Data Mining Algorithms for Internet Data: from Transport to Application Layer

Nowadays we live in a data-driven world. Advances in data generation, collection and storage technology have enabled organizations to gather data sets of massive size. Data mining is a discipline that blends traditional data analysis methods with sophisticated algorithms to handle the challenges posed by these new types of data sets. The Internet is a complex and dynamic system with new protocols and applications that arise at a constant pace. All these characteristics designate the Internet a valuable and challenging data source and application domain for a research activity, both looking at Transport layer, analyzing network tra c flows, and going up to Application layer, focusing on the ever-growing next generation web services: blogs, micro-blogs, on-line social networks, photo sharing services and many other applications (e.g., Twitter, Facebook, Flickr, etc.). In this thesis work we focus on the study, design and development of novel algorithms and frameworks to support large scale data mining activities over huge and heterogeneous data volumes, with a particular focus on Internet data as data source and targeting network tra c classification, on-line social network analysis, recommendation systems and cloud services and Big data

Scalable aggregation predictive analytics: a query-driven machine learning approach

We introduce a predictive modeling solution that provides high quality predictive analytics over aggregation queries in Big Data environments. Our predictive methodology is generally applicable in environments in which large-scale data owners may or may not restrict access to their data and allow only aggregation operators like COUNT to be executed over their data. In this context, our methodology is based on historical queries and their answers to accurately predict ad-hoc queries’ answers. We focus on the widely used set-cardinality, i.e., COUNT, aggregation query, as COUNT is a fundamental operator for both internal data system optimizations and for aggregation-oriented data exploration and predictive analytics. We contribute a novel, query-driven Machine Learning (ML) model whose goals are to: (i) learn the query-answer space from past issued queries, (ii) associate the query space with local linear regression & associative function estimators, (iii) define query similarity, and (iv) predict the cardinality of the answer set of unseen incoming queries, referred to the Set Cardinality Prediction (SCP) problem. Our ML model incorporates incremental ML algorithms for ensuring high quality prediction results. The significance of contribution lies in that it (i) is the only query-driven solution applicable over general Big Data environments, which include restricted-access data, (ii) offers incremental learning adjusted for arriving ad-hoc queries, which is well suited for query-driven data exploration, and (iii) offers a performance (in terms of scalability, SCP accuracy, processing time, and memory requirements) that is superior to data-centric approaches. We provide a comprehensive performance evaluation of our model evaluating its sensitivity, scalability and efficiency for quality predictive analytics. In addition, we report on the development and incorporation of our ML model in Spark showing its superior performance compared to the Spark’s COUNT method

Data Mining Techniques for Complex User-Generated Data

Nowadays, the amount of collected information is continuously growing in a variety of different domains. Data mining techniques are powerful instruments to effectively analyze these large data collections and extract hidden and useful knowledge. Vast amount of User-Generated Data (UGD) is being created every day, such as user behavior, user-generated content, user exploitation of available services and user mobility in different domains. Some common critical issues arise for the UGD analysis process such as the large dataset cardinality and dimensionality, the variable data distribution and inherent sparseness, and the heterogeneous data to model the different facets of the targeted domain. Consequently, the extraction of useful knowledge from such data collections is a challenging task, and proper data mining solutions should be devised for the problem under analysis. In this thesis work, we focus on the design and development of innovative solutions to support data mining activities over User-Generated Data characterised by different critical issues, via the integration of different data mining techniques in a unified frame- work. Real datasets coming from three example domains characterized by the above critical issues are considered as reference cases, i.e., health care, social network, and ur- ban environment domains. Experimental results show the effectiveness of the proposed approaches to discover useful knowledge from different domains

MODELING LARGE-SCALE CROSS EFFECT IN CO-PURCHASE INCIDENCE: COMPARING ARTIFICIAL NEURAL NETWORK TECHNIQUES AND MULTIVARIATE PROBIT MODELING

This dissertation examines cross-category effects in consumer purchases from the big data and analytics perspectives. It uses data from Nielsen Consumer Panel and Scanner databases for its investigations. With big data analytics it becomes possible to examine the cross effects of many product categories on each other. The number of categories whose cross effects are studied is called category scale or just scale in this dissertation. The larger the category scale the higher the number of categories whose cross effects are studied. This dissertation extends research on models of cross effects by (1) examining the performance of MVP model across category scale; (2) customizing artificial neural network (ANN) techniques for large-scale cross effect analysis; (3) examining the performance of ANN across scale; and (4) developing a conceptual model of spending habits as a source of cross effect heterogeneity. The results provide researchers and managers new knowledge about using the two techniques in large category scale settings The computational capabilities required by MVP models grow exponentially with scale and thus are more significantly limited by computational capabilities than are ANN models. In our experiments, for scales 4, 8, 16 and 32, using Nielsen data, MVP models could not be estimated using baskets with 16 and more categories. We attempted to and could calibrate ANN models, on the other hand, for both scales 16 and 32. Surprisingly, the predictive results of ANN models exhibit an inverted U relationship with scale. As an ancillary result we provide a method for determining the existence and extent of non-linear own and cross category effects on likelihood of purchase of a category using ANN models. Besides our empirical studies, we draw on the mental budgeting model and impulsive spending literature, to provide a conceptualization of consumer spending habits as a source of heterogeneity in cross effect context. Finally, after a discussion of conclusions and limitations, the dissertation concludes with a discussion of open questions for future research

New Fundamental Technologies in Data Mining

The progress of data mining technology and large public popularity establish a need for a comprehensive text on the subject. The series of books entitled by "Data Mining" address the need by presenting in-depth description of novel mining algorithms and many useful applications. In addition to understanding each section deeply, the two books present useful hints and strategies to solving problems in the following chapters. The contributing authors have highlighted many future research directions that will foster multi-disciplinary collaborations and hence will lead to significant development in the field of data mining