A SYSTEMATIC REVIEW OF COMPUTATIONAL METHODS IN AND RESEARCH TAXONOMY OF HOMOPHILY IN INFORMATION SYSTEMS

Homophily is both a principle for social group formation with like-minded people as well as a mechanism for social interactions. Recent years have seen a growing body of management research on homophily particularly on large-scale social media and digital platforms. However, the predominant traditional qualitative and quantitative methods employed face validity issues and/or are not well-suited for big social data. There are scant guidelines for applying computational methods to specific research domains concerning descriptive patterns, explanatory mechanisms, or predictive indicators of homophily. To fill this research gap, this paper offers a structured review of the emerging literature on computational social science approaches to homophily with a particular emphasis on their relevance, appropriateness, and importance to information systems research. We derive a research taxonomy for homophily and offer methodological reflections and recommendations to help inform future research

EUSN 2021 Book of Abstracts, Fifth European Conference on Social Networks

Book of abstract of the fifth European conference on Social Networks EUSN 202

A Relational Hyperlink Analysis of an Online Social Movement

In this paper we propose relational hyperlink analysis (RHA) as a distinct approach for empirical social science research into hyperlink networks on the World Wide Web. We demonstrate this approach, which employs the ideas and techniques of social network analysis (in particular, exponential random graph modeling), in a study of the hyperlinking behaviors of Australian asylum advocacy groups. We show that compared with the commonly-used hyperlink counts regression approach, relational hyperlink analysis can lead to fundamentally different conclusions about the social processes underpinning hyperlinking behavior. In particular, in trying to understand why social ties are formed, counts regressions may over-estimate the role of actor attributes in the formation of hyperlinks when endogenous, purely structural network effects are not taken into account. Our analysis involves an innovative joint use of two software programs: VOSON, for the automated retrieval and processing of considerable quantities of hyperlink data, and LPNet, for the statistical modeling of social network data. Together, VOSON and LPNet enable new and unique research into social networks in the online world, and our paper highlights the importance of complementary research tools for social science research into the web