Dijitalleşen halkla ilişkiler: Havayolu taşımacılığında dijital halkla ilişkiler ve müşteri ilişkileri yönetimi

Bilgi iletişim teknolojilerinin gelişmesiyle beraber iletişim süreçlerinde ortaya çıkan değişim ve dönüşümler ekonomiden toplumsal yaşamın tüm katmanlarına kadar hemen her alanı etkilemiştir. Bilhassa internetin ve enformasyon alışverişinde gelişerek yaygınlaşan dijitalleşmenin yarattığı etki, üretim ve pazarlama ile iletişim ve halkla ilişkiler alanlarında oldukça köklü dönüşümlere yol açmış; yeni anlayışların ortaya çıkmasına zemin hazırlamıştır. Öyle ki dijital iletişim olanaklarının artmasıyla beraber pasif konumda görülen alıcının iletişim sürecinde aktif bir yer edinmeye başlaması, kurumların hedef kitleleriyle iletişimlerinde dijital halkla ilişkiler anlayışını olmazsa olmaz konuma taşımıştır

Investigating transportation research based on social media analysis: A systematic mapping review

Social media is a pool of users’ thoughts, opinions, surrounding environment, situation and others. This pool can be used as a real-time and feedback data source for many domains such as transportation. It can be used to get instant feedback from commuters; their opinions toward the transportation network and their complaints, in addition to the traffic situation, road conditions, events detection and many others. The problem is in how to utilize social media data to achieve one or more of these targets. A systematic review was conducted in the field of transportation-related research based on social media analysis (TRRSMA) from the years between 2008 and 2018; 74 papers were identified from an initial set of 703 papers extracted from 4 digital libraries. This review will structure the field and give an overview based on the following grounds: activity, keywords, approaches, social media data and platforms and focus of the researches. It will show the trend in the research subjects by countries, in addition to the activity trends, platforms usage trend and others. Further analysis of the most employed approach (Lexicons) and data (text) will be also shown. Finally, challenges and future works are drawn and proposed

Strategies to Mitigate Losses from Product-Harm Crises in the Agri-Food Industry

Some agri-food managers of United States-based companies use strategies to mitigate product-harm crises.The loss of brand and corporate sustainability increases for companies not utilizing mitigating strategies to reduce losses from agri-food product-harm crisis.The purpose of this multiple case study was to explore the strategies managers use to mitigate losses from agri-food product-harm crises. Coombs\u27 situational crisis communication theory served as the conceptual framework for this study. A sample of 3 managers from 3 agri-food companies in the southern United States shared their mitigating strategies to reduce losses from a product-harm crisis. Methodological triangulation assisted in reviewing and analyzing information from semistructured interviews, relevant company documents, and journal notes. The use of alphanumeric coding, discovering, and identifying themes, selecting relevant themes, organizing themes in hierarchical order, and linking themes to the phenomenon under study indicated four main themes supporting the benefits of mitigating strategies to reduce losses from an agri-food product-harm crisis. The main themes included the use of pre-crisis mitigating strategies, mid-crisis mitigating strategies, post-crisis mitigating strategies, and high pressure pasteurization (HPP). Findings from this study indicated that agri-food managers use strategies to mitigate product-harm crises, but the added expense of some mitigating strategies often precludes their use. The study findings may contribute to social change by increasing the awareness of agri-food managers, consumers, and company leadership to use mitigating strategies to reduce the number of illnesses and deaths associated with a product harm crisis