8 research outputs found
Color Image Enhancement via Combine Homomorphic Ratio and Histogram Equalization Approaches: Using Underwater Images as Illustrative Examples
The histogram is one of the important characteristics of grayscale images, and the histogram equalization is effective method of image enhancement. When processing color images in models, such as the RGB model, the histogram equalization can be applied for each color component and, then, a new color image is composed from processed components. This is a traditional way of processing color images, which does not preserve the existent relation or correlation between colors at each pixel. In this work, a new model of color image enhancement is proposed, by preserving the ratios of colors at all pixels after processing the image. This model is described for the color histogram equalization (HE) and examples of application on color images are given. Our preliminary results show that the application of the model with the HE can be effectively used for enhancing color images, including underwater images. Intensive computer simulations show that for single underwater image enhancement, the presented method increases the image contrast and brightness and indicates a good natural appearance and relatively genuine color
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Pre-processing visualization of hyperspectral fluorescent data with Spectrally Encoded Enhanced Representations.
Hyperspectral fluorescence imaging is gaining popularity for it enables multiplexing of spatio-temporal dynamics across scales for molecules, cells and tissues with multiple fluorescent labels. This is made possible by adding the dimension of wavelength to the dataset. The resulting datasets are high in information density and often require lengthy analyses to separate the overlapping fluorescent spectra. Understanding and visualizing these large multi-dimensional datasets during acquisition and pre-processing can be challenging. Here we present Spectrally Encoded Enhanced Representations (SEER), an approach for improved and computationally efficient simultaneous color visualization of multiple spectral components of hyperspectral fluorescence images. Exploiting the mathematical properties of the phasor method, we transform the wavelength space into information-rich color maps for RGB display visualization. We present multiple biological fluorescent samples and highlight SEER's enhancement of specific and subtle spectral differences, providing a fast, intuitive and mathematical way to interpret hyperspectral images during collection, pre-processing and analysis
Perfect social media image posts: symmetry and contrast influence consumer response
Purpose:
Two studies investigate how different structural properties of images – symmetry (vertical and horizontal) and image contrast – affect social media marketing outcomes of consumer liking and engagement.
Design/methodology/approach:
In Study 1’s experiment, 361 participants responded to social media marketing images that varied in vertical or horizontal symmetry and level of image contrast. Study 2 analyzes field data on 610 Instagram posts.
Findings:
Study 1 demonstrates that vertical or horizontal symmetry and high image contrast increase consumer liking of social media marketing images, and that processing fluency and aesthetic response mediate these relationships. Study 2 reveals that symmetry and high image contrast improve consumer engagement on social media (number of “likes” and comments).
Research limitations/implications:
These studies extend theory regarding processing fluency’s and aesthetic response’s roles in consumer outcomes within social media marketing. Image posts’ structural properties affect processing fluency and aesthetic response without altering brand information or advertising content.
Practical implications:
Because consumer liking of marketing communications (e.g. social media posts) predicts persuasion and sales, results should help marketers design more effective posts and achieve brand-building and behavioral objectives. Based on the results, marketers are urged to consider the processing fluency and aesthetic response associated with any image developed for social media marketing.
Originality/value:
Addressing the lack of empirical investigations in the existing literature, the reported studies demonstrate that effects of symmetry and image contrast in generating liking are driven by processing fluency and aesthetic response. Additionally, these studies establish novel effects of images’ structural properties on consumer engagement with brand-based social media marketing communications