Comunicação mutimédia de inovação de ciência e tecnologia em contexto empresarial

The need to communicate science and technology is increasing. In Research and Development (R&D) projects, which encompass the creation of novel technologies and paradigms, the adequate dissemination of representative content plays a pivotal role to establish such technologies within their target audiences, including the scientific community and project partners. Within the scope of this dissertation, multimedia artifacts were produced for the communication of complex scientific and technological content. This was made in the context of the MOG Technologies company, and its need to communicate with partners, clients, and other stakeholders, the characteristics of their innovation-based services and products. The produced multimedia artifacts were videos and broadcast events. A social media dissemination plan was also created and implemented. The challenge of these concrete outputs was supported by the knowledge and understanding of the MOG projects, products, and target audiences, and by the theoretical framework of science and technology communication using multimedia. The artifacts were implemented and used, obtaining good feedback.A necessidade de comunicar ciência e tecnologia é cada vez maior. Em projetos de Investigação e Desenvolvimento, que incluem a criação de novas tecnologias e paradigmas, a disseminação adequada de conteúdos representativos desempenha um papel fundamental para estabelecer essas tecnologias junto dos seus públicos-alvo, incluindo a comunidade científica e parceiros de projeto. No âmbito desta dissertação, foram produzidos artefactos multimédia para a comunicação de conteúdos científicos e tecnológicos complexos. Isto foi feito no contexto da empresa MOG Technologies, e partindo da sua necessidade de comunicar com parceiros, clientes e outros intervenientes, as características dos seus serviços e produtos baseados em inovação. Os artefactos multimédia produzidos foram vídeos e eventos de broadcasting. Foi também criado e implementado um plano de disseminação nas redes sociais. O desafio de obter estes resultados concretos é apoiado pelo conhecimento e compreensão dos projetos, produtos e públicos-alvo da MOG e pelo enquadramento teórico de comunicação de ciência e tecnologia usando multimédia. Os artefactos foram implementados e utilizados, obtendo-se um bom feedback.Mestrado em Comunicação Multimédi

Digital Transitions: Nonprofit Investigative Journalism: Evaluation Report on the Center for Public Integrity

Summarizes outcomes of a one-year grant to CPI to transform itself into a leader in digital nonprofit journalism. Examines CPI's track record, use of new tools and methods, capacity as an effective and credible online presence, and areas for improvement

Recommendations to Develop, Distribute, and Market Sonification Apps

Presented at the 27th International Conference on Auditory Display (ICAD 2022) 24-27 June 2022. Virtual conference.After decades of research, sonification is still rarely adopted in consumer electronics, software and user interfaces. Outside the science and arts scenes the term sonification seems not well known to the public. As a means of science communication, and in order to make software developers, producers of consumer electronics and end users aware of sonification, we developed, distributed, and promoted Tiltification. This smartphone app utilizes sonification to inform users about the tilt angle of their phone, so that they can use it as a torpedo level. In this paper we report on our app development, distribution and promotion strategies and reflect on their success in making the app in particular, and sonification in general, better known to the public. Finally, we give recommendations on how to develop, distribute and market sonification apps.This article is dedicated to research institutions without commercial interests

PodReels: Human-AI Co-Creation of Video Podcast Teasers

Video podcast teasers are short videos that can be shared on social media platforms to capture interest in the full episodes of a video podcast. These teasers enable long-form podcasters to reach new audiences and gain new followers. However, creating a compelling teaser from an hour-long episode is challenging. Selecting interesting clips requires significant mental effort; editing the chosen clips into a cohesive, well-produced teaser is time-consuming. To support the creation of video podcast teasers, we first investigate what makes a good teaser. We combine insights from both audience comments and creator interviews to determine a set of essential ingredients. We also identify a common workflow shared by creators during the process. Based on these findings, we introduce a human-AI co-creative tool called PodReels to assist video podcasters in creating teasers. Our user study shows that PodReels significantly reduces creators' mental demand and improves their efficiency in producing video podcast teasers

Everybody or Somebody? Assessing the impact of social media on newsroom organisational structures

With social media’s increasingly important role in fast-paced news, there is a need to identify the occupational and professional implications of social media specifically in terms of jobs and roles in newsrooms. This paper serves as a preliminary enquiry into what social media jobs have been created in newsrooms under which job ti-tles. It explores trends associated with this and the tasks being carried out in those roles to assess the extent to which social media is ring-fenced as a responsibility. From this it is possible to query the wider impact of social me-dia on organisational structure in newsrooms. Two main newsroom models are identified: firstly, newsrooms that place an emphasis on everyone being responsible for so-cial media and secondly, newsrooms where social media is a specified role. The study further serves to guide social media skills for inclusion in journalism trainin

