. This chapter describes recent research related to privacy and trust with regard to ambient technology. The method used in the study is described and findings discussed

Online privacy: towards informational self-determination on the internet : report from Dagstuhl Perspectives Workshop 11061

The Dagstuhl Perspectives Workshop "Online Privacy: Towards Informational Self-Determination on the Internet" (11061) has been held in February 6-11, 2011 at Schloss Dagstuhl. 30 participants from academia, public sector, and industry have identified the current status-of-the-art of and challenges for online privacy as well as derived recommendations for improving online privacy. Whereas the Dagstuhl Manifesto of this workshop concludes the results of the working groups and panel discussions, this article presents the talks of this workshop by their abstracts

Alter ego, state of the art on user profiling: an overview of the most relevant organisational and behavioural aspects regarding User Profiling.

This report gives an overview of the most relevant organisational and\ud behavioural aspects regarding user profiling. It discusses not only the\ud most important aims of user profiling from both an organisation’s as\ud well as a user’s perspective, it will also discuss organisational motives\ud and barriers for user profiling and the most important conditions for\ud the success of user profiling. Finally recommendations are made and\ud suggestions for further research are given