An Open-Source Strategy for Documenting Events: The Case Study of the 42nd Canadian Federal Election on Twitter

This work is licensed and made available under Creative Commons Attribution 3.0 United States license. Article first appeared in Code4Lib Journal, issue 32, 2016-04-25, Original available here http://journal.code4lib.org/articles/11358This article examines the tools, approaches, collaboration, and findings of the Web Archives for Historical Research Group around the capture and analysis of about 4 million tweets during the 2015 Canadian Federal Election. We hope that national libraries and other heritage institutions will find our model useful as they consider how to capture, preserve, and analyze ongoing events using Twitter. While Twitter is not a representative sample of broader society – Pew research shows in their study of US users that it skews young, college-educated, and affluent (above $50,000 household income) – Twitter still represents an exponential increase in the amount of information generated, retained, and preserved from 'everyday' people. Therefore, when historians study the 2015 federal election, Twitter will be a prime source. On August 3, 2015, the team initiated both a Search API and Stream API collection with twarc, a tool developed by Ed Summers, using the hashtag #elxn42. The hashtag referred to the election being Canada's 42nd general federal election (hence 'election 42' or elxn42). Data collection ceased on November 5, 2015, the day after Justin Trudeau was sworn in as the 42nd Prime Minister of Canada. We collected for a total of 102 days, 13 hours and 50 minutes. To analyze the data set, we took advantage of a number of command line tools, utilities that are available within twarc, twarc-report, and jq. In accordance with the Twitter Developer Agreement & Policy, and after ethical deliberations discussed below, we made the tweet IDs and other derivative data available in a data repository. This allows other people to use our dataset, cite our dataset, and enhance their own research projects by drawing on #elxn42 tweets. Our analytics included: breaking tweet text down by day to track change over time; client analysis, allowing us to see how the scale of mobile devices affected medium interactions; URL analysis, comparing both to Archive-It collections and the Wayback Availability API to add to our understanding of crawl completeness; and image analysis, using an archive of extracted images. Our article introduces our collecting work, ethical considerations, the analysis we have done, and provides a framework for other collecting institutions to do similar work with our off-the-shelf open-source tools. We conclude by ruminating about connecting Twitter archiving with a broader web archiving strategy.Social Sciences and Humanities Research Council of Canada || Insight Grant (435-2015-0011

Seeking Relevance in a Social Media Age: A Guide for the FRAXA Research Foundation

The purpose of this project was to provide the FRAXA Research Foundation with recommendations for improving social media presence on Facebook, Twitter, and YouTube. By performing a SWOT analysis, creating experiments, and analyzing data from social media accounts, we demonstrated the importance of posting frequently, tailoring content to specific audiences, and cross-posting to maintain a strong social media presence. These strategies will help FRAXA increase outreach and obtain a higher likelihood of donors and volunteers dedicated to advancing FRAXAÂ’s mission

European Society for Medical Oncology (ESMO) 2018 Congress Twitter analysis: from ethics to results through the understanding of communication and interaction flows.

Twitter is a microblogging service providing a platform for social networking. For medical information, Twitter is an interesting channel for sharing and spreading information and as an engagement platform for different stakeholders. Benefits and caveats of uncontrolled medical information must be carefully pondered, considering the possible intended and unintended adverse outcomes of uncontrolled influencing. The aim of this study was to describe the non-commercial content shared on Twitter and to analyse the level of influence of commercial tweeters during the European Society of Medical Oncology (ESMO) 2018 annual meeting held in Munich. A retrospective analysis of the tweets shared in the period 19-23 October 2018 indexed with the hashtag #ESMO18 or #ESMO2018 was performed; methodology of systematic reviews was mirrored. Commercial tweeters (pharmaceutical and biotechnology companies, device manufacturers and spam tweeters) were excluded from the primary analysis, and only non-commercial tweets from and about the congress were included. Tweets were analysed using a network analytical tool (NodeXL). A total of 7100 tweets posted by 1334 tweeters were identified for the period of interest. Less than 10% of tweeters were identified as commercial, posting 15.7% of tweets and receiving almost one-quarter of retweets. However, pharmaceutical and biotech tweeters were substantially less likely to be mentioned by other tweeters. All of the top 10 retweeters of non-commercial content were clinicians and/or professional organisations, in stark contrast with the commercial content. The use of social networks in medical meetings, including oncology, is increasing for real-time communication and informed opinion-making. The uncontrolled spread of information on Twitter can both stimulate discussions on non-official and non-canonical channels of communication and provide uncontrolled influencing of diverse stakeholders. The disclosure of financial declarations of interest on Twitter could enhance the transparency of the information, as is already happening in medical journals